Tsoden
Public audit for kartoteka.news

What we found

Портал «Картотека» is 5 fixes away from more returning readers and newsletter signups.

5 things a visitor needs are missing. The ones costing you the most: no obvious button to start, Search engines can’t tell what you sell and AI assistants have nothing to read, plus 2 more below.

Read from 5 live pages · metadata, crawlability, trust, CTA, schema, sitemap, robots, llms.txt

Questions about this audit? Reply to the email or write to us — a human answers same day.

5 fixable leaks

The prioritized plan to fix all 5 leaks above and win more returning readers and newsletter signups is below — free, nothing to unlock.

Walk me through the 5 fixes - free See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked55 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time476msUnder the 2.5s target
Checks verified8/135 need fixing

Diagnostics

What we checked, and what we found

40 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against Портал «Картотека»'s live site.

17 pass 6 warn 17 fail

Of the 40 checks we ran on your page

Anything we couldn’t read is its own segment — a page that blocks our reader is our limitation, not a mark against you, and it never lowers your score.

Fine as-is — 17Needs fixing — 17Couldn’t read — 6
See the numbers
StateCountShare
On your page1743%
Missing1743%
Couldn’t read615%

Where your page is strong, and where it isn’t

Each area is scored 0–100 against what a customer needs to find before they act.

strong (75+)close (50–74)needs work (under 50)
Can they take the next step 57
Reasons to believe you 15
Can people find you 54
Can AI assistants read it 0
Speed on a phone 67
A safe, trusted connection 69
See the numbers
Part of your pageScoreHow that reads
Can they take the next step57/100close
Reasons to believe you15/100needs work
Can people find you54/100close
Can AI assistants read it0/100needs work
Speed on a phone67/100close
A safe, trusted connection69/100close

Priorities

Fix these first

Ranked by revenue impact. Each one is something readers — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

01

No obvious button to start

Add a prominent, above-the-fold 'Subscribe now' button linked to a simple email signup form — not buried in footer or behind navigation.

02

Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

03

AI assistants have nothing to read

Publish /llms.txt with a concise machine-readable product summary, audience, pricing, and docs links.

04

Your page title doesn’t say what you do

Replace garbled title with a clear, keyword-rich headline like 'Kartoteka.News — Independent Russian-language News & Analysis'.

05

Nothing describes you in search results

Replace garbled meta description with a concise, compelling summary: 'In-depth, independent news and analysis on Russia, Eastern Europe, and global affairs — subscribe for daily updates.'

What we read on your page

What a customer finds — and doesn’t

4 of the 8 things we could check are already on your page. Your page has 4 of the 8 things a customer looks for. Adding the rest is the quickest way to get more out of the visitors you already have.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more returning readers and newsletter signups — in priority order.

Scope: an automated scan of the 5 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Already on your page

  • A headline that says what you do — found: “Sergey Alpatov after his failure in the FSB Economic Security Service sets his sights on …” (on /news/180155-cergey_alpatov_after_his_failure_in_the_fsb_economic_security_service_sets_his_sights_on_kolokoltsevs_seat_the_general_linked_to_high-profile_cases_involving_traber_and_the_rotenberg_circle_is_being_kept_in_the_security_)
  • A concrete number, not an adjective — we found “$597.35”, which points at it, but no actual number on the page we read
  • A price, or at least a from-figure — found: “$597.35”
  • An easy way to get in touch — found: “form field on page”

What to add, in order of impact

  • An obvious button that starts the thing — Put one clear action button on the first screen (e.g. Start free, Book a demo).
  • Reviews or proof from real customers — Add a testimonial, customer logo, star rating, or an 'N customers' proof point near the top.
  • Something that removes the risk of trying you — Lower perceived risk: free trial, money-back guarantee, no credit card, or cancel-anytime.
  • Answers to the questions people ask before buying — Answer the top 3-5 buyer objections in an FAQ to remove hesitation before the CTA.

Deliverable

The full write-up

The full work-up for Портал «Картотека» — every fix, with copy and code ready to paste.

Complete fix plan (every issue, step by step)

1. No obvious button to start

Add a prominent, above-the-fold 'Subscribe now' button linked to a simple email signup form — not buried in footer or behind navigation.

  1. Put one primary button on the first screen with action text (e.g. the suggested CTA below).
  2. Repeat the same CTA after the proof section and in the footer.
  3. Make the button visually dominant — one accent colour used only for the primary action.

2. Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

  1. Add JSON-LD using the schema snippet below, edited with your real details.
  2. Validate it in Google's Rich Results Test before publishing.
  3. Keep it in sync with the on-page facts (name, address, phone, offers).

3. AI assistants have nothing to read

Publish /llms.txt with a concise machine-readable product summary, audience, pricing, and docs links.

  1. Publish /llms.txt with a plain-text product summary, audience, pricing and key links.
  2. Keep it concise — answer engines reward clear, factual structure.
  3. Update it when your offer or pricing changes.

4. Your page title doesn’t say what you do

Replace garbled title with a clear, keyword-rich headline like 'Kartoteka.News — Independent Russian-language News & Analysis'.

  1. Write a 50–60 character <title> in the format: Primary outcome for [audience] — [Brand].
  2. Put the most-searched term first; keep the brand at the end.
  3. Make every important page's title unique — never reuse the homepage title.

