What we found

Hey Dental is 6 fixes away from more booked appointments.

6 things a visitor needs are missing. The ones costing you the most: Search engines can’t tell what you sell, no easy way to get in touch and Nothing on the page proves you’re a real business, plus 3 more below.

Read from 5 live pages · metadata, crawlability, trust, CTA, schema, sitemap, robots

Questions about this audit? Reply to the email or write to us — a human answers same day.

6 fixable leaks

The prioritized plan to fix all 6 leaks above and win more booked appointments is below — free, nothing to unlock.

Walk me through the 6 fixes - free See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked55 read in full

How we read itRead as crawlers doSame view buyers & bots get

Response time1435msUnder the 2.5s target

Checks verified6/137 need fixing

Diagnostics

What we checked, and what we found

40 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against Hey Dental's live site.

19 pass 6 warn 15 fail

Of the 40 checks we ran on your page

Anything we couldn’t read is its own segment — a page that blocks our reader is our limitation, not a mark against you, and it never lowers your score.

Fine as-is — 19Needs fixing — 15Couldn’t read — 6

See the numbers

State	Count	Share
On your page	19	48%
Missing	15	38%
Couldn’t read	6	15%

Where your page is strong, and where it isn’t

Each area is scored 0–100 against what a customer needs to find before they act.

strong (75+)close (50–74)needs work (under 50)

Can they take the next step 57

Reasons to believe you 38

Can people find you 81

Can AI assistants read it 0

Speed on a phone 33

A safe, trusted connection 69

See the numbers

Part of your page	Score	How that reads
Can they take the next step	57/100	close
Reasons to believe you	38/100	needs work
Can people find you	81/100	strong
Can AI assistants read it	0/100	needs work
Speed on a phone	33/100	needs work
A safe, trusted connection	69/100	close

Conversion

3/5 pass · 57/100

Clear value proposition

found: “Jouw Glimlach, Onze Prioriteit”

Pass

Primary call-to-action

found: “Afspraak Boeken”

Pass

Easy contact / booking

not found

Issue

Visible pricing signal

found: “Plan”

Pass

A clear way to start a conversation

not found

Issue

Trust

2/6 pass · 38/100

Social proof

found: “4.9/5”

Pass

Risk reversal

not found

Issue

Legal / privacy pages

not found at /privacy /terms

Warning

Analytics installed

none detected

Issue

Proof of work: cases, portfolio or client stories

not found

Issue

Who's behind the company

found: “ons team”

Pass

Security & compliance signals

not found

Issue

Findability

9/12 pass · 81/100

Page title

49 chars

Pass

Meta description

108 chars

Pass

Single H1 heading

present (5/5 pages)

Pass

Heading structure (H1–H3)

H1:1 H2:4 H3:12

Pass

Canonical tag

missing

Issue

Indexable by search

indexable

Pass

Mobile viewport

set

Pass

Language declared

Pass

Image alt text

0/13 missing alt

Pass

Content depth

500 words

Pass

XML sitemap

missing

Issue

robots.txt

missing

Issue

AI & Answer Engines

0/5 pass · 0/100

Structured data (Schema.org)

none

Issue

FAQ / Q&A schema

missing

Issue

Open Graph (social preview)

missing

Issue

Twitter / X card

missing

Issue

llms.txt (AI summary)

missing

Issue

Performance

2/3 pass · 33/100

Server response time

1,435 ms

Warning

HTML page weight

150.5 KB

Warning

Compression (gzip/brotli)

enabled

Pass

Render-blocking scripts

1 blocking / 21 scripts

Issue

Browser caching

cache-control set

Pass

Security

3/3 pass · 69/100

HTTPS / SSL

enabled

Pass

HSTS

enabled

Pass

Content-Security-Policy

missing

Warning

X-Content-Type-Options

missing

Warning

Clickjacking protection

missing

Warning

No mixed content

clean

Pass

Priorities

Fix these first

Ranked by revenue impact. Each one is something patients — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

No easy way to get in touch

Make it easy to book an appointment from the homepage — a visible form, booking link, or tap-to-call number.

Nothing on the page proves you’re a real business

Add the trust signals patients look for — reviews, real cases or testimonials, credentials, and a privacy page.

Shared links look broken

Add Open Graph tags so shared links render with a clear title and value proposition.

Search engines have no map of your site

Publish /sitemap.xml and submit it to search engines.

No robots.txt telling crawlers what to do

Publish /robots.txt with a sitemap reference and no accidental blocking.

What we read on your page

What a customer finds — and doesn’t

6 of the 8 things we could check are already on your page. Your page already has 6 of the 8 things a customer looks for. You don't need a redesign — just the few that are missing.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more booked appointments — in priority order.

Scope: an automated scan of the 5 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Already on your page

A headline that says what you do — found: “Jouw Glimlach, Onze Prioriteit”
An obvious button that starts the thing — found: “Afspraak Boeken”
Reviews or proof from real customers — found: “4.9/5”
A concrete number, not an adjective — found: “500+”
A price, or at least a from-figure — we found “Plan”, which points at it, but no actual figure on the page we read
Answers to the questions people ask before buying — we found “FAQ”, which points at it, but no actual list of answers on the page we read

What to add, in order of impact

Something that removes the risk of trying you — Lower perceived risk: free trial, money-back guarantee, no credit card, or cancel-anytime.
An easy way to get in touch — Give an easy capture path: short form, booking link, or contact route from the first screen.

