01
Direct conversion CTA
Put a clear "Start free trial" button above the fold so a visitor can start a free trial in one tap.
Fast revenue-leak triage
Colophon:Show HN: Colophon: Google Docs Writing Process Log is 2 fixes away from more trial signups.
The site is usable but probably leaking qualified visitors because important buyer and machine-readable signals are incomplete.
Read from 5 live pages · metadata, crawlability, trust, CTA, schema, sitemap, robots, llms.txt
Questions about this audit? Reply to the email or write to us — a human answers same day.
2 fixable leaks7/8 selling signals live11/13 checks passed
The complete, prioritized plan to fix all 2 leaks above and win more trial signups — written for Colophon:Show HN: Colophon: Google Docs Writing Process Log, delivered instantly.
What buyers and AI/search engines see right now
Pages checked55 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time1088msUnder the 2.5s target
Checks verified11/132 need fixing
Diagnostics
Full technical analysis
36 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against Colophon:Show HN: Colophon: Google Docs Writing Process Log's live site.
26 pass
3 warn
7 fail
Findability
11/12 pass · 92/100Page title
50 chars
Pass
Meta description
152 chars
Pass
Single H1 heading
present (5/5 pages)
Pass
Heading structure (H1–H3)
H1:1 H2:3 H3:8
Pass
Canonical tag
present
Pass
Indexable by search
indexable
Pass
Mobile viewport
set
Pass
Language declared
en
Pass
Image alt text
1/4 missing alt
Issue
Content depth
846 words
Pass
XML sitemap
found
Pass
robots.txt
found
Pass
AI & Answer Engines
3/5 pass · 67/100Structured data (Schema.org)
organization, softwareapplication
Pass
FAQ / Q&A schema
missing
Issue
Open Graph (social preview)
4/4 tags
Pass
Twitter / X card
present
Pass
llms.txt (AI summary)
missing
Issue
Performance
2/3 pass · 33/100Server response time
1,088 ms
Warning
HTML page weight
35 KB
Pass
Compression (gzip/brotli)
enabled
Pass
Render-blocking scripts
1 blocking / 6 scripts
Issue
Browser caching
no cache-control
Warning
Security
4/5 pass · 69/100HTTPS / SSL
enabled
Pass
HSTS
enabled
Pass
Content-Security-Policy
missing
Warning
X-Content-Type-Options
nosniff
Pass
Clickjacking protection
protected
Pass
No mixed content
http resources on https page
Issue
Conversion
3/4 pass · 73/100Clear value proposition
found: “A writing support tool that shows its work”
Pass
Primary call-to-action
not found
Issue
Easy contact / booking
found: “Contact us”
Pass
Visible pricing signal
found: “Pricing”
Pass
Trust
3/4 pass · 86/100Social proof
found: “Case study”
Pass
Risk reversal
found: “guarantee”
Pass
Legal / privacy pages
privacy + terms
Pass
Analytics installed
none detected
Issue
Priorities
Top Leaks To Fix First
Ranked by revenue impact. Each one is something users — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.
02
AI-readable llms.txt
Publish /llms.txt with a concise machine-readable product summary, audience, pricing, and docs links.
Conversion evidence
How The Page Sells
7 of 8 of the buying-decision signals we could verify are on your site today. The page already shows 7 of 8 buying-decision elements. The remaining lift is in sharpening the ones that are missing, not rebuilding the page.
Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more trial signups — in priority order.
Scope: an automated scan of the 5 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.
Selling well (detected, with proof)
- Clear value proposition (headline) — found: “A writing support tool that shows its work”
- Social proof (testimonial / customers / rating) — found: “Case study”
- Specific, quantified result — found: “48 hours”
- Risk reversal (trial / guarantee / no card) — found: “guarantee” (on /terms)
- Visible pricing / 'starting at' anchor — found: “Pricing”
- Easy lead-capture path — found: “Contact us”
- Objection handling (FAQ) — found: “Frequently asked questions”
Highest-impact additions to sell more
- Action-oriented primary CTA — Your visible link text is passive (found: "Explore"). Replace it with an action CTA like "Start free" or "Book a demo".
Deliverable
Your complete fix pack is ready
We've already done the full work-up for Colophon:Show HN: Colophon: Google Docs Writing Process Log — every fix written out, with copy and code ready to paste. Here's what's inside:
- Step-by-step fix plan for all 2 issues we found
- Ready-to-paste meta description, H1 and CTA written for your business
- JSON-LD schema generated for your site (copy-paste)
- Page-by-page breakdown of all 5 pages we checked
- Prioritised 48-hour action order — what to do first for the biggest gain
- llms.txt + robots.txt starter files for AI/search visibility
Complete fix plan (every issue, step by step)
1. Direct conversion CTA
Put a clear "Start free trial" button above the fold so a visitor can start a free trial in one tap.
