Tsoden
Public audit for bettiortho.com

What we found

Betti Ortho is 7 fixes away from more booked appointments.

7 things a visitor needs are missing. The ones costing you the most: no obvious button to start, Search engines can’t tell what you sell and no easy way to get in touch, plus 4 more below.

Read from 5 live pages · metadata, crawlability, trust, CTA, schema, sitemap, robots

Questions about this audit? Reply to the email or write to us — a human answers same day.

7 fixable leaks

The complete, prioritized plan to fix all 7 leaks above and win more booked appointments — written for Betti Ortho, delivered instantly.

Book a free 30-min call See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked55 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time10976msWell over the 2.5s target
Checks verified4/128 need fixing

Diagnostics

What we checked, and what we found

40 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against Betti Ortho's live site.

18 pass 7 warn 14 fail 1 unverified

Of the 40 checks we ran on your page

Anything we couldn’t read is its own segment — a page that blocks our reader is our limitation, not a mark against you, and it never lowers your score.

Fine as-is — 18Needs fixing — 14Couldn’t read — 8
See the numbers
StateCountShare
On your page1845%
Missing1435%
Couldn’t read820%

Where your page is strong, and where it isn’t

Each area is scored 0–100 against what a customer needs to find before they act.

strong (75+)close (50–74)needs work (under 50)
Can they take the next step 36
Reasons to believe you 62
Can people find you 80
Can AI assistants read it 0
Speed on a phone 22
A safe, trusted connection 54
See the numbers
Part of your pageScoreHow that reads
Can they take the next step36/100needs work
Reasons to believe you62/100close
Can people find you80/100strong
Can AI assistants read it0/100needs work
Speed on a phone22/100needs work
A safe, trusted connection54/100close

Priorities

Fix these first

Ranked by revenue impact. Each one is something patients — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

01

No obvious button to start

Put a clear "Book an appointment" button on the first screen so a visitor can book an appointment in one tap.

02

Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

03

No easy way to get in touch

Make it easy to book an appointment from the homepage — a visible form, booking link, or tap-to-call number.

04

Your page title doesn’t say what you do

Put what you do (and where) in the page title so your search result wins the click from patients.

05

Nothing describes you in search results

Add a benefit-led meta description (what you offer + the next step) so your search snippet earns the click.

06

The page is slow to answer

Speed up the homepage — most patients arrive on a phone, and a slow first load loses them before the page shows.

07

Shared links look broken

Add Open Graph tags so shared links render with a clear title and value proposition.

What we read on your page

What a customer finds — and doesn’t

6 of the 8 things we could check are already on your page. Your page already has 6 of the 8 things a customer looks for. You don't need a redesign — just the few that are missing.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more booked appointments — in priority order.

Scope: an automated scan of the 5 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Already on your page

  • A headline that says what you do — found: “Creating Healthy Smiles”
  • Reviews or proof from real customers — we found “testimonials”, which points at it, but no actual review or rating on the page we read
  • A concrete number, not an adjective — found: “4 years”
  • Something that removes the risk of trying you — found: “guarantee” (on /home-v2/about-us)
  • A price, or at least a from-figure — we found “plan”, which points at it, but no actual figure on the page we read (on /home-v2/about-us)
  • Answers to the questions people ask before buying — we found “FAQ”, which points at it, but no actual list of answers on the page we read

What to add, in order of impact

  • An obvious button that starts the thing — Your visible link text is passive (found: "Explore"). Replace it with an action CTA like "Start free" or "Book a demo".
  • An easy way to get in touch — Give an easy capture path: short form, booking link, or contact route from the first screen.

Deliverable

The full write-up is ready

We've already done the full work-up for Betti Ortho — every fix written out, with copy and code ready to paste. Here's what's inside:

Complete fix plan (every issue, step by step)

1. No obvious button to start

Put a clear "Book an appointment" button on the first screen so a visitor can book an appointment in one tap.

  1. Put one primary button on the first screen with action text (e.g. the suggested CTA below).
  2. Repeat the same CTA after the proof section and in the footer.
  3. Make the button visually dominant — one accent colour used only for the primary action.

2. Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

  1. Add JSON-LD using the schema snippet below, edited with your real details.
  2. Validate it in Google's Rich Results Test before publishing.
  3. Keep it in sync with the on-page facts (name, address, phone, offers).

3. No easy way to get in touch

Make it easy to book an appointment from the homepage — a visible form, booking link, or tap-to-call number.

  1. Add a visible booking link, short form, or tap-to-call number on the first screen.
  2. Keep the form to 3 fields max; every extra field drops completion.
  3. Confirm submissions with a clear success state, not a silent reload.

