Tsoden
Public audit for lettertrace.com

Fast revenue-leak triage

Self is 4 fixes away from more trial signups.

The site is usable but probably leaking qualified visitors because important buyer and machine-readable signals are incomplete.

Read from 4 live pages · metadata, crawlability, trust, CTA, schema, sitemap, robots, llms.txt

Questions about this audit? Reply to the email or write to us — a human answers same day.

4 fixable leaks

The complete, prioritized plan to fix all 4 leaks above and win more trial signups — written for Self, delivered instantly.

Book a free 30-min call See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked44 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time782msUnder the 2.5s target
Checks verified9/134 need fixing

Diagnostics

Full technical analysis

36 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against Self's live site.

26 pass 2 warn 8 fail
Findability 73/100 needs work
AI & Answer Engines 33/100 critical
Performance 78/100 needs work
Security 92/100 good
Conversion 100/100 good
Trust 86/100 good

Priorities

Top Leaks To Fix First

Ranked by revenue impact. Each one is something users — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

01

Structured data

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

02

AI-readable llms.txt

Publish /llms.txt with a concise machine-readable product summary, audience, pricing, and docs links.

03

Sitemap present

Publish /sitemap.xml and submit it to search engines.

04

Robots file present

Publish /robots.txt with a sitemap reference and no accidental blocking.

Conversion evidence

How The Page Sells

7 of 8 of the buying-decision signals we could verify are on your site today. The page already shows 7 of 8 buying-decision elements. The remaining lift is in sharpening the ones that are missing, not rebuilding the page.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more trial signups — in priority order.

Scope: an automated scan of the 4 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Selling well (detected, with proof)

  • Clear value proposition (headline) — found: “Track your AI visibility, for free .”
  • Action-oriented primary CTA — found: “schedule” (on /terms)
  • Social proof (testimonial / customers / rating) — found: “Review” (on /privacy)
  • Specific, quantified result — found: “41%”
  • Risk reversal (trial / guarantee / no card) — found: “guarantee” (on /terms)
  • Visible pricing / 'starting at' anchor — found: “plans” (on /terms)
  • Easy lead-capture path — found: “form field on page” (on /login)

Highest-impact additions to sell more

  • Objection handling (FAQ) — Answer the top 3-5 buyer objections in an FAQ to remove hesitation before the CTA.

Deliverable

Your complete fix pack is ready

We've already done the full work-up for Self — every fix written out, with copy and code ready to paste. Here's what's inside:

Complete fix plan (every issue, step by step)

1. Structured data

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

  1. Add JSON-LD using the schema snippet below, edited with your real details.
  2. Validate it in Google's Rich Results Test before publishing.
  3. Keep it in sync with the on-page facts (name, address, phone, offers).

2. AI-readable llms.txt

Publish /llms.txt with a concise machine-readable product summary, audience, pricing, and docs links.

  1. Publish /llms.txt with a plain-text product summary, audience, pricing and key links.
  2. Keep it concise — answer engines reward clear, factual structure.
  3. Update it when your offer or pricing changes.

3. Sitemap present

Publish /sitemap.xml and submit it to search engines.

  1. Publish /sitemap.xml listing every indexable URL with <lastmod>.
  2. Reference it from robots.txt and submit it in Google Search Console.
  3. Regenerate it automatically whenever pages change.

4. Robots file present

Publish /robots.txt with a sitemap reference and no accidental blocking.

  1. Publish /robots.txt that allows crawling and points to your sitemap.
  2. Double-check you are not accidentally Disallow-ing the whole site.
  3. Remove any leftover 'Disallow: /' from staging.

Done-for-you assets — copy & paste

SEO title
Where to paste: Replace the <title> tag inside your page <head>.
Lettertrace: Monitor Your Brand's AI Presence
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Track your brand's mentions in AI responses for free. Gain insights and stay ahead of competitors.
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Monitor Your Brand's Visibility in AI Responses

— or one of these —
- Understand AI's Impact on Your Brand
- Stay Ahead with AI Monitoring Tools
Primary CTA button
Where to paste: Use as the main button above the fold; repeat it after your proof/services section.
Start Monitoring Now
JSON-LD structured data (Organization)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Self",
  "url": "https://lettertrace.com/",
  "description": "Lettertrace provides open-source tools to track how AI assistants mention your brand.",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "AI mention tracking for Claude, ChatGPT, and Gemini"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Auto-generate question variations for accurate monitoring"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Analyze trends in brand visibility over time"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Benchmark against competitors for share of voice"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Open-source, developer-first monitoring solutions"
      }
    }
  ]
}
</script>
robots.txt
Where to paste: Create a plain text file at lettertrace.com/robots.txt with this content.
User-agent: *
Allow: /
Sitemap: https://lettertrace.com/sitemap.xml
llms.txt (for AI answer engines)
Where to paste: Create a plain text file at lettertrace.com/llms.txt with this content.
# Self

> Track your brand's mentions in AI responses for free. Gain insights and stay ahead of competitors.

## Services
- AI mention tracking for Claude, ChatGPT, and Gemini
- Auto-generate question variations for accurate monitoring
- Analyze trends in brand visibility over time
- Benchmark against competitors for share of voice
- Open-source, developer-first monitoring solutions

## Links
- https://lettertrace.com/

Page-by-page findings

PageWhat to fix
/looks healthy
/termslooks healthy
/login2 H1s (should be 1)
/privacylooks healthy

Action order

48-Hour Fix Plan

  • Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.
  • Publish /llms.txt with a concise machine-readable product summary, audience, pricing, and docs links.
  • Publish /sitemap.xml and submit it to search engines.
  • Publish /robots.txt with a sitemap reference and no accidental blocking.

Why it matters

The fastest users do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to start a free trial. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more trial signups

You've seen the leaks. Most owners start with the €49 full report — the same fixes we'd implement for €199, written out so you can do them yourself. Want it hands-off? Step up a tier.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for Self — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑
Done-for-you — 48h€199

We implement the highest-impact fixes for Self — metadata, schema, CTA, llms.txt, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199
Ongoing monitor€499/mo

Weekly re-checks of Self + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

Evidence Snapshot

Every signal below was read from your live site — nothing is estimated. We checked 4 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

TitleLettertrace: Monitor how AI talks about your brand
Meta description178 chars
H1 heading Found 4/4
Structured data Missing

Crawl & AI files

robots.txt Missing
sitemap.xml Missing
llms.txt (AI) Missing
Response time782ms

Pages we checked

/
Lettertrace: Monitor how AI talks about your brand
Read
/terms
Terms of Service · Lettertrace
Read
/login
Lettertrace: Monitor how AI talks about your brand
Read
/privacy
Privacy Policy · Lettertrace
Read

Vragen over de bevindingen? Reply to the email, or reach us directly — we answer same day.

Email

Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites
SEO — rank in Google for what your buyers actually search
AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)
Ongoing monitoring & growth — we keep it improving
Work with Tsoden →or email support@tsoden.ai

Curious how a competitor scores?

Run the same free check on any site — the same buying signals, the same evidence quoted from the page itself. About a minute, no email needed to see the result.

Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

Full disclaimer · Terms · Privacy

This audit is from 16 Aug 2026 — we re-run it fresh when you order Self · Grade C · 68/100
Done-for-you — €199 Book a free 30-min call