Tsoden
Public audit for brolly.sh

Fast revenue-leak triage

brolly.sh is 4 fixes away from more daily weather checks.

The site is usable but probably leaking qualified visitors because important buyer and machine-readable signals are incomplete.

Read from 4 live pages · metadata, crawlability, trust, CTA, schema, sitemap, robots, llms.txt

Questions about this audit? Reply to the email or write to us — a human answers same day.

4 fixable leaks2/8 selling signals live9/13 checks passed

The complete, prioritized plan to fix all 4 leaks above and win more daily weather checks — written for brolly.sh, delivered instantly.

Book a free 30-min call See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked44 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time876msUnder the 2.5s target
Checks verified9/134 need fixing

Diagnostics

Full technical analysis

36 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against brolly.sh's live site.

19 pass 5 warn 12 fail

Findability

9/12 pass · 81/100
Page title
39 chars
Pass
Meta description
155 chars
Pass
Single H1 heading
no H1 found
Issue
Heading structure (H1–H3)
H1:0 H2:0 H3:0
Issue
Canonical tag
present
Pass
Indexable by search
indexable
Pass
Mobile viewport
set
Pass
Language declared
en
Pass
Image alt text
no images
Pass
Content depth
86 words
Issue
XML sitemap
found
Pass
robots.txt
found
Pass

AI & Answer Engines

2/5 pass · 44/100
Structured data (Schema.org)
website
Pass
FAQ / Q&A schema
missing
Issue
Open Graph (social preview)
3/4 tags
Issue
Twitter / X card
present
Pass
llms.txt (AI summary)
missing
Issue

Performance

2/2 pass · 33/100
Server response time
876 ms
Warning
HTML page weight
3.5 KB
Pass
Compression (gzip/brotli)
not enabled
Warning
Render-blocking scripts
0 blocking / 2 scripts
Pass
Browser caching
no cache-control
Warning

Security

4/4 pass · 69/100
HTTPS / SSL
enabled
Pass
HSTS
missing
Warning
Content-Security-Policy
missing
Warning
X-Content-Type-Options
nosniff
Pass
Clickjacking protection
protected
Pass
No mixed content
clean
Pass

Conversion

1/4 pass · 27/100
Clear value proposition
not found
Issue
Primary call-to-action
not found
Issue
Easy contact / booking
found: “request access”
Pass
Visible pricing signal
not found
Issue

Trust

1/4 pass · 14/100
Social proof
not found
Issue
Risk reversal
not found
Issue
Legal / privacy pages
privacy
Pass
Analytics installed
none detected
Issue

Priorities

Top Leaks To Fix First

Ranked by revenue impact. Each one is something users — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

01

Direct conversion CTA

Add a prominent call-to-action that encourages users to search for their local weather immediately.

02

Pricing or buying signal

Show pricing or a "from…" anchor so users can self-qualify before they reach out.

03

AI-readable llms.txt

Publish /llms.txt with a concise machine-readable product summary, audience, pricing, and docs links.

04

Single obvious H1

Add one clear H1 that names the target customer and result.

Conversion evidence

How The Page Sells

2 of 8 of the buying-decision signals we could verify are on your site today. Only 2 of 8 buying-decision elements were detected. Visitors likely leave without enough reason to act, so adding these is the highest-leverage revenue work.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more daily weather checks — in priority order.

Scope: an automated scan of the 4 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Selling well (detected, with proof)

  • Specific, quantified result — found: “7 day”
  • Easy lead-capture path — found: “request access” (on /privacy)

Highest-impact additions to sell more

  • Clear value proposition (headline) — Lead with one headline that names the customer and the outcome they get, not a slogan.
  • Action-oriented primary CTA — Place one clear action button above the fold (e.g. Start free, Book a demo).
  • Social proof (testimonial / customers / rating) — Add a testimonial, customer logo, star rating, or an 'N customers' proof point near the top.
  • Risk reversal (trial / guarantee / no card) — Lower perceived risk: free trial, money-back guarantee, no credit card, or cancel-anytime.
  • Visible pricing / 'starting at' anchor — Show pricing or a 'starting at' anchor so buyers can self-qualify without emailing.
  • Objection handling (FAQ) — Answer the top 3-5 buyer objections in an FAQ to remove hesitation before the CTA.

Deliverable

Your complete fix pack is ready

We've already done the full work-up for brolly.sh — every fix written out, with copy and code ready to paste. Here's what's inside:

Complete fix plan (every issue, step by step)

1. Direct conversion CTA

Add a prominent call-to-action that encourages users to search for their local weather immediately.