4. Your page title doesn’t say what you do

Put what you do (and where) in the page title so your search result wins the click from patients.

  1. Write a 50–60 character <title> in the format: Primary outcome for [audience] — [Brand].
  2. Put the most-searched term first; keep the brand at the end.
  3. Make every important page's title unique — never reuse the homepage title.

5. Nothing describes you in search results

Add a benefit-led meta description (what you offer + the next step) so your search snippet earns the click.

  1. Write a 140–155 character description that states the offer and the next step.
  2. Lead with the benefit, end with a soft call to action.
  3. Include the term a buyer would search so the snippet matches their query.

6. The page is slow to answer

Speed up the homepage — most patients arrive on a phone, and a slow first load loses them before the page shows.

  1. Compress and lazy-load images; serve modern formats (WebP/AVIF).
  2. Put the site behind a CDN and enable caching of static assets.
  3. Defer non-critical JavaScript so the first screen paints fast.

7. Shared links look broken

Add Open Graph tags so shared links render with a clear title and value proposition.

  1. Add og:title, og:description, og:image and og:url to <head>.
  2. Use a 1200×630 share image with the value proposition baked in.
  3. Test the preview with the Facebook/LinkedIn debuggers.

Done-for-you assets — copy & paste

SEO title
Where to paste: Replace the <title> tag inside your page <head>.
Betti Ortho - Orthodontie in Amsterdam
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Ontdek onze moderne orthodontie met duidelijke aligners en brackets. Maak vandaag nog een afspraak voor een stralende lach!
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Moderne Orthodontie voor een Stralende Lach

— or one of these —
- Duidelijke Aligners voor Comfortabele Behandeling
- Brackets voor Effectieve Tandcorrectie
Primary CTA button
Where to paste: Use as the main button on the first screen; repeat it after your proof/services section.
Maak een Afspraak
JSON-LD structured data (LocalBusiness)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Betti Ortho",
  "url": "https://bettiortho.com/",
  "description": "Betti Ortho biedt geavanceerde orthodontiebehandelingen in Amsterdam-Zuid voor alle leeftijden.",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Duidelijke Aligners"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Brackets"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Tandcorrectie voor Kinderen"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Volwassen Orthodontie"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Spoedbehandelingen"
      }
    }
  ]
}
</script>
robots.txt
Where to paste: Create a plain text file at bettiortho.com/robots.txt with this content.
User-agent: *
Allow: /
Sitemap: https://bettiortho.com/sitemap.xml

Page-by-page findings

PageWhat to fix
/looks healthy
/home-v2/about-usno H1 heading
/home-v2/about-us/our-teamno H1 heading
/home-v2/about-us/blogsno H1 heading
/home-v2/about-us/patient-referralno H1 heading

Action order

48-Hour Fix Plan

  • Put a clear "Book an appointment" button on the first screen so a visitor can book an appointment in one tap.
  • Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.
  • Make it easy to book an appointment from the homepage — a visible form, booking link, or tap-to-call number.
  • Put what you do (and where) in the page title so your search result wins the click from patients.
  • Add a benefit-led meta description (what you offer + the next step) so your search snippet earns the click.

Why it matters

The fastest patients do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to book an appointment. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more booked appointments

You've seen the leaks. Most owners start with the €49 full report — the same fixes we'd implement for €199, written out so you can do them yourself. Want it hands-off? Step up a tier.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for Betti Ortho — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑
Done-for-you — 48h€199

We implement the highest-impact fixes for Betti Ortho — metadata, schema, CTA, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199
Ongoing monitor€499/mo

Weekly re-checks of Betti Ortho + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

The exact wording we found

Every signal below was read from your live site — nothing is estimated. We checked 5 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

TitleBetti Ortho
Meta description0 chars
H1 heading Found 1/5
Structured data Missing

Crawl & AI files

robots.txt Couldn’t verify
sitemap.xml Found
llms.txt (AI) Missing
Response time10976ms

Pages we checked

/
Betti Ortho
Read
/home-v2/about-us
About Us – Betti Ortho
Read
/home-v2/about-us/our-team
Our Team – Betti Ortho
Read
/home-v2/about-us/blogs
Blogs – Betti Ortho
Read
/home-v2/about-us/patient-referral
Patient Referral – Betti Ortho
Read

Questions about anything in here? Reply to the email, or reach us directly — we answer the same day.

Email

Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites
SEO — rank in Google for what your buyers actually search
AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)
Ongoing monitoring & growth — we keep it improving
Work with Tsoden →or email support@tsoden.ai

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Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

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This audit is from 29 Aug 2026 — we re-run it fresh when you order Betti Ortho · Grade F · 29/100
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