Tsoden
Public audit for fransottenstadion.nl

Fast revenue-leak triage

fransottenstadion.nl is 2 fixes away from more sign-ups.

The site is usable but probably leaking qualified visitors because important buyer and machine-readable signals are incomplete.

Read from 5 live pages · metadata, crawlability, trust, CTA, schema, sitemap, robots

Questions about this audit? Reply to the email or write to us — a human answers same day.

2 fixable leaks3/8 selling signals live10/13 checks passed

The complete, prioritized plan to fix all 2 leaks above and win more sign-ups — written for fransottenstadion.nl, delivered instantly.

Book a free 30-min call See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked55 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time5475msWell over the 2.5s target
Checks verified10/133 need fixing

Diagnostics

Full technical analysis

36 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against fransottenstadion.nl's live site.

21 pass 5 warn 10 fail

Findability

10/12 pass · 88/100
Page title
59 chars
Pass
Meta description
137 chars
Pass
Single H1 heading
present (4/5 pages)
Pass
Heading structure (H1–H3)
H1:0 H2:18 H3:0
Issue
Canonical tag
present
Pass
Indexable by search
indexable
Pass
Mobile viewport
set
Pass
Language declared
nl-nl
Pass
Image alt text
2/8 missing alt
Issue
Content depth
875 words
Pass
XML sitemap
found
Pass
robots.txt
found
Pass

AI & Answer Engines

3/5 pass · 67/100
Structured data (Schema.org)
webpage, imageobject, breadcrumblist, listitem
Pass
FAQ / Q&A schema
missing
Issue
Open Graph (social preview)
4/4 tags
Pass
Twitter / X card
present
Pass
llms.txt (AI summary)
missing
Issue

Performance

2/4 pass · 33/100
Server response time
5,475 ms
Issue
HTML page weight
133.4 KB
Pass
Compression (gzip/brotli)
enabled
Pass
Render-blocking scripts
19 blocking / 43 scripts
Issue
Browser caching
no cache-control
Warning

Security

2/2 pass · 54/100
HTTPS / SSL
enabled
Pass
HSTS
missing
Warning
Content-Security-Policy
missing
Warning
X-Content-Type-Options
missing
Warning
Clickjacking protection
missing
Warning
No mixed content
clean
Pass

Conversion

2/4 pass · 45/100
Clear value proposition
not found
Issue
Primary call-to-action
not found
Issue
Easy contact / booking
found: “form field on page”
Pass
Visible pricing signal
found: “€5”
Pass

Trust

2/4 pass · 29/100
Social proof
not found
Issue
Risk reversal
not found
Issue
Legal / privacy pages
privacy + terms
Pass
Analytics installed
detected
Pass

Priorities

Top Leaks To Fix First

Ranked by revenue impact. Each one is something members — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

01

Direct conversion CTA

Put a clear "Book a class" button above the fold so a visitor can book a class in one tap.

02

Fast initial response

Speed up the homepage — most members arrive on a phone, and a slow first load loses them before the page shows.

Conversion evidence

How The Page Sells

3 of 8 of the buying-decision signals we could verify are on your site today. Only 3 of 8 buying-decision elements were detected. Visitors likely leave without enough reason to act, so adding these is the highest-leverage revenue work.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more sign-ups — in priority order.

Scope: an automated scan of the 5 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Selling well (detected, with proof)

  • Specific, quantified result — found: “6 m”
  • Visible pricing / 'starting at' anchor — found: “€5” (on /contact)
  • Easy lead-capture path — found: “form field on page”

Highest-impact additions to sell more

  • Clear value proposition (headline) — Lead with one headline that names the customer and the outcome they get, not a slogan.
  • Action-oriented primary CTA — Place one clear action button above the fold (e.g. Start free, Book a demo).
  • Social proof (testimonial / customers / rating) — Add a testimonial, customer logo, star rating, or an 'N customers' proof point near the top.
  • Risk reversal (trial / guarantee / no card) — Lower perceived risk: free trial, money-back guarantee, no credit card, or cancel-anytime.
  • Objection handling (FAQ) — Answer the top 3-5 buyer objections in an FAQ to remove hesitation before the CTA.