- Place one primary button above the fold with action text (e.g. the suggested CTA below).
- Repeat the same CTA after the proof section and in the footer.
- Make the button visually dominant — one accent colour used only for the primary action.
2. AI-readable llms.txt
Publish /llms.txt with a concise machine-readable product summary, audience, pricing, and docs links.
- Publish /llms.txt with a plain-text product summary, audience, pricing and key links.
- Keep it concise — answer engines reward clear, factual structure.
- Update it when your offer or pricing changes.
Done-for-you assets — copy & paste
SEO title
Where to paste: Replace the <title> tag inside your page <head>.
Colophon: Inzicht in AI-gebruik bij schrijven
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Colophon biedt inzicht in AI-interacties en schrijfprocessen; ontdek hoe studenten schrijven zonder inbreuk op privacy.
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Een schrijfondersteuningstool die het proces onthult — or one of these — - Transparantie in schrijfprocessen - Begrijp AI-gebruik in het onderwijs
Primary CTA button
Where to paste: Use as the main button above the fold; repeat it after your proof/services section.
Probeer het gratis
JSON-LD structured data (Organization)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Colophon:Show HN: Colophon: Google Docs Writing Process Log",
"url": "https://colophon.firl.nl/",
"description": "Colophon registreert elke bewerking en AI-interactie voor inzicht in schrijfprocessen.",
"makesOffer": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Loggen van bewerkingen en AI-interacties"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Verifieerbare tijdlijn van schrijfprocessen"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Integratie met schrijfplatforms"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Onboarding en ondersteuning voor docenten"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Anonieme rapportage van bevindingen"
}
}
]
}
</script>llms.txt (for AI answer engines)
Where to paste: Create a plain text file at colophon.firl.nl/llms.txt with this content.
# Colophon:Show HN: Colophon: Google Docs Writing Process Log > Colophon biedt inzicht in AI-interacties en schrijfprocessen; ontdek hoe studenten schrijven zonder inbreuk op privacy. ## Services - Loggen van bewerkingen en AI-interacties - Verifieerbare tijdlijn van schrijfprocessen - Integratie met schrijfplatforms - Onboarding en ondersteuning voor docenten - Anonieme rapportage van bevindingen ## Links - https://colophon.firl.nl/
Page-by-page findings
| Page | What to fix |
|---|---|
| / | looks healthy |
| /pricing | looks healthy |
| /waitlist | looks healthy |
| /terms | looks healthy |
| /demo | looks healthy |
Action order
48-Hour Fix Plan
- Put a clear "Start free trial" button above the fold so a visitor can start a free trial in one tap.
- Publish /llms.txt with a concise machine-readable product summary, audience, pricing, and docs links.
Why it matters
The fastest users do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to start a free trial. Missing signals make the offer harder to understand and easier to ignore.
Packages
Turn this into more trial signups
You've seen the leaks. Most owners start with the €49 full report — the same fixes we'd implement for €199, written out so you can do them yourself. Want it hands-off? Step up a tier.
Do it yourselfFree
The complete evidence report and the prioritized, step-by-step plan for Colophon:Show HN: Colophon: Google Docs Writing Process Log — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.
Read the full plan ↑Done-for-you — 48h€199
We implement the highest-impact fixes for Colophon:Show HN: Colophon: Google Docs Writing Process Log — metadata, schema, CTA, llms.txt, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.
Have us do it — €199Ongoing monitor€499/mo
Weekly re-checks of Colophon:Show HN: Colophon: Google Docs Writing Process Log + drift alerts so the fixes compound and never silently slip back.
Start monitoringNot sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.
Verification
Evidence Snapshot
Every signal below was read from your live site — nothing is estimated. We checked 5 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.
What we read
TitleColophon: See How Students Use AI in Their Writing
Meta description152 chars
H1 heading Found 5/5
Structured data Found
Crawl & AI files
robots.txt Found
sitemap.xml Found
llms.txt (AI) Missing
Response time1088ms
Pages we checked
/
Colophon: See How Students Use AI in Their Writing
/pricing
Pricing | Colophon
/waitlist
Bring Colophon to your course | Colophon
/terms
Terms of Service | Colophon
/demo
How Colophon works | Colophon
Vragen over de bevindingen? Reply to the email, or reach us directly — we answer same day.
Who we are
Tsoden — a full-service web studio
We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.
| Web development & redesign — fast, conversion-first sites | |
| SEO — rank in Google for what your buyers actually search | |
| AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini) | |
| Ongoing monitoring & growth — we keep it improving |
Curious how a competitor scores?
Run the same free check on any site — the same buying signals, the same evidence quoted from the page itself. About a minute, no email needed to see the result.
Disclaimer
This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.