Tsoden
Public audit for blog.scottlogic.com

Fast revenue-leak triage

blog.scottlogic.com is 5 fixes away from more trial signups.

The site is usable but probably leaking qualified visitors because important buyer and machine-readable signals are incomplete.

Read from 5 live pages · metadata, crawlability, trust, CTA, schema, sitemap, robots, llms.txt

Questions about this audit? Reply to the email or write to us — a human answers same day.

5 fixable leaks7/8 selling signals live8/13 checks passed

The complete, prioritized plan to fix all 5 leaks above and win more trial signups — written for blog.scottlogic.com, delivered instantly.

Book a free 30-min call See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked55 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time1726msUnder the 2.5s target
Checks verified8/135 need fixing

Diagnostics

Full technical analysis

36 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against blog.scottlogic.com's live site.

22 pass 8 warn 6 fail

Findability

8/10 pass · 65/100
Page title
16 chars
Warning
Meta description
28 chars
Warning
Single H1 heading
present (5/5 pages)
Pass
Heading structure (H1–H3)
H1:2 H2:1 H3:2
Pass
Canonical tag
present
Pass
Indexable by search
indexable
Pass
Mobile viewport
set
Pass
Language declared
en
Pass
Image alt text
22/22 missing alt
Issue
Content depth
1,843 words
Pass
XML sitemap
missing
Issue
robots.txt
found
Pass

AI & Answer Engines

2/5 pass · 33/100
Structured data (Schema.org)
none
Issue
FAQ / Q&A schema
missing
Issue
Open Graph (social preview)
4/4 tags
Pass
Twitter / X card
present
Pass
llms.txt (AI summary)
missing
Issue

Performance

2/3 pass · 33/100
Server response time
1,726 ms
Warning
HTML page weight
187.5 KB
Warning
Compression (gzip/brotli)
enabled
Pass
Render-blocking scripts
1 blocking / 9 scripts
Issue
Browser caching
cache-control set
Pass

Security

2/2 pass · 54/100
HTTPS / SSL
enabled
Pass
HSTS
missing
Warning
Content-Security-Policy
missing
Warning
X-Content-Type-Options
missing
Warning
Clickjacking protection
missing
Warning
No mixed content
clean
Pass

Conversion

4/4 pass · 100/100
Clear value proposition
found: “Scott Logic / Altogether Smarter”
Pass
Primary call-to-action
found: “schedule”
Pass
Easy contact / booking
found: “Contact Us”
Pass
Visible pricing signal
found: “Plan”
Pass

Trust

4/4 pass · 100/100
Social proof
found: “review”
Pass
Risk reversal
found: “guarantee”
Pass
Legal / privacy pages
not found at /privacy /terms
Pass
Analytics installed
detected
Pass

Priorities

Top Leaks To Fix First

Ranked by revenue impact. Each one is something users — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

01

Structured data

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

02

AI-readable llms.txt

Publish /llms.txt with a concise machine-readable product summary, audience, pricing, and docs links.

03

Clear page title

Put what you do (and where) in the page title so your search result wins the click from users.

04

Meta description

Add a benefit-led meta description (what you offer + the next step) so your search snippet earns the click.

05

Sitemap present

Publish /sitemap.xml and submit it to search engines.

Conversion evidence

How The Page Sells

7 of 8 of the buying-decision signals we could verify are on your site today. The page already shows 7 of 8 buying-decision elements. The remaining lift is in sharpening the ones that are missing, not rebuilding the page.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more trial signups — in priority order.

Scope: an automated scan of the 5 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Selling well (detected, with proof)

  • Clear value proposition (headline) — found: “Scott Logic / Altogether Smarter”
  • Action-oriented primary CTA — found: “schedule” (on /ceberhardt)
  • Social proof (testimonial / customers / rating) — found: “review”
  • Specific, quantified result — found: “5 m”
  • Risk reversal (trial / guarantee / no card) — found: “guarantee”
  • Visible pricing / 'starting at' anchor — found: “Plan” (on /ceberhardt)
  • Easy lead-capture path — found: “Contact Us”

Highest-impact additions to sell more

  • Objection handling (FAQ) — Answer the top 3-5 buyer objections in an FAQ to remove hesitation before the CTA.

Deliverable

Your complete fix pack is ready

We've already done the full work-up for blog.scottlogic.com — every fix written out, with copy and code ready to paste. Here's what's inside:

Complete fix plan (every issue, step by step)

1. Structured data

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

  1. Add JSON-LD using the schema snippet below, edited with your real details.
  2. Validate it in Google's Rich Results Test before publishing.
  3. Keep it in sync with the on-page facts (name, address, phone, offers).

