Fast revenue-leak triage

CityEdit – Open is 8 fixes away from more community proposals.

The site is likely invisible or ambiguous to buyers and AI/search systems. The fastest wins are clearer offer framing, schema, CTA, pricing, and trust signals.

Read from 5 live pages · rendered in a real browser · metadata, crawlability, trust, CTA, schema, sitemap, robots, llms.txt

Questions about this audit? Reply to the email or write to us — a human answers same day.

8 fixable leaks1/8 selling signals live3/12 checks passed

The complete, prioritized plan to fix all 8 leaks above and win more community proposals — written for CityEdit – Open, delivered instantly.

Book a free 30-min call See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked55 read in full

How we read itRendered in a browserSame view buyers & bots get

Response time9871msMeasured with a browser render

Checks verified3/129 need fixing

Diagnostics

Full technical analysis

36 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against CityEdit – Open's live site.

12 pass 6 warn 17 fail 1 unverified

Findability

5/10 pass · 54/100

Page title

22 chars

Warning

Meta description

66 chars

Warning

Single H1 heading

present (4/5 pages)

Pass

Heading structure (H1–H3)

H1:0 H2:0 H3:0

Issue

Canonical tag

missing

Issue

Indexable by search

indexable

Pass

Mobile viewport

set

Pass

Language declared

Pass

Image alt text

0/15 missing alt

Pass

Content depth

149 words

Issue

XML sitemap

missing

Issue

robots.txt

missing

Issue

AI & Answer Engines

0/5 pass · 0/100

Structured data (Schema.org)

none

Issue

FAQ / Q&A schema

missing

Issue

Open Graph (social preview)

missing

Issue

Twitter / X card

missing

Issue

llms.txt (AI summary)

missing

Issue

Performance

3/4 pass · 67/100

Server response time

rendered (not measured)

n/a

HTML page weight

12.5 KB

Pass

Compression (gzip/brotli)

enabled

Pass

Render-blocking scripts

1 blocking / 1 scripts

Issue

Browser caching

cache-control set

Pass

Security

2/2 pass · 54/100

HTTPS / SSL

enabled

Pass

HSTS

missing

Warning

Content-Security-Policy

missing

Warning

X-Content-Type-Options

missing

Warning

Clickjacking protection

missing

Warning

No mixed content

clean

Pass

Conversion

1/4 pass · 27/100

Clear value proposition

found: “C I T Y E D I T BETA”

Pass

Primary call-to-action

not found

Issue

Easy contact / booking

not found

Issue

Visible pricing signal

not found

Issue

Trust

1/4 pass · 14/100

Social proof

not found

Issue

Risk reversal

not found

Issue

Legal / privacy pages

privacy + terms

Pass

Analytics installed

none detected

Issue

Priorities

Top Leaks To Fix First

Ranked by revenue impact. Each one is something citizens — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

Direct conversion CTA

Add a prominent call-to-action for proposing maps to drive engagement.

Structured data

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

Pricing or buying signal

Show pricing or a "from…" anchor so citizens can self-qualify before they reach out.

Contact or booking path

Simplify the process for citizens to submit their proposals.

AI-readable llms.txt

Publish /llms.txt with a concise machine-readable product summary, audience, pricing, and docs links.

Meta description

Revise the meta description to better reflect the mission of visualizing community desires.

Open Graph metadata

Add Open Graph tags so shared links render with a clear title and value proposition.

Sitemap present

Publish /sitemap.xml and submit it to search engines.

Conversion evidence

How The Page Sells

1 of 8 of the buying-decision signals we could verify are on your site today. Only 1 of 8 buying-decision elements were detected. Visitors likely leave without enough reason to act, so adding these is the highest-leverage revenue work.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more community proposals — in priority order.

