Tsoden
Public audit for graylegal.co.uk

What we found

gray legal is 1 fix away from more new clients.

Most of your page does its job. What is missing: Search engines can’t tell what you sell. That is a text change, not a redesign.

Read from 5 live pages · metadata, crawlability, trust, CTA, schema, sitemap, robots

Questions about this audit? Reply to the email or write to us — a human answers same day.

1 fixable leak

The prioritized plan to fix the leak above and win more new clients is below — free, nothing to unlock.

Walk me through the 1 fix - free See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked55 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time166msUnder the 2.5s target
Checks verified12/131 need fixing

Diagnostics

What we checked, and what we found

40 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against gray legal's live site.

34 pass 1 warn 5 fail

Of the 40 checks we ran on your page

Anything we couldn’t read is its own segment — a page that blocks our reader is our limitation, not a mark against you, and it never lowers your score.

Fine as-is — 34Needs fixing — 5Couldn’t read — 1
See the numbers
StateCountShare
On your page3485%
Missing513%
Couldn’t read13%

Where your page is strong, and where it isn’t

Each area is scored 0–100 against what a customer needs to find before they act.

strong (75+)close (50–74)needs work (under 50)
Can they take the next step 100
Reasons to believe you 85
Can people find you 92
Can AI assistants read it 56
Speed on a phone 78
A safe, trusted connection 92
See the numbers
Part of your pageScoreHow that reads
Can they take the next step100/100strong
Reasons to believe you85/100strong
Can people find you92/100strong
Can AI assistants read it56/100close
Speed on a phone78/100strong
A safe, trusted connection92/100strong

Priorities

Fix these first

Ranked by revenue impact. Each one is something clients — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

01

Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

What we read on your page

What a customer finds — and doesn’t

6 of the 8 things we could check are already on your page. Your page already has 6 of the 8 things a customer looks for. You don't need a redesign — just the few that are missing.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more new clients — in priority order.

Scope: an automated scan of the 5 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Already on your page

  • A headline that says what you do — found: “Legal Services for SMEs: Scale with Confidence. Grow with Clarity.”
  • An obvious button that starts the thing — found: “Get started now”
  • Reviews or proof from real customers — we found “Reviews”, which points at it, but no actual review or rating on the page we read
  • A concrete number, not an adjective — we found “1X”, which points at it, but no actual number on the page we read
  • A price, or at least a from-figure — found: “£595” (on /services)
  • An easy way to get in touch — found: “Contact Us”

What to add, in order of impact

  • Something that removes the risk of trying you — Lower perceived risk: free trial, money-back guarantee, no credit card, or cancel-anytime.
  • Answers to the questions people ask before buying — Answer the top 3-5 buyer objections in an FAQ to remove hesitation before the CTA.

Deliverable

The full write-up

The full work-up for gray legal — every fix, with copy and code ready to paste.

Complete fix plan (every issue, step by step)

1. Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

  1. Add JSON-LD using the schema snippet below, edited with your real details.
  2. Validate it in Google's Rich Results Test before publishing.
  3. Keep it in sync with the on-page facts (name, address, phone, offers).

Done-for-you assets — copy & paste

SEO title
Where to paste: Replace the <title> tag inside your page <head>.
Tailored Legal Solutions for Start-ups & SMEs
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Get expert legal support tailored for start-ups and SMEs. Partner with us for clarity and confidence in your business journey.
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Tailored Legal Solutions for Start-ups & SMEs

— or one of these —
- Empower Your Business with Expert Legal Guidance
- Navigate Growth with Confidence and Clarity
Primary CTA button
Where to paste: Use as the main button on the first screen; repeat it after your proof/services section.
Get Started Today
JSON-LD structured data (LocalBusiness)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "gray legal",
  "url": "https://graylegal.co.uk/",
  "description": "Gray Legal provides expert legal services designed for start-ups and SMEs to ensure compliant and sustainable growth.",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Fractional General Counsel Services"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Contract Drafting and Review"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Intellectual Property Protection"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Corporate Governance Advice"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Compliance and Regulatory Support"
      }
    }
  ]
}
</script>

Page-by-page findings

PageWhat to fix
/2 H1s (should be 1)
/serviceslooks healthy
/how-we-worklooks healthy
/meet-the-teamlooks healthy
/how-we-add-valuelooks healthy
Walk me through the 1 fix - free

No charge and no pitch - a human reads your site and answers, usually the same day.

Rather we implement it for you? Done-for-you fix — €199

Action order

48-Hour Fix Plan

  • Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

Why it matters

The fastest clients do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to request a consultation. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more new clients

You've seen the leaks, and the full plan above is yours free — every fix written out. The only thing we charge for is doing the work instead of you.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for gray legal — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑
Done-for-you — 48h€199

We implement the highest-impact fixes for gray legal — metadata, schema, CTA, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199
Ongoing monitor€499/mo

Weekly re-checks of gray legal + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

The exact wording we found

Every signal below was read from your live site — nothing is estimated. We checked 5 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

TitleExpert Legal Services for Start-ups & SMEs
Meta description159 chars
H1 heading Found 5/5
Structured data Missing

Crawl & AI files

robots.txt Found
sitemap.xml Found
llms.txt (AI) Found
Response time166ms

Pages we checked

/
Expert Legal Services for Start-ups & SMEs
Read
/services
Services
Read
/how-we-work
How we work | Gray Legal
Read
/meet-the-team
Meet the Team | Gray Legal
Read
/how-we-add-value
How we add value | Gray Legal
Read

Questions about anything in here? Reply to the email, or reach us directly — we answer the same day.

CalendlyEmail

Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites
SEO — rank in Google for what your buyers actually search
AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)
Ongoing monitoring & growth — we keep it improving
Work with Tsoden →or email support@tsoden.ai

Curious how a competitor scores?

Run the same free check on any site — the same buying signals, the same evidence quoted from the page itself. About a minute, no email needed to see the result.

Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

Full disclaimer · Terms · Privacy

This audit is from 9 Sept 2026 — we re-run it fresh before we touch anything gray legal · Grade A · 89/100
Done-for-you — €199 Walk me through the 1 fix - free