Tsoden
Public audit for betaboulders.nl

What we found

Beta Boulders is 4 fixes away from more sign-ups.

4 things a visitor needs are missing. The ones costing you the most: Search engines can’t tell what you sell, Nothing describes you in search results and Shared links look broken, plus 1 more below.

Read from 4 live pages · metadata, crawlability, trust, CTA, schema, sitemap, robots

Questions about this audit? Reply to the email or write to us — a human answers same day.

4 fixable leaks

The prioritized plan to fix all 4 leaks above and win more sign-ups is below — free, nothing to unlock.

Walk me through the 4 fixes - free See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked54 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time1814msUnder the 2.5s target
Checks verified8/135 need fixing

Diagnostics

What we checked, and what we found

40 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against Beta Boulders's live site.

21 pass 7 warn 12 fail

Of the 40 checks we ran on your page

Anything we couldn’t read is its own segment — a page that blocks our reader is our limitation, not a mark against you, and it never lowers your score.

Fine as-is — 21Needs fixing — 12Couldn’t read — 7
See the numbers
StateCountShare
On your page2153%
Missing1230%
Couldn’t read718%

Where your page is strong, and where it isn’t

Each area is scored 0–100 against what a customer needs to find before they act.

strong (75+)close (50–74)needs work (under 50)
Can they take the next step 79
Reasons to believe you 46
Can people find you 73
Can AI assistants read it 0
Speed on a phone 33
A safe, trusted connection 54
See the numbers
Part of your pageScoreHow that reads
Can they take the next step79/100strong
Reasons to believe you46/100needs work
Can people find you73/100close
Can AI assistants read it0/100needs work
Speed on a phone33/100needs work
A safe, trusted connection54/100close

Priorities

Fix these first

Ranked by revenue impact. Each one is something members — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

01

Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

02

Nothing describes you in search results

Add a benefit-led meta description (what you offer + the next step) so your search snippet earns the click.

03

Shared links look broken

Add Open Graph tags so shared links render with a clear title and value proposition.

04

Search engines have no map of your site

Publish /sitemap.xml and submit it to search engines.

What we read on your page

What a customer finds — and doesn’t

7 of the 8 things we could check are already on your page. Your page already has 7 of the 8 things a customer looks for. You don't need a redesign — just the few that are missing.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more sign-ups — in priority order.

Scope: an automated scan of the 4 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Already on your page

  • A headline that says what you do — found: “Welcome to beta boulders amsterdam”
  • An obvious button that starts the thing — found: “See Your Code”
  • A concrete number, not an adjective — found: “30%”
  • Something that removes the risk of trying you — found: “no commitment”
  • A price, or at least a from-figure — found: “€50” (on /product/membership-unlimited-month)
  • An easy way to get in touch — found: “CONTACT US”
  • Answers to the questions people ask before buying — we found “FAQ”, which points at it, but no actual list of answers on the page we read

What to add, in order of impact

  • Reviews or proof from real customers — Add a testimonial, customer logo, star rating, or an 'N customers' proof point near the top.

Deliverable

The full write-up

The full work-up for Beta Boulders — every fix, with copy and code ready to paste.

Complete fix plan (every issue, step by step)

1. Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

  1. Add JSON-LD using the schema snippet below, edited with your real details.
  2. Validate it in Google's Rich Results Test before publishing.
  3. Keep it in sync with the on-page facts (name, address, phone, offers).

2. Nothing describes you in search results

Add a benefit-led meta description (what you offer + the next step) so your search snippet earns the click.

  1. Write a 140–155 character description that states the offer and the next step.
  2. Lead with the benefit, end with a soft call to action.
  3. Include the term a buyer would search so the snippet matches their query.

3. Shared links look broken

Add Open Graph tags so shared links render with a clear title and value proposition.

  1. Add og:title, og:description, og:image and og:url to <head>.
  2. Use a 1200×630 share image with the value proposition baked in.
  3. Test the preview with the Facebook/LinkedIn debuggers.

4. Search engines have no map of your site

Publish /sitemap.xml and submit it to search engines.

  1. Publish /sitemap.xml listing every indexable URL with <lastmod>.
  2. Reference it from robots.txt and submit it in Google Search Console.
  3. Regenerate it automatically whenever pages change.

Done-for-you assets — copy & paste

SEO title
Where to paste: Replace the <title> tag inside your page <head>.
Beta Boulders Amsterdam - Boulderen en Fitness
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Ervaar de beste bouldering en fitness in Amsterdam. Kom vandaag nog langs en ontdek jouw nieuwe favoriete plek!
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Boulderen en Fitness in één unieke ruimte

— or one of these —
- Jouw nieuwe bouldering hotspot in Amsterdam
- Train, werk en ontspan bij Beta Boulders
Primary CTA button
Where to paste: Use as the main button on the first screen; repeat it after your proof/services section.
Word lid
JSON-LD structured data (LocalBusiness)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Beta Boulders",
  "url": "https://betaboulders.nl/",
  "description": "Beta Boulders biedt een unieke combinatie van boulderen, fitness en co-working in Amsterdam.",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Bouldering"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Fitness"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Co-working ruimte"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Café"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Klimlessen"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Evenementen"
      }
    }
  ]
}
</script>

Page-by-page findings

PageWhat to fix
/looks healthy
/product/membership-unlimited-monthlooks healthy
/join-the-teamno H1 heading
/first-timelooks healthy
/cdn-cgi/l/email-protectionblocked / unreadable
Walk me through the 4 fixes - free

No charge and no pitch - a human reads your site and answers, usually the same day.

Rather we implement it for you? Done-for-you fix — €199

Action order

48-Hour Fix Plan

  • Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.
  • Add a benefit-led meta description (what you offer + the next step) so your search snippet earns the click.
  • Add Open Graph tags so shared links render with a clear title and value proposition.
  • Publish /sitemap.xml and submit it to search engines.

Why it matters

The fastest members do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to book a class. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more sign-ups

You've seen the leaks, and the full plan above is yours free — every fix written out. The only thing we charge for is doing the work instead of you.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for Beta Boulders — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑
Done-for-you — 48h€199

We implement the highest-impact fixes for Beta Boulders — metadata, schema, CTA, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199
Ongoing monitor€499/mo

Weekly re-checks of Beta Boulders + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

The exact wording we found

Every signal below was read from your live site — nothing is estimated. We checked 5 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

TitleBeta Boulders Amsterdam
Meta description0 chars
H1 heading Found 3/4
Structured data Missing

Crawl & AI files

robots.txt Found
sitemap.xml Missing
llms.txt (AI) Missing
Response time1814ms

Pages we checked

/
Beta Boulders Amsterdam
Read
/product/membership-unlimited-month
Membership (Unlimited / Month) – Beta Boulders Amsterdam
Read
/join-the-team
Join The Team – Beta Boulders Amsterdam
Read
/first-time
First Time – Beta Boulders Amsterdam
Read
/cdn-cgi/l/email-protection
/cdn-cgi/l/email-protection
Blocked

Questions about anything in here? Reply to the email, or reach us directly — we answer the same day.

CalendlyEmail

Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites
SEO — rank in Google for what your buyers actually search
AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)
Ongoing monitoring & growth — we keep it improving
Work with Tsoden →or email support@tsoden.ai

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Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

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This audit is from 12 Sept 2026 — we re-run it fresh before we touch anything Beta Boulders · Grade C · 63/100
Done-for-you — €199 Walk me through the 4 fixes - free