Tsoden
Public audit for kryptogram.se

Fast revenue-leak triage

kryptogram.se is 7 fixes away from more new projects.

The site is likely invisible or ambiguous to buyers and AI/search systems. The fastest wins are clearer offer framing, schema, CTA, pricing, and trust signals.

Read from 1 live page · metadata, crawlability, trust, CTA, schema, sitemap, robots

Questions about this audit? Reply to the email or write to us — a human answers same day.

7 fixable leaks0/8 selling signals live4/13 checks passed

The complete, prioritized plan to fix all 7 leaks above and win more new projects — written for kryptogram.se, delivered instantly.

Book a free 30-min call See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked11 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time392msUnder the 2.5s target
Checks verified4/139 need fixing

Diagnostics

Full technical analysis

36 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against kryptogram.se's live site.

14 pass 6 warn 16 fail

Findability

6/10 pass · 54/100
Page title
10 chars
Warning
Meta description
43 chars
Warning
Single H1 heading
no H1 found
Issue
Heading structure (H1–H3)
H1:0 H2:1 H3:4
Issue
Canonical tag
present
Pass
Indexable by search
indexable
Pass
Mobile viewport
set
Pass
Language declared
sv
Pass
Image alt text
no images
Pass
Content depth
277 words
Issue
XML sitemap
missing
Issue
robots.txt
found
Pass

AI & Answer Engines

0/5 pass · 0/100
Structured data (Schema.org)
none
Issue
FAQ / Q&A schema
missing
Issue
Open Graph (social preview)
1/4 tags
Issue
Twitter / X card
missing
Issue
llms.txt (AI summary)
missing
Issue

Performance

3/3 pass · 67/100
Server response time
392 ms
Pass
HTML page weight
12.5 KB
Pass
Compression (gzip/brotli)
not enabled
Warning
Render-blocking scripts
0 blocking / 0 scripts
Pass
Browser caching
no cache-control
Warning

Security

4/4 pass · 77/100
HTTPS / SSL
enabled
Pass
HSTS
missing
Warning
Content-Security-Policy
set
Pass
X-Content-Type-Options
missing
Warning
Clickjacking protection
protected
Pass
No mixed content
clean
Pass

Conversion

0/4 pass · 0/100
Clear value proposition
not found
Issue
Primary call-to-action
not found
Issue
Easy contact / booking
not found
Issue
Visible pricing signal
not found
Issue

Trust

1/4 pass · 14/100
Social proof
not found
Issue
Risk reversal
not found
Issue
Legal / privacy pages
privacy + terms
Pass
Analytics installed
none detected
Issue

Priorities

Top Leaks To Fix First

Ranked by revenue impact. Each one is something businesses — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

01

Direct conversion CTA

Add a prominent call-to-action for requesting consultations on the homepage.

02

Structured data

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

03

Pricing or buying signal

Show pricing or a "from…" anchor so businesses can self-qualify before they reach out.

04

Contact or booking path

Simplify the contact process to make it easier for potential clients to reach out.

05

Clear page title

Make the page title more descriptive to reflect your IT consulting services.

06

Meta description

Enhance the meta description to better highlight your unique offerings in IT security.

07

Single obvious H1

Add one clear H1 that names the target customer and result.

Conversion evidence

How The Page Sells

0 of 8 of the buying-decision signals we could verify are on your site today. Only 0 of 8 buying-decision elements were detected. Visitors likely leave without enough reason to act, so adding these is the highest-leverage revenue work.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more new projects — in priority order.

Scope: an automated scan of the 1 page we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Selling well (detected, with proof)

  • None of the tracked selling elements were detected on the pages we read.

Highest-impact additions to sell more

  • Clear value proposition (headline) — Lead with one headline that names the customer and the outcome they get, not a slogan.
  • Action-oriented primary CTA — Place one clear action button above the fold (e.g. Start free, Book a demo).
  • Social proof (testimonial / customers / rating) — Add a testimonial, customer logo, star rating, or an 'N customers' proof point near the top.
  • Specific, quantified result — Add a concrete number (result %, time saved, customers served). Specifics convert better than adjectives.
  • Risk reversal (trial / guarantee / no card) — Lower perceived risk: free trial, money-back guarantee, no credit card, or cancel-anytime.
  • Visible pricing / 'starting at' anchor — Show pricing or a 'starting at' anchor so buyers can self-qualify without emailing.
  • Easy lead-capture path — Give an easy capture path: short form, booking link, or contact route from the first screen.
  • Objection handling (FAQ) — Answer the top 3-5 buyer objections in an FAQ to remove hesitation before the CTA.