Deliverable

Your complete fix pack is ready

We've already done the full work-up for fransottenstadion.nl — every fix written out, with copy and code ready to paste. Here's what's inside:

Complete fix plan (every issue, step by step)

1. Direct conversion CTA

Put a clear "Book a class" button above the fold so a visitor can book a class in one tap.

  1. Place one primary button above the fold with action text (e.g. the suggested CTA below).
  2. Repeat the same CTA after the proof section and in the footer.
  3. Make the button visually dominant — one accent colour used only for the primary action.

2. Fast initial response

Speed up the homepage — most members arrive on a phone, and a slow first load loses them before the page shows.

  1. Compress and lazy-load images; serve modern formats (WebP/AVIF).
  2. Put the site behind a CDN and enable caching of static assets.
  3. Defer non-critical JavaScript so the first screen paints fast.

Done-for-you assets — copy & paste

SEO title
Where to paste: Replace the <title> tag inside your page <head>.
Frans Otten Stadion | Sport en Ontmoeting
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Ervaar sport en community in het Frans Otten Stadion. Geniet van padel, tennis, squash en meer. Kom langs en ontmoet nieuwe mensen!
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Sport en Ontmoeting in het Frans Otten Stadion

— or one of these —
- Jouw Sportieve Thuis in Amsterdam
- Ontdek Sport en Community bij Frans Otten
Primary CTA button
Where to paste: Use as the main button above the fold; repeat it after your proof/services section.
Plan je bezoek
JSON-LD structured data (LocalBusiness)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "fransottenstadion.nl",
  "url": "https://fransottenstadion.nl/",
  "description": "Frans Otten Stadion is een sport- en ontmoetingscomplex in Amsterdam met diverse sportfaciliteiten.",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Indoor en outdoor tennis"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Padelbanen"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Squashbanen"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Fitness en PT-Gym"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Evenementen en vergaderfaciliteiten"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Gezellig restaurant en bar"
      }
    }
  ]
}
</script>

Page-by-page findings

PageWhat to fix
/no H1 heading
/contactlooks healthy
/padellooks healthy
/tennislooks healthy
/squashlooks healthy

Action order

48-Hour Fix Plan

  • Put a clear "Book a class" button above the fold so a visitor can book a class in one tap.
  • Speed up the homepage — most members arrive on a phone, and a slow first load loses them before the page shows.

Why it matters

The fastest members do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to book a class. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more sign-ups

You've seen the leaks. Most owners start with the €49 full report — the same fixes we'd implement for €199, written out so you can do them yourself. Want it hands-off? Step up a tier.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for fransottenstadion.nl — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑
Done-for-you — 48h€199

We implement the highest-impact fixes for fransottenstadion.nl — metadata, schema, CTA, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199
Ongoing monitor€499/mo

Weekly re-checks of fransottenstadion.nl + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

Evidence Snapshot

Every signal below was read from your live site — nothing is estimated. We checked 5 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

TitleFrans Otten Stadion Amsterdam | Sport-en ontmoetingscomplex
Meta description137 chars
H1 heading Found 4/5
Structured data Found

Crawl & AI files

robots.txt Found
sitemap.xml Found
llms.txt (AI) Missing
Response time5475ms

Pages we checked

/
Frans Otten Stadion Amsterdam | Sport-en ontmoetingscomplex
Read
/contact
Contact | Frans Otten Stadion Amsterdam
Read
/padel
Padel | Frans Otten Stadion Amsterdam
Read
/tennis
Tennis | Frans Otten Stadion Amsterdam
Read
/squash
Squash | Frans Otten Stadion Amsterdam
Read

Vragen over de bevindingen? Reply to the email, or reach us directly — we answer same day.

Email

Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites
SEO — rank in Google for what your buyers actually search
AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)
Ongoing monitoring & growth — we keep it improving
Work with Tsoden →or email support@tsoden.ai

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Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

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This audit is from 1 Aug 2026 — we re-run it fresh when you order fransottenstadion.nl · Grade C · 69/100
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