Tsoden
Public audit for formo.so

Fast revenue-leak triage

formo.so is 0 fixes away from more trial signups.

The public site has a solid foundation. The remaining money is likely in sharper positioning, AI-readable entity signals, and conversion-path testing.

Read from 5 live pages · metadata, crawlability, trust, CTA, schema, sitemap, robots, llms.txt

Questions about this audit? Reply to the email or write to us — a human answers same day.

0 fixable leaks8/8 selling signals live13/13 checks passed

The complete, prioritized fix plan — written for formo.so, delivered instantly.

What buyers and AI/search engines see right now

Pages checked55 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time1507msUnder the 2.5s target
Checks verified13/13All tracked checks pass

Diagnostics

Full technical analysis

36 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against formo.so's live site.

31 pass 3 warn 2 fail

Findability

11/12 pass · 92/100
Page title
45 chars
Pass
Meta description
132 chars
Pass
Single H1 heading
present (5/5 pages)
Pass
Heading structure (H1–H3)
H1:1 H2:20 H3:0
Pass
Canonical tag
present
Pass
Indexable by search
indexable
Pass
Mobile viewport
set
Pass
Language declared
en-gb
Pass
Image alt text
10/68 missing alt
Issue
Content depth
2,136 words
Pass
XML sitemap
found
Pass
robots.txt
found
Pass

AI & Answer Engines

5/5 pass · 100/100
Structured data (Schema.org)
website, organization, webapplication, faqpage
Pass
FAQ / Q&A schema
present
Pass
Open Graph (social preview)
4/4 tags
Pass
Twitter / X card
present
Pass
llms.txt (AI summary)
found
Pass

Performance

3/4 pass · 56/100
Server response time
1,507 ms
Warning
HTML page weight
878.9 KB
Issue
Compression (gzip/brotli)
enabled
Pass
Render-blocking scripts
0 blocking / 10 scripts
Pass
Browser caching
cache-control set
Pass

Security

4/4 pass · 77/100
HTTPS / SSL
enabled
Pass
HSTS
enabled
Pass
Content-Security-Policy
missing
Warning
X-Content-Type-Options
nosniff
Pass
Clickjacking protection
missing
Warning
No mixed content
clean
Pass

Conversion

4/4 pass · 100/100
Clear value proposition
found: “Analytics & attribution for DeFi”
Pass
Primary call-to-action
found: “Book a demo”
Pass
Easy contact / booking
found: “Book a demo”
Pass
Visible pricing signal
found: “Pricing”
Pass

Trust

4/4 pass · 100/100
Social proof
found: “Trusted by”
Pass
Risk reversal
found: “Start for free”
Pass
Legal / privacy pages
privacy
Pass
Analytics installed
detected
Pass

Priorities

Top Leaks To Fix First

Ranked by revenue impact. Each one is something users — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

No critical leaks found in what we read — strong work.

Conversion evidence

How The Page Sells

8 of 8 of the buying-decision signals we could verify are on your site today. The page already shows 8 of 8 buying-decision elements. The remaining lift is in sharpening the ones that are missing, not rebuilding the page.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more trial signups — in priority order.

Scope: an automated scan of the 5 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Selling well (detected, with proof)

  • Clear value proposition (headline) — found: “Analytics & attribution for DeFi”
  • Action-oriented primary CTA — found: “Book a demo”
  • Social proof (testimonial / customers / rating) — found: “Trusted by”
  • Specific, quantified result — found: “$200M+”
  • Risk reversal (trial / guarantee / no card) — found: “Start for free”
  • Visible pricing / 'starting at' anchor — found: “Pricing”
  • Easy lead-capture path — found: “Book a demo”
  • Objection handling (FAQ) — found: “frequently asked questions”

Highest-impact additions to sell more

  • All readable selling elements were detected. Test and sharpen the existing copy.

Deliverable

Your complete fix pack is ready

We've already done the full work-up for formo.so — every fix written out, with copy and code ready to paste. Here's what's inside:

Complete fix plan (every issue, step by step)

No critical fixes — focus on testing and sharpening existing copy.

Done-for-you assets — copy & paste

SEO title
Where to paste: Replace the <title> tag inside your page <head>.
Formo | Analytics & Attribution for DeFi Apps
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Unlock growth with Formo's analytics and attribution tailored for DeFi apps. Start optimizing your onchain strategy today!
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Transform Your DeFi Growth with Actionable Insights

— or one of these —
- Drive DeFi Success with Precision Analytics
- Maximize Your Onchain Impact with Formo
Primary CTA button
Where to paste: Use as the main button above the fold; repeat it after your proof/services section.
Book a Demo
JSON-LD structured data (Organization)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "formo.so",
  "url": "https://formo.so/",
  "description": "Formo provides analytics and attribution solutions specifically designed for DeFi applications.",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Onchain User Analytics"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Attribution Tracking for DeFi"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Customizable Reporting Tools"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "User Engagement Insights"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Growth Optimization Strategies"
      }
    }
  ]
}
</script>

Page-by-page findings

PageWhat to fix
/looks healthy
/pricinglooks healthy
/tools/tracking-plan-generatorlooks healthy
/bloglooks healthy
/changeloglooks healthy

Action order

48-Hour Fix Plan

  • Keep monitoring and test conversion copy.

Why it matters

The fastest users do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to start a free trial. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more trial signups

You've seen the leaks. Most owners start with the €49 full report — the same fixes we'd implement for €199, written out so you can do them yourself. Want it hands-off? Step up a tier.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for formo.so — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑
Done-for-you — 48h€199

We implement the highest-impact fixes for formo.so — metadata, schema, CTA, llms.txt, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199
Ongoing monitor€499/mo

Weekly re-checks of formo.so + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

Evidence Snapshot

Every signal below was read from your live site — nothing is estimated. We checked 5 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

TitleFormo | Analytics & Attribution for DeFi Apps
Meta description132 chars
H1 heading Found 5/5
Structured data Found

Crawl & AI files

robots.txt Found
sitemap.xml Found
llms.txt (AI) Found
Response time1507ms

Pages we checked

/
Formo | Analytics & Attribution for DeFi Apps
Read
/pricing
Formo | Pricing
Read
/tools/tracking-plan-generator
Free Web3 Analytics Tracking Plan Generator for DeFi Apps
Read
/blog
Formo Blog | Product updates and onchain growth insights
Read
/changelog
Formo | Changelog
Read

Vragen over de bevindingen? Reply to the email, or reach us directly — we answer same day.

Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites
SEO — rank in Google for what your buyers actually search
AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)
Ongoing monitoring & growth — we keep it improving
Work with Tsoden →or email support@tsoden.ai

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Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

Full disclaimer · Terms · Privacy

This audit is from 1 Aug 2026 — we re-run it fresh when you order formo.so · Grade A · 95/100