Deliverable

Your complete fix pack is ready

We've already done the full work-up for kryptogram.se — every fix written out, with copy and code ready to paste. Here's what's inside:

Complete fix plan (every issue, step by step)

1. Direct conversion CTA

Add a prominent call-to-action for requesting consultations on the homepage.

  1. Place one primary button above the fold with action text (e.g. the suggested CTA below).
  2. Repeat the same CTA after the proof section and in the footer.
  3. Make the button visually dominant — one accent colour used only for the primary action.

2. Structured data

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

  1. Add JSON-LD using the schema snippet below, edited with your real details.
  2. Validate it in Google's Rich Results Test before publishing.
  3. Keep it in sync with the on-page facts (name, address, phone, offers).

3. Pricing or buying signal

Show pricing or a "from…" anchor so businesses can self-qualify before they reach out.

  1. Show pricing, packages, or a 'from …' anchor so buyers can self-qualify.
  2. If pricing is bespoke, give a starting price or a typical range.
  3. Pair each price with what's included so it reads as value, not cost.

4. Contact or booking path

Simplify the contact process to make it easier for potential clients to reach out.

  1. Add a visible booking link, short form, or tap-to-call number on the first screen.
  2. Keep the form to 3 fields max; every extra field drops completion.
  3. Confirm submissions with a clear success state, not a silent reload.

5. Clear page title

Make the page title more descriptive to reflect your IT consulting services.

  1. Write a 50–60 character <title> in the format: Primary outcome for [audience] — [Brand].
  2. Put the most-searched term first; keep the brand at the end.
  3. Make every important page's title unique — never reuse the homepage title.

6. Meta description

Enhance the meta description to better highlight your unique offerings in IT security.

  1. Write a 140–155 character description that states the offer and the next step.
  2. Lead with the benefit, end with a soft call to action.
  3. Include the term a buyer would search so the snippet matches their query.

7. Single obvious H1

Add one clear H1 that names the target customer and result.

  1. Add exactly one <h1> at the top of the page that names the customer and the result.
  2. Make it real text (not an image or a JavaScript-only node) so crawlers and AI read it.
  3. Demote decorative headings to <h2>/<h3> so the hierarchy is clean.

Done-for-you assets — copy & paste

SEO title
Where to paste: Replace the <title> tag inside your page <head>.
Kryptogram - IT-säkerhet och konsulttjänster
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Expertis inom IT-säkerhet och systemdesign. Kontakta oss för robusta lösningar som skyddar era system.
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Säker IT-konsulting för framtidens system

— or one of these —
- Kraftfulla lösningar för IT-säkerhet
- Robusta systemdesigns för er verksamhet
Primary CTA button
Where to paste: Use as the main button above the fold; repeat it after your proof/services section.
Kontakta oss
JSON-LD structured data (LocalBusiness)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "kryptogram.se",
  "url": "https://kryptogram.se/",
  "description": "Kryptogram AB erbjuder expertkonsultation inom IT-säkerhet och systemdesign.",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Design och konstruktion av IT-system"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Rådgivning inom säker programvaruutveckling"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Granskning av säkerhetskänsliga system"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Krypteringstjänster"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Lösning av tekniskt svårlösta problem"
      }
    }
  ]
}
</script>

Page-by-page findings

PageWhat to fix
/no H1 heading

Action order

48-Hour Fix Plan

  • Add a prominent call-to-action for requesting consultations on the homepage.
  • Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.
  • Show pricing or a "from…" anchor so businesses can self-qualify before they reach out.
  • Simplify the contact process to make it easier for potential clients to reach out.
  • Make the page title more descriptive to reflect your IT consulting services.

Why it matters

The fastest businesses do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to request a consultation. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more new projects

You've seen the leaks. Most owners start with the €49 full report — the same fixes we'd implement for €199, written out so you can do them yourself. Want it hands-off? Step up a tier.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for kryptogram.se — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑
Done-for-you — 48h€199

We implement the highest-impact fixes for kryptogram.se — metadata, schema, CTA, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199
Ongoing monitor€499/mo

Weekly re-checks of kryptogram.se + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

Evidence Snapshot

Every signal below was read from your live site — nothing is estimated. We checked 1 page; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

TitleKryptogram
Meta description43 chars
H1 heading Missing
Structured data Missing

Crawl & AI files

robots.txt Found
sitemap.xml Missing
llms.txt (AI) Missing
Response time392ms

Pages we checked

/
Kryptogram
Read

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Email

Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites
SEO — rank in Google for what your buyers actually search
AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)
Ongoing monitoring & growth — we keep it improving
Work with Tsoden →or email support@tsoden.ai

Curious how a competitor scores?

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Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

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This audit is from 1 Aug 2026 — we re-run it fresh when you order kryptogram.se · Grade F · 23/100
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