Tsoden
Public audit for benhoyt.com

What we found

Updating my wedding registry website with AI in 275 commits is 7 fixes away from more bookings.

7 things a visitor needs are missing. The ones costing you the most: no obvious button to start, Search engines can’t tell what you sell and no easy way to get in touch, plus 4 more below.

Read from 5 live pages · metadata, crawlability, trust, CTA, schema, sitemap, robots

Questions about this audit? Reply to the email or write to us — a human answers same day.

7 fixable leaks

The complete, prioritized plan to fix all 7 leaks above and win more bookings — written for Updating my wedding registry website with AI in 275 commits, delivered instantly.

Book a free 30-min call See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked55 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time594msUnder the 2.5s target
Checks verified4/139 need fixing

Diagnostics

What we checked, and what we found

40 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against Updating my wedding registry website with AI in 275 commits's live site.

16 pass 6 warn 18 fail

Of the 40 checks we ran on your page

Anything we couldn’t read is its own segment — a page that blocks our reader is our limitation, not a mark against you, and it never lowers your score.

Fine as-is — 16Needs fixing — 18Couldn’t read — 6
See the numbers
StateCountShare
On your page1640%
Missing1845%
Couldn’t read615%

Where your page is strong, and where it isn’t

Each area is scored 0–100 against what a customer needs to find before they act.

strong (75+)close (50–74)needs work (under 50)
Can they take the next step 36
Reasons to believe you 38
Can people find you 58
Can AI assistants read it 0
Speed on a phone 100
A safe, trusted connection 54
See the numbers
Part of your pageScoreHow that reads
Can they take the next step36/100needs work
Reasons to believe you38/100needs work
Can people find you58/100close
Can AI assistants read it0/100needs work
Speed on a phone100/100strong
A safe, trusted connection54/100close

Priorities

Fix these first

Ranked by revenue impact. Each one is something clients — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

01

No obvious button to start

Put a clear "Check availability" button on the first screen so a visitor can check availability in one tap.

02

Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

03

No easy way to get in touch

Make it easy to check availability from the homepage — a visible form, booking link, or tap-to-call number.

04

Nothing on the page proves you’re a real business

Add the trust signals clients look for — reviews, real cases or testimonials, credentials, and a privacy page.

05

Your page title doesn’t say what you do

Put what you do (and where) in the page title so your search result wins the click from clients.

06

Shared links look broken

Add Open Graph tags so shared links render with a clear title and value proposition.

07

Search engines have no map of your site

Publish /sitemap.xml and submit it to search engines.

What we read on your page

What a customer finds — and doesn’t

4 of the 8 things we could check are already on your page. Your page has 4 of the 8 things a customer looks for. Adding the rest is the quickest way to get more out of the visitors you already have.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more bookings — in priority order.

Scope: an automated scan of the 5 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Already on your page

  • A headline that says what you do — found: “Projects I’ve Authored” (on /projects)
  • Reviews or proof from real customers — we found “Review”, which points at it, but no actual review or rating on the page we read (on /cv)
  • A concrete number, not an adjective — found: “3.5+” (on /projects)
  • A price, or at least a from-figure — found: “from 2” (on /cv)

What to add, in order of impact

  • An obvious button that starts the thing — Put one clear action button on the first screen (e.g. Start free, Book a demo).
  • Something that removes the risk of trying you — Lower perceived risk: free trial, money-back guarantee, no credit card, or cancel-anytime.
  • An easy way to get in touch — Give an easy capture path: short form, booking link, or contact route from the first screen.
  • Answers to the questions people ask before buying — Answer the top 3-5 buyer objections in an FAQ to remove hesitation before the CTA.

Deliverable

The full write-up is ready

We've already done the full work-up for Updating my wedding registry website with AI in 275 commits — every fix written out, with copy and code ready to paste. Here's what's inside:

Complete fix plan (every issue, step by step)

1. No obvious button to start

Put a clear "Check availability" button on the first screen so a visitor can check availability in one tap.

  1. Put one primary button on the first screen with action text (e.g. the suggested CTA below).
  2. Repeat the same CTA after the proof section and in the footer.
  3. Make the button visually dominant — one accent colour used only for the primary action.

2. Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

  1. Add JSON-LD using the schema snippet below, edited with your real details.
  2. Validate it in Google's Rich Results Test before publishing.
  3. Keep it in sync with the on-page facts (name, address, phone, offers).

3. No easy way to get in touch

Make it easy to check availability from the homepage — a visible form, booking link, or tap-to-call number.

  1. Add a visible booking link, short form, or tap-to-call number on the first screen.
  2. Keep the form to 3 fields max; every extra field drops completion.
  3. Confirm submissions with a clear success state, not a silent reload.

