Tsoden
Public audit for addisonaaron.com

What we found

Addison Aaron is 7 fixes away from more new clients.

7 things a visitor needs are missing. The ones costing you the most: no obvious button to start, Search engines can’t tell what you sell and no price anywhere on the page, plus 4 more below.

Read from 5 live pages · metadata, crawlability, trust, CTA, schema, sitemap, robots

Questions about this audit? Reply to the email or write to us — a human answers same day.

7 fixable leaks

The prioritized plan to fix all 7 leaks above and win more new clients is below — free, nothing to unlock.

Walk me through the 7 fixes - free See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked55 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time1205msUnder the 2.5s target
Checks verified4/139 need fixing

Diagnostics

What we checked, and what we found

40 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against Addison Aaron's live site.

8 pass 8 warn 24 fail

Of the 40 checks we ran on your page

Anything we couldn’t read is its own segment — a page that blocks our reader is our limitation, not a mark against you, and it never lowers your score.

Fine as-is — 8Needs fixing — 24Couldn’t read — 8
See the numbers
StateCountShare
On your page820%
Missing2460%
Couldn’t read820%

Where your page is strong, and where it isn’t

Each area is scored 0–100 against what a customer needs to find before they act.

strong (75+)close (50–74)needs work (under 50)
Can they take the next step 21
Reasons to believe you 15
Can people find you 42
Can AI assistants read it 0
Speed on a phone 11
A safe, trusted connection 0
See the numbers
Part of your pageScoreHow that reads
Can they take the next step21/100needs work
Reasons to believe you15/100needs work
Can people find you42/100needs work
Can AI assistants read it0/100needs work
Speed on a phone11/100needs work
A safe, trusted connection0/100needs work

Priorities

Fix these first

Ranked by revenue impact. Each one is something clients — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

01

No obvious button to start

Put a clear "Request a consultation" button on the first screen so a visitor can request a consultation in one tap.

02

Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

03

No price anywhere on the page

Show pricing or a "from…" anchor so clients can self-qualify before they reach out.

04

Nothing describes you in search results

Add a benefit-led meta description (what you offer + the next step) so your search snippet earns the click.

05

No single clear headline

Add one clear H1 that names the target customer and result.

06

Shared links look broken

Add Open Graph tags so shared links render with a clear title and value proposition.

07

Search engines have no map of your site

Publish /sitemap.xml and submit it to search engines.

What we read on your page

What a customer finds — and doesn’t

2 of the 8 things we could check are already on your page. We found only 2 of the 8 things a customer looks for before they act. Most visitors are leaving without enough reason to call, book or buy.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more new clients — in priority order.

Scope: an automated scan of the 5 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Already on your page

  • A concrete number, not an adjective — found: “90%”
  • An easy way to get in touch — found: “Contact Us” (on /contact)

What to add, in order of impact

  • A headline that says what you do — Lead with one headline that names the customer and the outcome they get, not a slogan.
  • An obvious button that starts the thing — Put one clear action button on the first screen (e.g. Start free, Book a demo).
  • Reviews or proof from real customers — Add a testimonial, customer logo, star rating, or an 'N customers' proof point near the top.
  • Something that removes the risk of trying you — Lower perceived risk: free trial, money-back guarantee, no credit card, or cancel-anytime.
  • A price, or at least a from-figure — Show pricing or a 'starting at' anchor so buyers can self-qualify without emailing.
  • Answers to the questions people ask before buying — Answer the top 3-5 buyer objections in an FAQ to remove hesitation before the CTA.

Deliverable

The full write-up

The full work-up for Addison Aaron — every fix, with copy and code ready to paste.

Complete fix plan (every issue, step by step)

1. No obvious button to start

Put a clear "Request a consultation" button on the first screen so a visitor can request a consultation in one tap.

  1. Put one primary button on the first screen with action text (e.g. the suggested CTA below).
  2. Repeat the same CTA after the proof section and in the footer.
  3. Make the button visually dominant — one accent colour used only for the primary action.

2. Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

  1. Add JSON-LD using the schema snippet below, edited with your real details.
  2. Validate it in Google's Rich Results Test before publishing.
  3. Keep it in sync with the on-page facts (name, address, phone, offers).

3. No price anywhere on the page

Show pricing or a "from…" anchor so clients can self-qualify before they reach out.

  1. Show pricing, packages, or a 'from …' anchor so buyers can self-qualify.
  2. If pricing is bespoke, give a starting price or a typical range.
  3. Pair each price with what's included so it reads as value, not cost.

