Tsoden
Public audit for itwasneveryou.app

What we found

It Was Never You is 5 fixes away from more trial signups.

5 things a visitor needs are missing. The ones costing you the most: Search engines can’t tell what you sell, no easy way to get in touch and AI assistants have nothing to read, plus 2 more below.

Read from 3 live pages · metadata, crawlability, trust, CTA, schema, sitemap, robots, llms.txt

Questions about this audit? Reply to the email or write to us — a human answers same day.

5 fixable leaks

The prioritized plan to fix all 5 leaks above and win more trial signups is below — free, nothing to unlock.

Walk me through the 5 fixes - free See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked33 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time219msUnder the 2.5s target
Checks verified8/135 need fixing

Diagnostics

What we checked, and what we found

40 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against It Was Never You's live site.

23 pass 4 warn 13 fail

Of the 40 checks we ran on your page

Anything we couldn’t read is its own segment — a page that blocks our reader is our limitation, not a mark against you, and it never lowers your score.

Fine as-is — 23Needs fixing — 13Couldn’t read — 4
See the numbers
StateCountShare
On your page2357%
Missing1333%
Couldn’t read410%

Where your page is strong, and where it isn’t

Each area is scored 0–100 against what a customer needs to find before they act.

strong (75+)close (50–74)needs work (under 50)
Can they take the next step 57
Reasons to believe you 46
Can people find you 65
Can AI assistants read it 33
Speed on a phone 89
A safe, trusted connection 69
See the numbers
Part of your pageScoreHow that reads
Can they take the next step57/100close
Reasons to believe you46/100needs work
Can people find you65/100close
Can AI assistants read it33/100needs work
Speed on a phone89/100strong
A safe, trusted connection69/100close

Priorities

Fix these first

Ranked by revenue impact. Each one is something users — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

01

Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

02

No easy way to get in touch

Simplify the user journey to easily access support or additional information.

03

AI assistants have nothing to read

Publish /llms.txt with a concise machine-readable product summary, audience, pricing, and docs links.

04

Search engines have no map of your site

Publish /sitemap.xml and submit it to search engines.

05

No robots.txt telling crawlers what to do

Publish /robots.txt with a sitemap reference and no accidental blocking.

What we read on your page

What a customer finds — and doesn’t

6 of the 8 things we could check are already on your page. Your page already has 6 of the 8 things a customer looks for. You don't need a redesign — just the few that are missing.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more trial signups — in priority order.

Scope: an automated scan of the 3 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Already on your page

  • A headline that says what you do — found: “Re-write their wrongs”
  • An obvious button that starts the thing — found: “ Download on the App Store”
  • Reviews or proof from real customers — we found “rated”, which points at it, but no actual review or rating on the page we read (on /privacy.html)
  • A concrete number, not an adjective — we found “72 hours”, which points at it, but no actual number on the page we read
  • A price, or at least a from-figure — found: “$2.99”
  • Answers to the questions people ask before buying — we found “FAQ”, which points at it, but no actual list of answers on the page we read

What to add, in order of impact

  • Something that removes the risk of trying you — Lower perceived risk: free trial, money-back guarantee, no credit card, or cancel-anytime.
  • An easy way to get in touch — Give an easy capture path: short form, booking link, or contact route from the first screen.

Deliverable

The full write-up

The full work-up for It Was Never You — every fix, with copy and code ready to paste.

Complete fix plan (every issue, step by step)

1. Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

  1. Add JSON-LD using the schema snippet below, edited with your real details.
  2. Validate it in Google's Rich Results Test before publishing.
  3. Keep it in sync with the on-page facts (name, address, phone, offers).

2. No easy way to get in touch

Simplify the user journey to easily access support or additional information.

  1. Add a visible booking link, short form, or tap-to-call number on the first screen.
  2. Keep the form to 3 fields max; every extra field drops completion.
  3. Confirm submissions with a clear success state, not a silent reload.

3. AI assistants have nothing to read

Publish /llms.txt with a concise machine-readable product summary, audience, pricing, and docs links.

  1. Publish /llms.txt with a plain-text product summary, audience, pricing and key links.
  2. Keep it concise — answer engines reward clear, factual structure.
  3. Update it when your offer or pricing changes.