Deliverable

The full write-up

The full work-up for Hey Dental — every fix, with copy and code ready to paste.

Step-by-step plan for all 6 issues we found
Ready-to-paste meta description, H1 and CTA written for your business
JSON-LD schema generated for your site (copy-paste)
Page-by-page breakdown of all 5 pages we checked
Prioritised 48-hour action order — what to do first for the biggest gain

Complete fix plan (every issue, step by step)

1. Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

Add JSON-LD using the schema snippet below, edited with your real details.
Validate it in Google's Rich Results Test before publishing.
Keep it in sync with the on-page facts (name, address, phone, offers).

2. No easy way to get in touch

Make it easy to book an appointment from the homepage — a visible form, booking link, or tap-to-call number.

Add a visible booking link, short form, or tap-to-call number on the first screen.
Keep the form to 3 fields max; every extra field drops completion.
Confirm submissions with a clear success state, not a silent reload.

3. Nothing on the page proves you’re a real business

Add the trust signals patients look for — reviews, real cases or testimonials, credentials, and a privacy page.

Add 2–3 real testimonials or case results with names/logos near the CTA.
Link a privacy policy and terms page in the footer.
Show any credentials, guarantees, security or compliance badges you hold.

4. Shared links look broken

Add Open Graph tags so shared links render with a clear title and value proposition.

Add og:title, og:description, og:image and og:url to <head>.
Use a 1200×630 share image with the value proposition baked in.
Test the preview with the Facebook/LinkedIn debuggers.

5. Search engines have no map of your site

Publish /sitemap.xml and submit it to search engines.

Publish /sitemap.xml listing every indexable URL with <lastmod>.
Reference it from robots.txt and submit it in Google Search Console.
Regenerate it automatically whenever pages change.

6. No robots.txt telling crawlers what to do

Publish /robots.txt with a sitemap reference and no accidental blocking.

Publish /robots.txt that allows crawling and points to your sitemap.
Double-check you are not accidentally Disallow-ing the whole site.
Remove any leftover 'Disallow: /' from staging.

Done-for-you assets — copy & paste

SEO title

Where to paste: Replace the <title> tag inside your page <head>.

Hey Dental - Tandarts & Mondhygiënist in Leiden

Meta description

Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).

Professionele tandzorg in Leiden. Ervaren tandartsen en mondhygiënisten voor een stralende glimlach. Maak vandaag nog een afspraak!

H1 — main page heading

Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).

Tandheelkundige Zorg Voor Jouw Stralende Glimlach

— or one of these —
- Jouw Glimlach, Onze Passie
- Deskundige Tandzorg Voor Iedereen

Primary CTA button

Where to paste: Use as the main button on the first screen; repeat it after your proof/services section.

Maak Een Afspraak

JSON-LD structured data (LocalBusiness)

Where to paste: Paste this entire block right before </head> (or before </body>).

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Hey Dental",
  "url": "https://heydental.nl/",
  "description": "Hey Dental biedt professionele tandheelkundige zorg in Leiden met een focus op persoonlijke aandacht en moderne technologie.",
  "telephone": "071-5690717",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Tandheelkundige Controles"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Mondhygiëne Behandelingen"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Esthetische Tandheelkunde"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Implantaten en Protheses"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Spoed Tandartsdiensten"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Preventieve Tandzorg"
      }
    }
  ]
}
</script>

robots.txt

Where to paste: Create a plain text file at heydental.nl/robots.txt with this content.

User-agent: *
Allow: /
Sitemap: https://heydental.nl/sitemap.xml

Page-by-page findings

Page	What to fix
/	looks healthy
/contact	looks healthy
/faq	looks healthy
/get-to-know	looks healthy
/treatments	looks healthy

Walk me through the 6 fixes - free

No charge and no pitch - a human reads your site and answers, usually the same day.

Rather we implement it for you? Done-for-you fix — €199

Action order

48-Hour Fix Plan

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.
Make it easy to book an appointment from the homepage — a visible form, booking link, or tap-to-call number.
Add the trust signals patients look for — reviews, real cases or testimonials, credentials, and a privacy page.
Add Open Graph tags so shared links render with a clear title and value proposition.
Publish /sitemap.xml and submit it to search engines.

Why it matters

The fastest patients do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to book an appointment. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more booked appointments

You've seen the leaks, and the full plan above is yours free — every fix written out. The only thing we charge for is doing the work instead of you.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for Hey Dental — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑

Done-for-you — 48h€199

We implement the highest-impact fixes for Hey Dental — metadata, schema, CTA, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199

Ongoing monitor€499/mo

Weekly re-checks of Hey Dental + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

The exact wording we found

Every signal below was read from your live site — nothing is estimated. We checked 5 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

TitleHey Dental - Dental Hygienist & Dentist in Leiden

Meta description108 chars

H1 heading Found 5/5

Structured data Missing

Crawl & AI files

robots.txt Missing

sitemap.xml Missing

llms.txt (AI) Missing

Response time1435ms