2. AI-readable llms.txt

Publish /llms.txt with a concise machine-readable product summary, audience, pricing, and docs links.

  1. Publish /llms.txt with a plain-text product summary, audience, pricing and key links.
  2. Keep it concise — answer engines reward clear, factual structure.
  3. Update it when your offer or pricing changes.

3. Clear page title

Put what you do (and where) in the page title so your search result wins the click from users.

  1. Write a 50–60 character <title> in the format: Primary outcome for [audience] — [Brand].
  2. Put the most-searched term first; keep the brand at the end.
  3. Make every important page's title unique — never reuse the homepage title.

4. Meta description

Add a benefit-led meta description (what you offer + the next step) so your search snippet earns the click.

  1. Write a 140–155 character description that states the offer and the next step.
  2. Lead with the benefit, end with a soft call to action.
  3. Include the term a buyer would search so the snippet matches their query.

5. Sitemap present

Publish /sitemap.xml and submit it to search engines.

  1. Publish /sitemap.xml listing every indexable URL with <lastmod>.
  2. Reference it from robots.txt and submit it in Google Search Console.
  3. Regenerate it automatically whenever pages change.

Done-for-you assets — copy & paste

SEO title
Where to paste: Replace the <title> tag inside your page <head>.
Scott Logic Blog - Insights on Technology & Design
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Explore expert insights on software design and technology. Stay ahead with Scott Logic's blog. Join our community today!
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Unlocking Smarter Software Solutions for Your Business

— or one of these —
- Transform Your Business with Expert Tech Insights
- Empower Your Team with Cutting-Edge Design Strategies
Primary CTA button
Where to paste: Use as the main button above the fold; repeat it after your proof/services section.
Read Our Insights
JSON-LD structured data (Organization)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "blog.scottlogic.com",
  "url": "https://blog.scottlogic.com/",
  "description": "Scott Logic Blog provides insights on technology, design, and software development.",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Software Development"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "UX Design"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Cloud Solutions"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Data Engineering"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Artificial Intelligence Consulting"
      }
    }
  ]
}
</script>
llms.txt (for AI answer engines)
Where to paste: Create a plain text file at blog.scottlogic.com/llms.txt with this content.
# blog.scottlogic.com

> Explore expert insights on software design and technology. Stay ahead with Scott Logic's blog. Join our community today!

## Services
- Software Development
- UX Design
- Cloud Solutions
- Data Engineering
- Artificial Intelligence Consulting

## Links
- https://blog.scottlogic.com/

Page-by-page findings

PageWhat to fix
/2 H1s (should be 1)
/sangelllooks healthy
/tstavertlooks healthy
/nmathamslooks healthy
/ceberhardtlooks healthy

Action order

48-Hour Fix Plan

  • Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.
  • Publish /llms.txt with a concise machine-readable product summary, audience, pricing, and docs links.
  • Put what you do (and where) in the page title so your search result wins the click from users.
  • Add a benefit-led meta description (what you offer + the next step) so your search snippet earns the click.
  • Publish /sitemap.xml and submit it to search engines.

Why it matters

The fastest users do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to start a free trial. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more trial signups

You've seen the leaks. Most owners start with the €49 full report — the same fixes we'd implement for €199, written out so you can do them yourself. Want it hands-off? Step up a tier.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for blog.scottlogic.com — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑
Done-for-you — 48h€199

We implement the highest-impact fixes for blog.scottlogic.com — metadata, schema, CTA, llms.txt, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199
Ongoing monitor€499/mo

Weekly re-checks of blog.scottlogic.com + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

Evidence Snapshot

Every signal below was read from your live site — nothing is estimated. We checked 5 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

TitleScott Logic Blog
Meta description28 chars
H1 heading Found 5/5
Structured data Missing

Crawl & AI files

robots.txt Found
sitemap.xml Missing
llms.txt (AI) Missing
Response time1726ms

Pages we checked

/
Scott Logic Blog
Read
/sangell
Suzanne Angell
Read
/tstavert
Tom Stavert
Read
/nmathams
Nel Mathams
Read
/ceberhardt
Colin Eberhardt
Read

Vragen over de bevindingen? Reply to the email, or reach us directly — we answer same day.

Email

Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites
SEO — rank in Google for what your buyers actually search
AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)
Ongoing monitoring & growth — we keep it improving
Work with Tsoden →or email support@tsoden.ai

Curious how a competitor scores?

Run the same free check on any site — the same buying signals, the same evidence quoted from the page itself. About a minute, no email needed to see the result.

Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

Full disclaimer · Terms · Privacy

This audit is from 1 Aug 2026 — we re-run it fresh when you order blog.scottlogic.com · Grade C · 58/100
Done-for-you — €199 Book a free 30-min call