Tsoden
Public audit for aliestate.ru

What we found

Компания is 5 fixes away from more property inquiries and appointments.

5 things a visitor needs are missing. The ones costing you the most: Search engines can’t tell what you sell, no price anywhere on the page and Nothing on the page proves you’re a real business, plus 2 more below.

Read from 5 live pages · metadata, crawlability, trust, CTA, schema, sitemap, robots

Questions about this audit? Reply to the email or write to us — a human answers same day.

5 fixable leaks

The prioritized plan to fix all 5 leaks above and win more property inquiries and appointments is below — free, nothing to unlock.

Walk me through the 5 fixes - free See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked55 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time580msUnder the 2.5s target
Checks verified7/136 need fixing

Diagnostics

What we checked, and what we found

40 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against Компания's live site.

18 pass 7 warn 15 fail

Of the 40 checks we ran on your page

Anything we couldn’t read is its own segment — a page that blocks our reader is our limitation, not a mark against you, and it never lowers your score.

Fine as-is — 18Needs fixing — 15Couldn’t read — 7
See the numbers
StateCountShare
On your page1845%
Missing1538%
Couldn’t read718%

Where your page is strong, and where it isn’t

Each area is scored 0–100 against what a customer needs to find before they act.

strong (75+)close (50–74)needs work (under 50)
Can they take the next step 64
Reasons to believe you 46
Can people find you 73
Can AI assistants read it 0
Speed on a phone 56
A safe, trusted connection 54
See the numbers
Part of your pageScoreHow that reads
Can they take the next step64/100close
Reasons to believe you46/100needs work
Can people find you73/100close
Can AI assistants read it0/100needs work
Speed on a phone56/100close
A safe, trusted connection54/100close

Priorities

Fix these first

Ranked by revenue impact. Each one is something clients — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

01

Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

02

No price anywhere on the page

Clarify service value instead of pricing: add short trust markers like 'Free consultation', 'No commission until deal closes', or 'Legal support included' near CTAs.

03

Nothing on the page proves you’re a real business

Display verified credentials: 'Licensed by Rosreestr', 'Member of REA Russia', client testimonials with photos/names, and recent transaction badges (e.g., '127 apartments sold in 2024').

04

Nothing describes you in search results

Write a compelling, keyword-rich meta description targeting Moscow-based clients — e.g., 'Ali Estate helps Moscow residents buy, sell, rent, and invest in apartments, houses, and commercial properties. Fast response, legal support, mortgage

05

Shared links look broken

Add Open Graph tags so shared links render with a clear title and value proposition.

What we read on your page

What a customer finds — and doesn’t

4 of the 8 things we could check are already on your page. Your page has 4 of the 8 things a customer looks for. Adding the rest is the quickest way to get more out of the visitors you already have.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more property inquiries and appointments — in priority order.

Scope: an automated scan of the 5 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Already on your page

  • A headline that says what you do — found: “Ипотечный калькулятор” (on /ipoteka)
  • An obvious button that starts the thing — found: “Заказать звонок”
  • A concrete number, not an adjective — we found “1905 года”, which points at it, but no actual number on the page we read
  • An easy way to get in touch — found: “form field on page”

What to add, in order of impact

  • Reviews or proof from real customers — Add a testimonial, customer logo, star rating, or an 'N customers' proof point near the top.
  • Something that removes the risk of trying you — Lower perceived risk: free trial, money-back guarantee, no credit card, or cancel-anytime.
  • A price, or at least a from-figure — Show pricing or a 'starting at' anchor so buyers can self-qualify without emailing.
  • Answers to the questions people ask before buying — Answer the top 3-5 buyer objections in an FAQ to remove hesitation before the CTA.

Deliverable

The full write-up

The full work-up for Компания — every fix, with copy and code ready to paste.

Complete fix plan (every issue, step by step)

1. Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

  1. Add JSON-LD using the schema snippet below, edited with your real details.
  2. Validate it in Google's Rich Results Test before publishing.
  3. Keep it in sync with the on-page facts (name, address, phone, offers).

2. No price anywhere on the page

Clarify service value instead of pricing: add short trust markers like 'Free consultation', 'No commission until deal closes', or 'Legal support included' near CTAs.

  1. Show pricing, packages, or a 'from …' anchor so buyers can self-qualify.
  2. If pricing is bespoke, give a starting price or a typical range.
  3. Pair each price with what's included so it reads as value, not cost.

3. Nothing on the page proves you’re a real business

Display verified credentials: 'Licensed by Rosreestr', 'Member of REA Russia', client testimonials with photos/names, and recent transaction badges (e.g., '127 apartments sold in 2024').

  1. Add 2–3 real testimonials or case results with names/logos near the CTA.
  2. Link a privacy policy and terms page in the footer.
  3. Show any credentials, guarantees, security or compliance badges you hold.