Scope: an automated scan of the 5 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Selling well (detected, with proof)

Clear value proposition (headline) — found: “C I T Y E D I T BETA” (on /m/sf-bike-lanes?vt=Improve+bike+lane)

Highest-impact additions to sell more

Action-oriented primary CTA — Place one clear action button above the fold (e.g. Start free, Book a demo).
Social proof (testimonial / customers / rating) — Add a testimonial, customer logo, star rating, or an 'N customers' proof point near the top.
Specific, quantified result — Add a concrete number (result %, time saved, customers served). Specifics convert better than adjectives.
Risk reversal (trial / guarantee / no card) — Lower perceived risk: free trial, money-back guarantee, no credit card, or cancel-anytime.
Visible pricing / 'starting at' anchor — Show pricing or a 'starting at' anchor so buyers can self-qualify without emailing.
Easy lead-capture path — Give an easy capture path: short form, booking link, or contact route from the first screen.
Objection handling (FAQ) — Answer the top 3-5 buyer objections in an FAQ to remove hesitation before the CTA.

Deliverable

Your complete fix pack is ready

We've already done the full work-up for CityEdit – Open — every fix written out, with copy and code ready to paste. Here's what's inside:

Step-by-step fix plan for all 9 issues we found
Ready-to-paste meta description, H1 and CTA written for your business
JSON-LD schema generated for your site (copy-paste)
Page-by-page breakdown of all 5 pages we checked
Prioritised 48-hour action order — what to do first for the biggest gain
llms.txt + robots.txt starter files for AI/search visibility

Complete fix plan (every issue, step by step)

1. Direct conversion CTA

Add a prominent call-to-action for proposing maps to drive engagement.

Place one primary button above the fold with action text (e.g. the suggested CTA below).
Repeat the same CTA after the proof section and in the footer.
Make the button visually dominant — one accent colour used only for the primary action.

2. Structured data

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

Add JSON-LD using the schema snippet below, edited with your real details.
Validate it in Google's Rich Results Test before publishing.
Keep it in sync with the on-page facts (name, address, phone, offers).

3. Pricing or buying signal

Show pricing or a "from…" anchor so citizens can self-qualify before they reach out.

Show pricing, packages, or a 'from …' anchor so buyers can self-qualify.
If pricing is bespoke, give a starting price or a typical range.
Pair each price with what's included so it reads as value, not cost.

4. Contact or booking path

Simplify the process for citizens to submit their proposals.

Add a visible booking link, short form, or tap-to-call number on the first screen.
Keep the form to 3 fields max; every extra field drops completion.
Confirm submissions with a clear success state, not a silent reload.

5. AI-readable llms.txt

Publish /llms.txt with a concise machine-readable product summary, audience, pricing, and docs links.

Publish /llms.txt with a plain-text product summary, audience, pricing and key links.
Keep it concise — answer engines reward clear, factual structure.
Update it when your offer or pricing changes.

6. Meta description

Revise the meta description to better reflect the mission of visualizing community desires.

Write a 140–155 character description that states the offer and the next step.
Lead with the benefit, end with a soft call to action.
Include the term a buyer would search so the snippet matches their query.

7. Open Graph metadata

Add Open Graph tags so shared links render with a clear title and value proposition.

Add og:title, og:description, og:image and og:url to <head>.
Use a 1200×630 share image with the value proposition baked in.
Test the preview with the Facebook/LinkedIn debuggers.

8. Sitemap present

Publish /sitemap.xml and submit it to search engines.

Publish /sitemap.xml listing every indexable URL with <lastmod>.
Reference it from robots.txt and submit it in Google Search Console.
Regenerate it automatically whenever pages change.

Done-for-you assets — copy & paste

SEO title

Where to paste: Replace the <title> tag inside your page <head>.

City Edit — Map Your Community

Meta description

Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).

Visualize desire paths and propose city improvements. Join us to make your city better today!

H1 — main page heading

Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).

Redraw Your City with Community Mapping

— or one of these —
- Shape Your City’s Future
- Empower Your Community Through Mapping

Primary CTA button

Where to paste: Use as the main button above the fold; repeat it after your proof/services section.

Start Mapping

JSON-LD structured data (Organization)

Where to paste: Paste this entire block right before </head> (or before </body>).

