Tsoden
Public audit for houghorthodontics.com

What we found

Hough Orthodontics is 1 fix away from more booked appointments.

Most of your page does its job. What is missing: no price anywhere on the page. That is a text change, not a redesign.

Read from 5 live pages · metadata, crawlability, trust, CTA, schema, sitemap, robots

Questions about this audit? Reply to the email or write to us — a human answers same day.

1 fixable leak

The complete, prioritized plan to fix the leak above and win more booked appointments — written for Hough Orthodontics, delivered instantly.

Book a free 30-min call See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked55 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time1660msUnder the 2.5s target
Checks verified11/132 need fixing

Diagnostics

What we checked, and what we found

36 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against Hough Orthodontics's live site.

24 pass 6 warn 6 fail

Of the 36 checks we ran on your page

Anything we couldn’t read is its own segment — a page that blocks our reader is our limitation, not a mark against you, and it never lowers your score.

Fine as-is — 24Needs fixing — 6Couldn’t read — 6
See the numbers
StateCountShare
On your page2467%
Missing617%
Couldn’t read617%

Where your page is strong, and where it isn’t

Each area is scored 0–100 against what a customer needs to find before they act.

strong (75+)close (50–74)needs work (under 50)
Can they take the next step 82
Reasons to believe you 71
Can people find you 73
Can AI assistants read it 67
Speed on a phone 33
A safe, trusted connection 69
See the numbers
Part of your pageScoreHow that reads
Can they take the next step82/100strong
Reasons to believe you71/100close
Can people find you73/100close
Can AI assistants read it67/100close
Speed on a phone33/100needs work
A safe, trusted connection69/100close

Priorities

Fix these first

Ranked by revenue impact. Each one is something patients — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

01

No price anywhere on the page

Show pricing or a "from…" anchor so patients can self-qualify before they reach out.

What we read on your page

What a customer finds — and doesn’t

5 of the 8 things we could check are already on your page. Your page has 5 of the 8 things a customer looks for. Adding the rest is the quickest way to get more out of the visitors you already have.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more booked appointments — in priority order.

Scope: an automated scan of the 5 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Already on your page

  • A headline that says what you do — found: “Hough Orthodontics”
  • An obvious button that starts the thing — found: “schedule”
  • Reviews or proof from real customers — we found “Testimonials”, which points at it, but no actual review or rating on the page we read
  • A concrete number, not an adjective — we found “2017 M”, which points at it, but no actual number on the page we read (on /orthodontics)
  • An easy way to get in touch — found: “Contact Us”

What to add, in order of impact

  • Something that removes the risk of trying you — Lower perceived risk: free trial, money-back guarantee, no credit card, or cancel-anytime.
  • A price, or at least a from-figure — Show pricing or a 'starting at' anchor so buyers can self-qualify without emailing.
  • Answers to the questions people ask before buying — Answer the top 3-5 buyer objections in an FAQ to remove hesitation before the CTA.

Deliverable

The full write-up is ready

We've already done the full work-up for Hough Orthodontics — every fix written out, with copy and code ready to paste. Here's what's inside:

Complete fix plan (every issue, step by step)

1. No price anywhere on the page

Show pricing or a "from…" anchor so patients can self-qualify before they reach out.

  1. Show pricing, packages, or a 'from …' anchor so buyers can self-qualify.
  2. If pricing is bespoke, give a starting price or a typical range.
  3. Pair each price with what's included so it reads as value, not cost.

Done-for-you assets — copy & paste

SEO title
Where to paste: Replace the <title> tag inside your page <head>.
Transform Your Smile at Hough Orthodontics
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Experience top-notch orthodontic care at Hough Orthodontics. Achieve your dream smile today!
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Exceptional Orthodontic Care for All Ages

— or one of these —
- Crafting Beautiful Smiles with Care
- Your Path to a Radiant Smile Starts Here
Primary CTA button
Where to paste: Use as the main button on the first screen; repeat it after your proof/services section.
Schedule Your Visit
JSON-LD structured data (LocalBusiness)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Hough Orthodontics",
  "url": "https://houghorthodontics.com/",
  "description": "Hough Orthodontics provides personalized orthodontic treatments for patients of all ages, ensuring high-quality care and advanced technology.",
  "telephone": "636) 391-1959",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Traditional Braces"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Clear Aligners"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Retainers"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "TMJ/TMD Treatment"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Comprehensive Orthodontic Evaluations"
      }
    }
  ]
}
</script>

Page-by-page findings

PageWhat to fix
/5 H1s (should be 1)
/orthodontics2 H1s (should be 1)
/contact-us5 H1s (should be 1)
/braceslooks healthy
/retainers2 H1s (should be 1)

Action order

48-Hour Fix Plan

  • Show pricing or a "from…" anchor so patients can self-qualify before they reach out.

Why it matters

The fastest patients do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to book an appointment. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more booked appointments

You've seen the leaks. Most owners start with the €49 full report — the same fixes we'd implement for €199, written out so you can do them yourself. Want it hands-off? Step up a tier.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for Hough Orthodontics — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑
Done-for-you — 48h€199

We implement the highest-impact fixes for Hough Orthodontics — metadata, schema, CTA, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199
Ongoing monitor€499/mo

Weekly re-checks of Hough Orthodontics + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

The exact wording we found

Every signal below was read from your live site — nothing is estimated. We checked 5 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

TitleHome - Hough Orthodontics
Meta description168 chars
H1 heading Found 5/5
Structured data Found

Crawl & AI files

robots.txt Found
sitemap.xml Found
llms.txt (AI) Missing
Response time1660ms

Pages we checked

/
Home - Hough Orthodontics
Read
/orthodontics
Orthodontics - Hough Orthodontics
Read
/contact-us
Contact Us - Hough Orthodontics
Read
/braces
Traditional Braces - Hough Orthodontics
Read
/retainers
Retainers - Hough Orthodontics
Read

Questions about anything in here? Reply to the email, or reach us directly — we answer the same day.

Email

Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites
SEO — rank in Google for what your buyers actually search
AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)
Ongoing monitoring & growth — we keep it improving
Work with Tsoden →or email support@tsoden.ai

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Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

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This audit is from 20 Aug 2026 — we re-run it fresh when you order Hough Orthodontics · Grade B · 78/100
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