01
Direct conversion CTA
Add a prominent call-to-action for downloading the game directly on the homepage.
Fast revenue-leak triage
jawnston.com is 8 fixes away from more game downloads.
The site is likely invisible or ambiguous to buyers and AI/search systems. The fastest wins are clearer offer framing, schema, CTA, pricing, and trust signals.
Read from 1 live page · metadata, crawlability, trust, CTA, schema, sitemap, robots, llms.txt
Questions about this audit? Reply to the email or write to us — a human answers same day.
8 fixable leaks1/8 selling signals live2/13 checks passed
The complete, prioritized plan to fix all 8 leaks above and win more game downloads — written for jawnston.com, delivered instantly.
What buyers and AI/search engines see right now
Pages checked21 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time18819msWell over the 2.5s target
Checks verified2/1311 need fixing
Diagnostics
Full technical analysis
36 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against jawnston.com's live site.
11 pass
8 warn
17 fail
Findability
4/10 pass · 27/100Page title
8 chars
Warning
Meta description
44 chars
Warning
Single H1 heading
no H1 found
Issue
Heading structure (H1–H3)
H1:0 H2:2 H3:1
Issue
Canonical tag
missing
Issue
Indexable by search
noindex — blocked from search!
Issue
Mobile viewport
set
Pass
Language declared
en
Pass
Image alt text
no images
Pass
Content depth
198 words
Issue
XML sitemap
missing
Issue
robots.txt
found
Pass
AI & Answer Engines
2/5 pass · 33/100Structured data (Schema.org)
none
Issue
FAQ / Q&A schema
missing
Issue
Open Graph (social preview)
4/4 tags
Pass
Twitter / X card
present
Pass
llms.txt (AI summary)
missing
Issue
Performance
3/4 pass · 56/100Server response time
18,819 ms
Issue
HTML page weight
17.9 KB
Pass
Compression (gzip/brotli)
enabled
Pass
Render-blocking scripts
0 blocking / 2 scripts
Pass
Browser caching
no cache-control
Warning
Security
2/2 pass · 54/100HTTPS / SSL
enabled
Pass
HSTS
missing
Warning
Content-Security-Policy
missing
Warning
X-Content-Type-Options
missing
Warning
Clickjacking protection
missing
Warning
No mixed content
clean
Pass
Conversion
0/4 pass · 0/100Clear value proposition
not found
Issue
Primary call-to-action
not found
Issue
Easy contact / booking
not found
Issue
Visible pricing signal
not found
Issue
Trust
0/3 pass · 0/100Social proof
not found
Issue
Risk reversal
not found
Issue
Legal / privacy pages
not found at /privacy /terms
Warning
Analytics installed
none detected
Issue
Priorities
Top Leaks To Fix First
Ranked by revenue impact. Each one is something players — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.
02
Structured data
Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.
03
Pricing or buying signal
Clarify that the game is free to play and highlight any premium features if applicable.
04
Contact or booking path
Include a clear path for players to report issues or provide feedback.
05
AI-readable llms.txt
Publish /llms.txt with a concise machine-readable product summary, audience, pricing, and docs links.
06
Trust/legal signals
Add the trust signals players look for — reviews, real cases or testimonials, credentials, and a privacy page.
07
Clear page title
Make the page title more descriptive to highlight the game's unique features.
08
Meta description
Revise the meta description to better capture the excitement and gameplay experience.
Conversion evidence
How The Page Sells
1 of 8 of the buying-decision signals we could verify are on your site today. Only 1 of 8 buying-decision elements were detected. Visitors likely leave without enough reason to act, so adding these is the highest-leverage revenue work.
Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more game downloads — in priority order.
Scope: an automated scan of the 1 page we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.
Selling well (detected, with proof)
- Specific, quantified result — found: “3, m”
Highest-impact additions to sell more
- Clear value proposition (headline) — Lead with one headline that names the customer and the outcome they get, not a slogan.
- Action-oriented primary CTA — Place one clear action button above the fold (e.g. Start free, Book a demo).
- Social proof (testimonial / customers / rating) — Add a testimonial, customer logo, star rating, or an 'N customers' proof point near the top.
- Risk reversal (trial / guarantee / no card) — Lower perceived risk: free trial, money-back guarantee, no credit card, or cancel-anytime.
- Visible pricing / 'starting at' anchor — Show pricing or a 'starting at' anchor so buyers can self-qualify without emailing.
- Easy lead-capture path — Give an easy capture path: short form, booking link, or contact route from the first screen.
- Objection handling (FAQ) — Answer the top 3-5 buyer objections in an FAQ to remove hesitation before the CTA.
Deliverable
Your complete fix pack is ready
We've already done the full work-up for jawnston.com — every fix written out, with copy and code ready to paste. Here's what's inside:
- Step-by-step fix plan for all 11 issues we found
- Ready-to-paste meta description, H1 and CTA written for your business
- JSON-LD schema generated for your site (copy-paste)
- Page-by-page breakdown of all 2 pages we checked
- Prioritised 48-hour action order — what to do first for the biggest gain
- llms.txt + robots.txt starter files for AI/search visibility
Complete fix plan (every issue, step by step)
1. Direct conversion CTA
Add a prominent call-to-action for downloading the game directly on the homepage.
- Place one primary button above the fold with action text (e.g. the suggested CTA below).
- Repeat the same CTA after the proof section and in the footer.
- Make the button visually dominant — one accent colour used only for the primary action.