5. Nothing describes you in search results

Replace garbled meta description with a concise, compelling summary: 'In-depth, independent news and analysis on Russia, Eastern Europe, and global affairs — subscribe for daily updates.'

  1. Write a 140–155 character description that states the offer and the next step.
  2. Lead with the benefit, end with a soft call to action.
  3. Include the term a buyer would search so the snippet matches their query.

Done-for-you assets — copy & paste

SEO title
Where to paste: Replace the <title> tag inside your page <head>.
Картотека.Новости — актуальные новости России и мира
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Картотека.Новости — ежедневные проверенные новости политики, экономики и технологий. Читайте объективно, без фейков. Начните сегодня.
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Актуальные новости России и мира — без цензуры, без задержек

— or one of these —
- Новости в реальном времени — только проверенные факты
- Картотека.Новости: независимая журналистика для осознанного читателя
Primary CTA button
Where to paste: Use as the main button on the first screen; repeat it after your proof/services section.
Читать новости
JSON-LD structured data (Organization)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Портал «Картотека»",
  "url": "https://kartoteka.news/",
  "description": "Картотека.Новости — российский независимый новостной сайт, публикующий ежедневные материалы по политике, экономике, технологиям, международным событиям и общественным процессам.",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Ежедневная новостная рассылка с аналитикой"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Глубокие тематические спецпроекты (политика, экономика, цифровизация)"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Проверка фактов и разбор дезинформации"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Интервью с экспертами и ключевыми фигурами"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Мониторинг законодательных инициатив и государственных решений"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Аналитические обзоры текущих событий с контекстом"
      }
    }
  ]
}
</script>
llms.txt (for AI answer engines)
Where to paste: Create a plain text file at kartoteka.news/llms.txt with this content.
# Портал «Картотека»

> Картотека.Новости — ежедневные проверенные новости политики, экономики и технологий. Читайте объективно, без фейков. Начните сегодня.

## Services
- Ежедневная новостная рассылка с аналитикой
- Глубокие тематические спецпроекты (политика, экономика, цифровизация)
- Проверка фактов и разбор дезинформации
- Интервью с экспертами и ключевыми фигурами
- Мониторинг законодательных инициатив и государственных решений
- Аналитические обзоры текущих событий с контекстом

## Links
- https://kartoteka.news/

Page-by-page findings

PageWhat to fix
/looks healthy
/news/180155-cergey_alpatov_after_his_failure_in_the_fsb_economic_security_service_sets_his_sights_on_kolokoltsevs_seat_the_general_linked_to_high-profile_cases_involving_traber_and_the_rotenberg_circle_is_being_kept_in_the_security_looks healthy
/about.htmllooks healthy
/help.htmllooks healthy
/newslooks healthy
Walk me through the 5 fixes - free

No charge and no pitch - a human reads your site and answers, usually the same day.

Rather we implement it for you? Done-for-you fix — €199

Action order

48-Hour Fix Plan

  • Add a prominent, above-the-fold 'Subscribe now' button linked to a simple email signup form — not buried in footer or behind navigation.
  • Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.
  • Publish /llms.txt with a concise machine-readable product summary, audience, pricing, and docs links.
  • Replace garbled title with a clear, keyword-rich headline like 'Kartoteka.News — Independent Russian-language News & Analysis'.
  • Replace garbled meta description with a concise, compelling summary: 'In-depth, independent news and analysis on Russia, Eastern Europe, and global affairs — subscribe for daily updates.'

Why it matters

The fastest readers do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to subscribe to the newsletter. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more returning readers and newsletter signups

You've seen the leaks, and the full plan above is yours free — every fix written out. The only thing we charge for is doing the work instead of you.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for Портал «Картотека» — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑
Done-for-you — 48h€199

We implement the highest-impact fixes for Портал «Картотека» — metadata, schema, CTA, llms.txt, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199
Ongoing monitor€499/mo

Weekly re-checks of Портал «Картотека» + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

The exact wording we found

Every signal below was read from your live site — nothing is estimated. We checked 5 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

Title���������
Meta description17 chars
H1 heading Found 5/5
Structured data Missing

Crawl & AI files

robots.txt Found
sitemap.xml Found
llms.txt (AI) Missing
Response time476ms

Pages we checked

/
���������
Read
/news/180155-cergey_alpatov_after_his_failure_in_the_fsb_economic_security_service_sets_his_sights_on_kolokoltsevs_seat_the_general_linked_to_high-profile_cases_involving_traber_and_the_rotenberg_circle_is_being_kept_in_the_security_
Sergey Alpatov after his failure in the FSB Economic Security Service
Read
/about.html
��������� � ��� �� ��������! � ������ ����������
Read
/help.html
��������� � ��������������� ������ � ������ ����������
Read
/news
��� ������� � ������ ����������
Read

Questions about anything in here? Reply to the email, or reach us directly — we answer the same day.

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Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites
SEO — rank in Google for what your buyers actually search
AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)
Ongoing monitoring & growth — we keep it improving
Work with Tsoden →or email support@tsoden.ai

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Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

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This audit is from 20 Sept 2026 — we re-run it fresh before we touch anything Портал «Картотека» · Grade D · 54/100
Done-for-you — €199 Walk me through the 5 fixes - free