4. Nothing describes you in search results

Add a benefit-led meta description (what you offer + the next step) so your search snippet earns the click.

  1. Write a 140–155 character description that states the offer and the next step.
  2. Lead with the benefit, end with a soft call to action.
  3. Include the term a buyer would search so the snippet matches their query.

5. No single clear headline

Add one clear H1 that names the target customer and result.

  1. Add exactly one <h1> at the top of the page that names the customer and the result.
  2. Make it real text (not an image or a JavaScript-only node) so crawlers and AI read it.
  3. Demote decorative headings to <h2>/<h3> so the hierarchy is clean.

6. Shared links look broken

Add Open Graph tags so shared links render with a clear title and value proposition.

  1. Add og:title, og:description, og:image and og:url to <head>.
  2. Use a 1200×630 share image with the value proposition baked in.
  3. Test the preview with the Facebook/LinkedIn debuggers.

7. Search engines have no map of your site

Publish /sitemap.xml and submit it to search engines.

  1. Publish /sitemap.xml listing every indexable URL with <lastmod>.
  2. Reference it from robots.txt and submit it in Google Search Console.
  3. Regenerate it automatically whenever pages change.

Done-for-you assets — copy & paste

SEO title
Where to paste: Replace the <title> tag inside your page <head>.
Addison Aaron - Premier Law Firm
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Expert legal services to navigate complex challenges. Contact us for tailored solutions today.
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Comprehensive Legal Solutions for Your Success

— or one of these —
- Your Trusted Partner in Legal Matters
- Navigating Legal Challenges with Expertise
Primary CTA button
Where to paste: Use as the main button on the first screen; repeat it after your proof/services section.
Get Started
JSON-LD structured data (LocalBusiness)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Addison Aaron",
  "url": "http://addisonaaron.com/",
  "description": "Addison Aaron is a full-service law firm with a proven track record in various legal sectors.",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Dispute Management and Litigation"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Corporate and Commercial Law"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Fraud and Private Crime Defense"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Human Rights Advocacy"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "International Legal Services"
      }
    }
  ]
}
</script>
robots.txt
Where to paste: Create a plain text file at addisonaaron.com/robots.txt with this content.
User-agent: *
Allow: /
Sitemap: http://addisonaaron.com/sitemap.xml

Page-by-page findings

PageWhat to fix
/no H1 heading
/contactno H1 heading
/expertiseno H1 heading
/leadersno H1 heading
/internationalno H1 heading
Walk me through the 7 fixes - free

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Rather we implement it for you? Done-for-you fix — €199

Action order

48-Hour Fix Plan

  • Put a clear "Request a consultation" button on the first screen so a visitor can request a consultation in one tap.
  • Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.
  • Show pricing or a "from…" anchor so clients can self-qualify before they reach out.
  • Add a benefit-led meta description (what you offer + the next step) so your search snippet earns the click.
  • Add one clear H1 that names the target customer and result.

Why it matters

The fastest clients do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to request a consultation. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more new clients

You've seen the leaks, and the full plan above is yours free — every fix written out. The only thing we charge for is doing the work instead of you.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for Addison Aaron — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑
Done-for-you — 48h€199

We implement the highest-impact fixes for Addison Aaron — metadata, schema, CTA, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199
Ongoing monitor€499/mo

Weekly re-checks of Addison Aaron + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

The exact wording we found

Every signal below was read from your live site — nothing is estimated. We checked 5 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

TitleAddison Aaron - A full-service law firm and winner of the I.O.D. West Midlands, United Kingdom.
Meta description0 chars
H1 heading Missing
Structured data Missing

Crawl & AI files

robots.txt Missing
sitemap.xml Missing
llms.txt (AI) Missing
Response time1205ms

Pages we checked

/
Addison Aaron - A full-service law firm and winner of the I.O.D.
Read
/contact
Addison Aaron - Contact
Read
/expertise
Addison Aaron - Expertise
Read
/leaders
Addison Aaron - Leaders
Read
/international
Addison Aaron - International
Read

Questions about anything in here? Reply to the email, or reach us directly — we answer the same day.

CalendlyEmail

Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites
SEO — rank in Google for what your buyers actually search
AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)
Ongoing monitoring & growth — we keep it improving
Work with Tsoden →or email support@tsoden.ai

Curious how a competitor scores?

Run the same free check on any site — the same buying signals, the same evidence quoted from the page itself. About a minute, no email needed to see the result.

Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

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This audit is from 12 Sept 2026 — we re-run it fresh before we touch anything Addison Aaron · Grade F · 31/100
Done-for-you — €199 Walk me through the 7 fixes - free