2. Structured data
Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.
- Add JSON-LD using the schema snippet below, edited with your real details.
- Validate it in Google's Rich Results Test before publishing.
- Keep it in sync with the on-page facts (name, address, phone, offers).
3. Pricing or buying signal
Clarify that the game is free to play and highlight any premium features if applicable.
- Show pricing, packages, or a 'from …' anchor so buyers can self-qualify.
- If pricing is bespoke, give a starting price or a typical range.
- Pair each price with what's included so it reads as value, not cost.
4. Contact or booking path
Include a clear path for players to report issues or provide feedback.
- Add a visible booking link, short form, or tap-to-call number on the first screen.
- Keep the form to 3 fields max; every extra field drops completion.
- Confirm submissions with a clear success state, not a silent reload.
5. AI-readable llms.txt
Publish /llms.txt with a concise machine-readable product summary, audience, pricing, and docs links.
- Publish /llms.txt with a plain-text product summary, audience, pricing and key links.
- Keep it concise — answer engines reward clear, factual structure.
- Update it when your offer or pricing changes.
6. Trust/legal signals
Add the trust signals players look for — reviews, real cases or testimonials, credentials, and a privacy page.
- Add 2–3 real testimonials or case results with names/logos near the CTA.
- Link a privacy policy and terms page in the footer.
- Show any credentials, guarantees, security or compliance badges you hold.
7. Clear page title
Make the page title more descriptive to highlight the game's unique features.
- Write a 50–60 character <title> in the format: Primary outcome for [audience] — [Brand].
- Put the most-searched term first; keep the brand at the end.
- Make every important page's title unique — never reuse the homepage title.
8. Meta description
Revise the meta description to better capture the excitement and gameplay experience.
- Write a 140–155 character description that states the offer and the next step.
- Lead with the benefit, end with a soft call to action.
- Include the term a buyer would search so the snippet matches their query.
Done-for-you assets — copy & paste
SEO title
Where to paste: Replace the <title> tag inside your page <head>.
Jawnston - Free Turn-Based RPG
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Play Jawnston, a free turn-based RPG in your browser or download for a smoother experience.
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Experience Jawnston: A Free Turn-Based RPG Adventure — or one of these — - Join the Jawnston RPG Adventure Today - Dive into Jawnston: Your Free RPG Journey Awaits
Primary CTA button
Where to paste: Use as the main button above the fold; repeat it after your proof/services section.
Play Now
JSON-LD structured data (Organization)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "jawnston.com",
"url": "https://jawnston.com/",
"description": "Jawnston is a turn-based RPG available to play for free in your browser or as a downloadable version for enhanced performance.",
"makesOffer": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Play for free in your browser"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Downloadable versions for Windows, Mac, Linux, and Android"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Private alpha access for testing"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Optimized performance with unlocked FPS"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "APK available for Android devices"
}
}
]
}
</script>llms.txt (for AI answer engines)
Where to paste: Create a plain text file at jawnston.com/llms.txt with this content.
# jawnston.com > Play Jawnston, a free turn-based RPG in your browser or download for a smoother experience. ## Services - Play for free in your browser - Downloadable versions for Windows, Mac, Linux, and Android - Private alpha access for testing - Optimized performance with unlocked FPS - APK available for Android devices ## Links - https://jawnston.com/
Page-by-page findings
| Page | What to fix |
|---|---|
| / | no H1 heading |
| /downloads/j7k4q-alpha/jawnston-android.apk | blocked / unreadable |
Action order
48-Hour Fix Plan
- Add a prominent call-to-action for downloading the game directly on the homepage.
- Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.
- Clarify that the game is free to play and highlight any premium features if applicable.
- Include a clear path for players to report issues or provide feedback.
- Publish /llms.txt with a concise machine-readable product summary, audience, pricing, and docs links.
Why it matters
The fastest players do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to download the game. Missing signals make the offer harder to understand and easier to ignore.
Packages
Turn this into more game downloads
You've seen the leaks. Most owners start with the €49 full report — the same fixes we'd implement for €199, written out so you can do them yourself. Want it hands-off? Step up a tier.
Do it yourselfFree
The complete evidence report and the prioritized, step-by-step plan for jawnston.com — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.
Read the full plan ↑Done-for-you — 48h€199
We implement the highest-impact fixes for jawnston.com — metadata, schema, CTA, llms.txt, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.
Have us do it — €199Ongoing monitor€499/mo
Weekly re-checks of jawnston.com + drift alerts so the fixes compound and never silently slip back.
Start monitoringNot sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.
Verification
Evidence Snapshot
Every signal below was read from your live site — nothing is estimated. We checked 2 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.
What we read
TitleJawnston
Meta description44 chars
H1 heading Missing
Structured data Missing
Crawl & AI files
robots.txt Found
sitemap.xml Missing
llms.txt (AI) Missing
Response time18819ms
Pages we checked
/
Jawnston
/downloads/j7k4q-alpha/jawnston-android.apk
/downloads/j7k4q-alpha/jawnston-android.apk
Vragen over de bevindingen? Reply to the email, or reach us directly — we answer same day.
Who we are
Tsoden — a full-service web studio
We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.
| Web development & redesign — fast, conversion-first sites | |
| SEO — rank in Google for what your buyers actually search | |
| AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini) | |
| Ongoing monitoring & growth — we keep it improving |
Curious how a competitor scores?
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Disclaimer
This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.