4. Nothing on the page proves you’re a real business

Add the trust signals clients look for — reviews, real cases or testimonials, credentials, and a privacy page.

  1. Add 2–3 real testimonials or case results with names/logos near the CTA.
  2. Link a privacy policy and terms page in the footer.
  3. Show any credentials, guarantees, security or compliance badges you hold.

5. Your page title doesn’t say what you do

Put what you do (and where) in the page title so your search result wins the click from clients.

  1. Write a 50–60 character <title> in the format: Primary outcome for [audience] — [Brand].
  2. Put the most-searched term first; keep the brand at the end.
  3. Make every important page's title unique — never reuse the homepage title.

6. Shared links look broken

Add Open Graph tags so shared links render with a clear title and value proposition.

  1. Add og:title, og:description, og:image and og:url to <head>.
  2. Use a 1200×630 share image with the value proposition baked in.
  3. Test the preview with the Facebook/LinkedIn debuggers.

7. Search engines have no map of your site

Publish /sitemap.xml and submit it to search engines.

  1. Publish /sitemap.xml listing every indexable URL with <lastmod>.
  2. Reference it from robots.txt and submit it in Google Search Console.
  3. Regenerate it automatically whenever pages change.

Done-for-you assets — copy & paste

SEO title
Where to paste: Replace the <title> tag inside your page <head>.
Ben Hoyt Photography
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Capture your special moments with Ben Hoyt Photography. Stunning images that tell your story. Book your session today!
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Stunning Photography for Your Special Events

— or one of these —
- Capture Your Memories with Professional Photography
- Creating Lasting Memories Through the Lens
Primary CTA button
Where to paste: Use as the main button on the first screen; repeat it after your proof/services section.
Book Now
JSON-LD structured data (LocalBusiness)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Updating my wedding registry website with AI in 275 commits",
  "url": "https://benhoyt.com/",
  "description": "Ben Hoyt Photography specializes in capturing beautiful moments for weddings and events.",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Wedding Photography"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Event Photography"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Family Portraits"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Engagement Sessions"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Custom Photo Albums"
      }
    }
  ]
}
</script>
robots.txt
Where to paste: Create a plain text file at benhoyt.com/robots.txt with this content.
User-agent: *
Allow: /
Sitemap: https://benhoyt.com/sitemap.xml

Page-by-page findings

PageWhat to fix
/looks healthy
/projectslooks healthy
/cvlooks healthy
/writingslooks healthy
/writings/non-techlooks healthy

Action order

48-Hour Fix Plan

  • Put a clear "Check availability" button on the first screen so a visitor can check availability in one tap.
  • Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.
  • Make it easy to check availability from the homepage — a visible form, booking link, or tap-to-call number.
  • Add the trust signals clients look for — reviews, real cases or testimonials, credentials, and a privacy page.
  • Put what you do (and where) in the page title so your search result wins the click from clients.

Why it matters

The fastest clients do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to check availability. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more bookings

You've seen the leaks. Most owners start with the €49 full report — the same fixes we'd implement for €199, written out so you can do them yourself. Want it hands-off? Step up a tier.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for Updating my wedding registry website with AI in 275 commits — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑
Done-for-you — 48h€199

We implement the highest-impact fixes for Updating my wedding registry website with AI in 275 commits — metadata, schema, CTA, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199
Ongoing monitor€499/mo

Weekly re-checks of Updating my wedding registry website with AI in 275 commits + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

The exact wording we found

Every signal below was read from your live site — nothing is estimated. We checked 5 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

TitleBen Hoyt
Meta description129 chars
H1 heading Found 5/5
Structured data Missing

Crawl & AI files

robots.txt Missing
sitemap.xml Missing
llms.txt (AI) Missing
Response time594ms

Pages we checked

/
Ben Hoyt
Read
/projects
Projects I’ve Authored
Read
/cv
Ben Hoyt’s Resume/CV
Read
/writings
Technical Writing
Read
/writings/non-tech
Non-technical Writing
Read

Questions about anything in here? Reply to the email, or reach us directly — we answer the same day.

Email

Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites
SEO — rank in Google for what your buyers actually search
AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)
Ongoing monitoring & growth — we keep it improving
Work with Tsoden →or email support@tsoden.ai

Curious how a competitor scores?

Run the same free check on any site — the same buying signals, the same evidence quoted from the page itself. About a minute, no email needed to see the result.

Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

Full disclaimer · Terms · Privacy

This audit is from 22 Aug 2026 — we re-run it fresh when you order Updating my wedding registry website with AI in 275 commits · Grade F · 28/100
Done-for-you — €199 Book a free 30-min call