Tsoden
Public audit for de-deli.amsterdam

What we found

De Deli is 7 fixes away from more table reservations.

7 things a visitor needs are missing. The ones costing you the most: no obvious button to start, no price anywhere on the page and Nothing on the page proves you’re a real business, plus 4 more below.

Read from 5 live pages · metadata, crawlability, trust, CTA, schema, sitemap, robots

Questions about this audit? Reply to the email or write to us — a human answers same day.

7 fixable leaks

The prioritized plan to fix all 7 leaks above and win more table reservations is below — free, nothing to unlock.

Walk me through the 7 fixes - free See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked55 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time2851msSlower than the 2.5s target
Checks verified4/139 need fixing

Diagnostics

What we checked, and what we found

40 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against De Deli's live site.

15 pass 6 warn 19 fail

Of the 40 checks we ran on your page

Anything we couldn’t read is its own segment — a page that blocks our reader is our limitation, not a mark against you, and it never lowers your score.

Fine as-is — 15Needs fixing — 19Couldn’t read — 6
See the numbers
StateCountShare
On your page1538%
Missing1948%
Couldn’t read615%

Where your page is strong, and where it isn’t

Each area is scored 0–100 against what a customer needs to find before they act.

strong (75+)close (50–74)needs work (under 50)
Can they take the next step 24
Reasons to believe you 0
Can people find you 65
Can AI assistants read it 33
Speed on a phone 33
A safe, trusted connection 54
See the numbers
Part of your pageScoreHow that reads
Can they take the next step24/100needs work
Reasons to believe you0/100needs work
Can people find you65/100close
Can AI assistants read it33/100needs work
Speed on a phone33/100needs work
A safe, trusted connection54/100close

Priorities

Fix these first

Ranked by revenue impact. Each one is something guests — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

01

No obvious button to start

Put a clear "Reserve a table" button above the fold so a visitor can reserve a table in one tap.

02

No price anywhere on the page

Show pricing or a "from…" anchor so guests can self-qualify before they reach out.

03

Nothing on the page proves you’re a real business

Add the trust signals guests look for — reviews, real cases or testimonials, credentials, and a privacy page.

04

Your page title doesn’t say what you do

Put what you do (and where) in the page title so your search result wins the click from guests.

05

Nothing describes you in search results

Add a benefit-led meta description (what you offer + the next step) so your search snippet earns the click.

06

No single clear headline

Add one clear H1 that names the target customer and result.

07

The page is slow to answer

Speed up the homepage — most guests arrive on a phone, and a slow first load loses them before the page shows.

What we read on your page

What a customer finds — and doesn’t

3 of the 8 things we could check are already on your page. We found only 3 of the 8 things a customer looks for before they act. Most visitors are leaving without enough reason to call, book or buy.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more table reservations — in priority order.

Scope: an automated scan of the 5 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Already on your page

  • A concrete number, not an adjective — found: “850+”
  • An easy way to get in touch — found: “form field on page”
  • Answers to the questions people ask before buying — we found “FAQ”, which points at it, but no actual list of answers on the page we read (on /de-deli-faq)

What to add, in order of impact

  • A headline that says what you do — Lead with one headline that names the customer and the outcome they get, not a slogan.
  • An obvious button that starts the thing — Your visible link text is passive (found: "Submit"). Replace it with an action CTA like "Start free" or "Book a demo".
  • Reviews or proof from real customers — Add a testimonial, customer logo, star rating, or an 'N customers' proof point near the top.
  • Something that removes the risk of trying you — Lower perceived risk: free trial, money-back guarantee, no credit card, or cancel-anytime.
  • A price, or at least a from-figure — Show pricing or a 'starting at' anchor so buyers can self-qualify without emailing.

Deliverable

The full write-up

The full work-up for De Deli — every fix, with copy and code ready to paste.

Complete fix plan (every issue, step by step)

1. No obvious button to start

Put a clear "Reserve a table" button above the fold so a visitor can reserve a table in one tap.

  1. Put one primary button on the first screen with action text (e.g. the suggested CTA below).
  2. Repeat the same CTA after the proof section and in the footer.
  3. Make the button visually dominant — one accent colour used only for the primary action.

2. No price anywhere on the page

Show pricing or a "from…" anchor so guests can self-qualify before they reach out.

  1. Show pricing, packages, or a 'from …' anchor so buyers can self-qualify.
  2. If pricing is bespoke, give a starting price or a typical range.
  3. Pair each price with what's included so it reads as value, not cost.

3. Nothing on the page proves you’re a real business

Add the trust signals guests look for — reviews, real cases or testimonials, credentials, and a privacy page.

  1. Add 2–3 real testimonials or case results with names/logos near the CTA.
  2. Link a privacy policy and terms page in the footer.
  3. Show any credentials, guarantees, security or compliance badges you hold.