  1. Place one primary button above the fold with action text (e.g. the suggested CTA below).
  2. Repeat the same CTA after the proof section and in the footer.
  3. Make the button visually dominant — one accent colour used only for the primary action.

2. Pricing or buying signal

Show pricing or a "from…" anchor so users can self-qualify before they reach out.

  1. Show pricing, packages, or a 'from …' anchor so buyers can self-qualify.
  2. If pricing is bespoke, give a starting price or a typical range.
  3. Pair each price with what's included so it reads as value, not cost.

3. AI-readable llms.txt

Publish /llms.txt with a concise machine-readable product summary, audience, pricing, and docs links.

  1. Publish /llms.txt with a plain-text product summary, audience, pricing and key links.
  2. Keep it concise — answer engines reward clear, factual structure.
  3. Update it when your offer or pricing changes.

4. Single obvious H1

Add one clear H1 that names the target customer and result.

  1. Add exactly one <h1> at the top of the page that names the customer and the result.
  2. Make it real text (not an image or a JavaScript-only node) so crawlers and AI read it.
  3. Demote decorative headings to <h2>/<h3> so the hierarchy is clean.

Done-for-you assets — copy & paste

SEO title
Where to paste: Replace the <title> tag inside your page <head>.
brolly.sh - Accurate Weather Forecasts
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Get precise weather forecasts worldwide. Enjoy a 7-day outlook and real-time updates. Check your local weather now!
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Reliable Plain Text Weather Forecasts for Everyone

— or one of these —
- Your Local Weather in Plain Text
- Stay Prepared with Accurate Weather Data
Primary CTA button
Where to paste: Use as the main button above the fold; repeat it after your proof/services section.
Check Weather Now
JSON-LD structured data (Organization)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "brolly.sh",
  "url": "https://brolly.sh/",
  "description": "brolly.sh provides plain text weather forecasts including hourly updates and air quality information.",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "7-day weather outlook"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hourly rain and wind updates"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "UV index and air quality data"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Pollen count information"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Previous day weather comparison"
      }
    }
  ]
}
</script>
llms.txt (for AI answer engines)
Where to paste: Create a plain text file at brolly.sh/llms.txt with this content.
# brolly.sh

> Get precise weather forecasts worldwide. Enjoy a 7-day outlook and real-time updates. Check your local weather now!

## Services
- 7-day weather outlook
- Hourly rain and wind updates
- UV index and air quality data
- Pollen count information
- Previous day weather comparison

## Links
- https://brolly.sh/

Page-by-page findings

PageWhat to fix
/no H1 heading
/aboutno H1 heading
/statsno H1 heading
/privacyno H1 heading

Action order

48-Hour Fix Plan

  • Add a prominent call-to-action that encourages users to search for their local weather immediately.
  • Show pricing or a "from…" anchor so users can self-qualify before they reach out.
  • Publish /llms.txt with a concise machine-readable product summary, audience, pricing, and docs links.
  • Add one clear H1 that names the target customer and result.

Why it matters

The fastest users do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to search for weather. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more daily weather checks

You've seen the leaks. Most owners start with the €49 full report — the same fixes we'd implement for €199, written out so you can do them yourself. Want it hands-off? Step up a tier.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for brolly.sh — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑
Done-for-you — 48h€199

We implement the highest-impact fixes for brolly.sh — metadata, schema, CTA, llms.txt, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199
Ongoing monitor€499/mo

Weekly re-checks of brolly.sh + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

Evidence Snapshot

Every signal below was read from your live site — nothing is estimated. We checked 4 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

Titlebrolly.sh - Plain Text Weather Forecast
Meta description155 chars
H1 heading Missing
Structured data Found

Crawl & AI files

robots.txt Found
sitemap.xml Found
llms.txt (AI) Missing
Response time876ms

Pages we checked

/
brolly.sh - Plain Text Weather Forecast
Read
/about
brolly.sh - About
Read
/stats
brolly.sh - Stats
Read
/privacy
brolly.sh - Privacy
Read

Vragen over de bevindingen? Reply to the email, or reach us directly — we answer same day.

Email

Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites
SEO — rank in Google for what your buyers actually search
AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)
Ongoing monitoring & growth — we keep it improving
Work with Tsoden →or email support@tsoden.ai

Curious how a competitor scores?

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Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

Full disclaimer · Terms · Privacy

This audit is from 1 Aug 2026 — we re-run it fresh when you order brolly.sh · Grade C · 60/100
Done-for-you — €199 Book a free 30-min call