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "CityEdit – Open",
  "url": "https://cityedit.org/",
  "description": "City Edit is a community mapping platform that allows citizens to propose and visualize urban improvements.",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Propose a Map for your city"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Vote on community improvement types"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Explore cycling and walking paths"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Submit urban proposals"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Engage in tactical urbanism initiatives"
      }
    }
  ]
}
</script>

robots.txt

Where to paste: Create a plain text file at cityedit.org/robots.txt with this content.

User-agent: *
Allow: /
Sitemap: https://cityedit.org/sitemap.xml

llms.txt (for AI answer engines)

Where to paste: Create a plain text file at cityedit.org/llms.txt with this content.

# CityEdit – Open

> Visualize desire paths and propose city improvements. Join us to make your city better today!

## Services
- Propose a Map for your city
- Vote on community improvement types
- Explore cycling and walking paths
- Submit urban proposals
- Engage in tactical urbanism initiatives

## Links
- https://cityedit.org/

Page-by-page findings

Page	What to fix
/	no H1 heading
/m/sf-bike-lanes?vt=Improve+bike+lane	looks healthy
/m/chicago-bikes?vt=Improve+bike+lane	looks healthy
/m/nyc-proposals?vt=Add+protected+bike+lane	looks healthy
/m/sac-proposals?vt=Add+protected+bike+lane	looks healthy

Action order

48-Hour Fix Plan

Add a prominent call-to-action for proposing maps to drive engagement.
Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.
Show pricing or a "from…" anchor so citizens can self-qualify before they reach out.
Simplify the process for citizens to submit their proposals.
Publish /llms.txt with a concise machine-readable product summary, audience, pricing, and docs links.

Why it matters

The fastest citizens do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to propose a map. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more community proposals

You've seen the leaks. Most owners start with the €49 full report — the same fixes we'd implement for €199, written out so you can do them yourself. Want it hands-off? Step up a tier.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for CityEdit – Open — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑

Done-for-you — 48h€199

We implement the highest-impact fixes for CityEdit – Open — metadata, schema, CTA, llms.txt, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199

Ongoing monitor€499/mo

Weekly re-checks of CityEdit – Open + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

Evidence Snapshot

Every signal below was read from your live site with a real browser — nothing is estimated. We checked 5 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

TitleCity Edit — Pick a map

Meta description66 chars

H1 heading Found 4/5

Structured data Missing

Crawl & AI files

robots.txt Missing

sitemap.xml Missing

llms.txt (AI) Missing

Response time9871ms

Pages we checked

City Edit — Pick a map

Rendered

/m/sf-bike-lanes?vt=Improve+bike+lane

SF Bikes — City Edit

Rendered

/m/chicago-bikes?vt=Improve+bike+lane

Chicago Bikes — City Edit

Rendered

/m/nyc-proposals?vt=Add+protected+bike+lane

NYC Proposals — City Edit

Rendered

/m/sac-proposals?vt=Add+protected+bike+lane

Sacramento Proposals — City Edit

Rendered

Vragen over de bevindingen? Reply to the email, or reach us directly — we answer same day.

Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites

SEO — rank in Google for what your buyers actually search

AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)

Ongoing monitoring & growth — we keep it improving

Work with Tsoden →or email support@tsoden.ai

Curious how a competitor scores?

Run the same free check on any site — the same buying signals, the same evidence quoted from the page itself. About a minute, no email needed to see the result.

Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

Full disclaimer · Terms · Privacy

CityEdit – Open is 8 fixes away from more community proposals.

Findability

AI & Answer Engines

Performance

Security

Conversion

Trust

Direct conversion CTA

Structured data

Pricing or buying signal

Contact or booking path

AI-readable llms.txt

Meta description

Open Graph metadata

Sitemap present

Selling well (detected, with proof)

Highest-impact additions to sell more

Complete fix plan (every issue, step by step)

1. Direct conversion CTA

2. Structured data

3. Pricing or buying signal

4. Contact or booking path

5. AI-readable llms.txt

6. Meta description

7. Open Graph metadata

8. Sitemap present

Done-for-you assets — copy & paste

Page-by-page findings

Unlock the full report for CityEdit – Open

Why it matters

Turn this into more community proposals

What we read

Crawl & AI files

Pages we checked

Curious how a competitor scores?

Disclaimer