4. Nothing describes you in search results

Write a compelling, keyword-rich meta description targeting Moscow-based clients — e.g., 'Ali Estate helps Moscow residents buy, sell, rent, and invest in apartments, houses, and commercial properties. Fast response, legal support, mortgage

  1. Write a 140–155 character description that states the offer and the next step.
  2. Lead with the benefit, end with a soft call to action.
  3. Include the term a buyer would search so the snippet matches their query.

5. Shared links look broken

Add Open Graph tags so shared links render with a clear title and value proposition.

  1. Add og:title, og:description, og:image and og:url to <head>.
  2. Use a 1200×630 share image with the value proposition baked in.
  3. Test the preview with the Facebook/LinkedIn debuggers.

Done-for-you assets — copy & paste

SEO title
Where to paste: Replace the <title> tag inside your page <head>.
Ali Estate — Агентство недвижимости в Москве и МО
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Профессиональное сопровождение сделок, срочный выкуп и ипотека под ключ. Продайте или купите жильё без стресса — начните прямо сейчас.
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Надёжное агентство недвижимости в Москве и Подмосковье

— or one of these —
- Продажа, покупка и аренда недвижимости без скрытых рисков
- Срочный выкуп, ипотека и электронная регистрация — всё в одном агентстве
Primary CTA button
Where to paste: Use as the main button on the first screen; repeat it after your proof/services section.
Заказать звонок
JSON-LD structured data (LocalBusiness)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Компания",
  "url": "https://aliestate.ru/",
  "description": "Ali Estate — московское агентство недвижимости, специализирующееся на продаже, покупке, аренде жилой и коммерческой недвижимости, срочном выкупе и сопровождении сделок.",
  "telephone": "+7 (495) 960-18-70",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Срочный выкуп недвижимости"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Сопровождение сделок купли-продажи"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Электронная регистрация прав"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Помощь в получении ипотеки"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Аренда квартир, комнат и коммерческой недвижимости"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Оценка и выгодная продажа недвижимости на условиях владельца"
      }
    }
  ]
}
</script>

Page-by-page findings

PageWhat to fix
/looks healthy
/uslugilooks healthy
/kontaktylooks healthy
/informacija/faqlooks healthy
/ipotekalooks healthy
Walk me through the 5 fixes - free

No charge and no pitch - a human reads your site and answers, usually the same day.

Rather we implement it for you? Done-for-you fix — €199

Action order

48-Hour Fix Plan

  • Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.
  • Clarify service value instead of pricing: add short trust markers like 'Free consultation', 'No commission until deal closes', or 'Legal support included' near CTAs.
  • Display verified credentials: 'Licensed by Rosreestr', 'Member of REA Russia', client testimonials with photos/names, and recent transaction badges (e.g., '127 apartments sold in 2024').
  • Write a compelling, keyword-rich meta description targeting Moscow-based clients — e.g., 'Ali Estate helps Moscow residents buy, sell, rent, and invest in apartments, houses, and commercial properties. Fast response, legal support, mortgage
  • Add Open Graph tags so shared links render with a clear title and value proposition.

Why it matters

The fastest clients do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to contact for property consultation. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more property inquiries and appointments

You've seen the leaks, and the full plan above is yours free — every fix written out. The only thing we charge for is doing the work instead of you.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for Компания — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑
Done-for-you — 48h€199

We implement the highest-impact fixes for Компания — metadata, schema, CTA, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199
Ongoing monitor€499/mo

Weekly re-checks of Компания + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

The exact wording we found

Every signal below was read from your live site — nothing is estimated. We checked 5 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

TitleСайт агентства недвижимости - Агентство недвижимости — Ali Estate
Meta description0 chars
H1 heading Found 5/5
Structured data Missing

Crawl & AI files

robots.txt Found
sitemap.xml Found
llms.txt (AI) Missing
Response time580ms

Pages we checked

/
Сайт агентства недвижимости - Агентство недвижимости — Ali Estate
Read
/uslugi
Услуги — Ali Estate
Read
/kontakty
Контакты — Ali Estate
Read
/informacija/faq
Вопрос-ответ — Ali Estate
Read
/ipoteka
Ипотечный калькулятор — Ali Estate
Read

Questions about anything in here? Reply to the email, or reach us directly — we answer the same day.

CalendlyEmail

Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites
SEO — rank in Google for what your buyers actually search
AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)
Ongoing monitoring & growth — we keep it improving
Work with Tsoden →or email support@tsoden.ai

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Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

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This audit is from 20 Sept 2026 — we re-run it fresh before we touch anything Компания · Grade D · 51/100
Done-for-you — €199 Walk me through the 5 fixes - free