4. Your page title doesn’t say what you do

Put what you do (and where) in the page title so your search result wins the click from guests.

  1. Write a 50–60 character <title> in the format: Primary outcome for [audience] — [Brand].
  2. Put the most-searched term first; keep the brand at the end.
  3. Make every important page's title unique — never reuse the homepage title.

5. Nothing describes you in search results

Add a benefit-led meta description (what you offer + the next step) so your search snippet earns the click.

  1. Write a 140–155 character description that states the offer and the next step.
  2. Lead with the benefit, end with a soft call to action.
  3. Include the term a buyer would search so the snippet matches their query.

6. No single clear headline

Add one clear H1 that names the target customer and result.

  1. Add exactly one <h1> at the top of the page that names the customer and the result.
  2. Make it real text (not an image or a JavaScript-only node) so crawlers and AI read it.
  3. Demote decorative headings to <h2>/<h3> so the hierarchy is clean.

7. The page is slow to answer

Speed up the homepage — most guests arrive on a phone, and a slow first load loses them before the page shows.

  1. Compress and lazy-load images; serve modern formats (WebP/AVIF).
  2. Put the site behind a CDN and enable caching of static assets.
  3. Defer non-critical JavaScript so the first screen paints fast.

Done-for-you assets — copy & paste

SEO title
Where to paste: Replace the <title> tag inside your page <head>.
De Deli - Lokaal Genieten in Amsterdam
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Geniet van lokale delicatessen en catering bij De Deli. Proef de liefde voor kwaliteit! Bezoek ons vandaag nog.
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Catering en Delicatessen in Amsterdam

— or one of these —
- Ontdek de Smaken van De Deli
- Heerlijke Catering en Lunch in Amsterdam
Primary CTA button
Where to paste: Use as the main button on the first screen; repeat it after your proof/services section.
Bezoek Ons
JSON-LD structured data (LocalBusiness)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "De Deli",
  "url": "https://de-deli.amsterdam/",
  "description": "De Deli biedt lokale delicatessen en catering op twee locaties in Amsterdam.",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Ontbijt en Lunch"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Catering op Maat"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Koffie en Gebak"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Versgebakken Viennoiserie"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Afhaal en To-Go Gerechten"
      }
    }
  ]
}
</script>

Page-by-page findings

PageWhat to fix
/no H1 heading
/de-deli-contactno H1 heading
/de-deli-faqno H1 heading
/no H1 heading
/de-deli-home-locatie-plantagebuurtno H1 heading
Walk me through the 7 fixes - free

No charge and no pitch - a human reads your site and answers, usually the same day.

Rather we implement it for you? Done-for-you fix — €199

Action order

48-Hour Fix Plan

  • Put a clear "Reserve a table" button above the fold so a visitor can reserve a table in one tap.
  • Show pricing or a "from…" anchor so guests can self-qualify before they reach out.
  • Add the trust signals guests look for — reviews, real cases or testimonials, credentials, and a privacy page.
  • Put what you do (and where) in the page title so your search result wins the click from guests.
  • Add a benefit-led meta description (what you offer + the next step) so your search snippet earns the click.

Why it matters

The fastest guests do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to reserve a table. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more table reservations

You've seen the leaks, and the full plan above is yours free — every fix written out. The only thing we charge for is doing the work instead of you.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for De Deli — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑
Done-for-you — 48h€199

We implement the highest-impact fixes for De Deli — metadata, schema, CTA, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199
Ongoing monitor€499/mo

Weekly re-checks of De Deli + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

The exact wording we found

Every signal below was read from your live site — nothing is estimated. We checked 5 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

Title(empty)
Meta description0 chars
H1 heading Missing
Structured data Found

Crawl & AI files

robots.txt Found
sitemap.xml Found
llms.txt (AI) Missing
Response time2851ms

Pages we checked

/
/
Read
/de-deli-contact
De Deli – Contact
Read
/de-deli-faq
De Deli – FAQ
Read
/
/
Read
/de-deli-home-locatie-plantagebuurt
De Deli Home – Locatie: Plantagebuurt
Read

Questions about anything in here? Reply to the email, or reach us directly — we answer the same day.

CalendlyEmail

Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites
SEO — rank in Google for what your buyers actually search
AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)
Ongoing monitoring & growth — we keep it improving
Work with Tsoden →or email support@tsoden.ai

Curious how a competitor scores?

Run the same free check on any site — the same buying signals, the same evidence quoted from the page itself. About a minute, no email needed to see the result.

Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

Full disclaimer · Terms · Privacy

This audit is from 20 Sept 2026 — we re-run it fresh before we touch anything De Deli · Grade F · 28/100
Done-for-you — €199 Walk me through the 7 fixes - free