4. Search engines have no map of your site

Publish /sitemap.xml and submit it to search engines.

  1. Publish /sitemap.xml listing every indexable URL with <lastmod>.
  2. Reference it from robots.txt and submit it in Google Search Console.
  3. Regenerate it automatically whenever pages change.

5. No robots.txt telling crawlers what to do

Publish /robots.txt with a sitemap reference and no accidental blocking.

  1. Publish /robots.txt that allows crawling and points to your sitemap.
  2. Double-check you are not accidentally Disallow-ing the whole site.
  3. Remove any leftover 'Disallow: /' from staging.

Done-for-you assets — copy & paste

SEO title
Where to paste: Replace the <title> tag inside your page <head>.
It Was Never You — Re-write Your Story
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Re-write your story with It Was Never You. Replace your ex in your photos effortlessly. Download now and reclaim your timeline!
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Re-write <span class="accent">your story</span>

— or one of these —
- Transform Your Photo Timeline
- Edit Your Memories Effortlessly
Primary CTA button
Where to paste: Use as the main button on the first screen; repeat it after your proof/services section.
Get Started
JSON-LD structured data (Organization)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "It Was Never You",
  "url": "https://itwasneveryou.app/",
  "description": "It Was Never You allows users to seamlessly replace unwanted memories in their photo timelines.",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Photo timeline reCasts™"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Identity upgrade protocol"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Seamless photo replacement"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Privacy-focused editing"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "User-friendly interface"
      }
    }
  ]
}
</script>
robots.txt
Where to paste: Create a plain text file at itwasneveryou.app/robots.txt with this content.
User-agent: *
Allow: /
Sitemap: https://itwasneveryou.app/sitemap.xml
llms.txt (for AI answer engines)
Where to paste: Create a plain text file at itwasneveryou.app/llms.txt with this content.
# It Was Never You

> Re-write your story with It Was Never You. Replace your ex in your photos effortlessly. Download now and reclaim your timeline!

## Services
- Photo timeline reCasts™
- Identity upgrade protocol
- Seamless photo replacement
- Privacy-focused editing
- User-friendly interface

## Links
- https://itwasneveryou.app/

Page-by-page findings

PageWhat to fix
/looks healthy
/support.htmllooks healthy
/privacy.htmllooks healthy
Walk me through the 5 fixes - free

No charge and no pitch - a human reads your site and answers, usually the same day.

Rather we implement it for you? Done-for-you fix — €199

Action order

48-Hour Fix Plan

  • Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.
  • Simplify the user journey to easily access support or additional information.
  • Publish /llms.txt with a concise machine-readable product summary, audience, pricing, and docs links.
  • Publish /sitemap.xml and submit it to search engines.
  • Publish /robots.txt with a sitemap reference and no accidental blocking.

Why it matters

The fastest users do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to start a free trial. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more trial signups

You've seen the leaks, and the full plan above is yours free — every fix written out. The only thing we charge for is doing the work instead of you.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for It Was Never You — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑
Done-for-you — 48h€199

We implement the highest-impact fixes for It Was Never You — metadata, schema, CTA, llms.txt, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199
Ongoing monitor€499/mo

Weekly re-checks of It Was Never You + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

The exact wording we found

Every signal below was read from your live site — nothing is estimated. We checked 3 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

TitleIt Was Never You — Re-write their wrongs
Meta description170 chars
H1 heading Found 3/3
Structured data Missing

Crawl & AI files

robots.txt Missing
sitemap.xml Missing
llms.txt (AI) Missing
Response time219ms

Pages we checked

/
It Was Never You — Re-write their wrongs
Read
/support.html
Support — It Was Never You
Read
/privacy.html
Privacy Policy — It Was Never You
Read

Questions about anything in here? Reply to the email, or reach us directly — we answer the same day.

CalendlyEmail

Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites
SEO — rank in Google for what your buyers actually search
AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)
Ongoing monitoring & growth — we keep it improving
Work with Tsoden →or email support@tsoden.ai

Curious how a competitor scores?

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Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

Full disclaimer · Terms · Privacy

This audit is from 18 Sept 2026 — we re-run it fresh before we touch anything It Was Never You · Grade C · 63/100
Done-for-you — €199 Walk me through the 5 fixes - free