Tsoden
Public audit for londonrealskin.com

What we found

London Real Skin is 1 fix away from more booked appointments.

Most of your page does its job. What is missing: The page is slow to answer. That is a text change, not a redesign.

Read from 5 live pages · metadata, crawlability, trust, CTA, schema, sitemap, robots

Questions about this audit? Reply to the email or write to us — a human answers same day.

1 fixable leak

The prioritized plan to fix the leak above and win more booked appointments is below — free, nothing to unlock.

Walk me through the 1 fix - free See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked55 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time3390msSlower than the 2.5s target
Checks verified11/132 need fixing

Diagnostics

What we checked, and what we found

40 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against London Real Skin's live site.

26 pass 5 warn 9 fail

Of the 40 checks we ran on your page

Anything we couldn’t read is its own segment — a page that blocks our reader is our limitation, not a mark against you, and it never lowers your score.

Fine as-is — 26Needs fixing — 9Couldn’t read — 5
See the numbers
StateCountShare
On your page2665%
Missing923%
Couldn’t read513%

Where your page is strong, and where it isn’t

Each area is scored 0–100 against what a customer needs to find before they act.

strong (75+)close (50–74)needs work (under 50)
Can they take the next step 100
Reasons to believe you 69
Can people find you 92
Can AI assistants read it 44
Speed on a phone 33
A safe, trusted connection 38
See the numbers
Part of your pageScoreHow that reads
Can they take the next step100/100strong
Reasons to believe you69/100close
Can people find you92/100strong
Can AI assistants read it44/100needs work
Speed on a phone33/100needs work
A safe, trusted connection38/100needs work

Priorities

Fix these first

Ranked by revenue impact. Each one is something patients — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

01

The page is slow to answer

Speed up the homepage — most patients arrive on a phone, and a slow first load loses them before the page shows.

What we read on your page

What a customer finds — and doesn’t

8 of the 8 things we could check are already on your page. Your page already has 8 of the 8 things a customer looks for. You don't need a redesign — just the few that are missing.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more booked appointments — in priority order.

Scope: an automated scan of the 5 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Already on your page

  • A headline that says what you do — found: “A Dermatology-Led Skin Clinic in Central London”
  • An obvious button that starts the thing — found: “Book a Free Consultation”
  • Reviews or proof from real customers — found: “338 reviews”
  • A concrete number, not an adjective — found: “0%”
  • Something that removes the risk of trying you — found: “14 day” (on /pricing)
  • A price, or at least a from-figure — found: “from £1”
  • An easy way to get in touch — found: “CONTACT US”
  • Answers to the questions people ask before buying — found: “Frequently asked questions”

What to add, in order of impact

  • All readable selling elements were detected. Test and sharpen the existing copy.

Deliverable

The full write-up

The full work-up for London Real Skin — every fix, with copy and code ready to paste.

Complete fix plan (every issue, step by step)

1. The page is slow to answer

Speed up the homepage — most patients arrive on a phone, and a slow first load loses them before the page shows.

  1. Compress and lazy-load images; serve modern formats (WebP/AVIF).
  2. Put the site behind a CDN and enable caching of static assets.
  3. Defer non-critical JavaScript so the first screen paints fast.

Done-for-you assets — copy & paste

SEO title
Where to paste: Replace the <title> tag inside your page <head>.
Expert Dermatology Services in Central London
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Transform your skin with our dermatologist-led services. Book a free consultation today!
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Achieve Radiant Skin with Our Expert Dermatology Services

— or one of these —
- Your Trusted Dermatology Clinic in Holborn
- Personalized Skin Care Solutions in Central London
Primary CTA button
Where to paste: Use as the main button on the first screen; repeat it after your proof/services section.
Book a Consultation
JSON-LD structured data (LocalBusiness)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "London Real Skin",
  "url": "https://londonrealskin.com/",
  "description": "London Real Skin is a CQC-registered clinic offering expert dermatology services led by Consultant Dermatologist Dr. Martin Wade.",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Anti-wrinkle Injections"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Laser Hair Removal"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Microneedling Treatments"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hydrafacial London"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emsculpt Neo Body Sculpting"
      }
    }
  ]
}
</script>

Page-by-page findings

PageWhat to fix
/looks healthy
/pricinglooks healthy
/about-uslooks healthy
/product/daily-exfoliating-glycolic-washlooks healthy
/product/hydration-moisturiserlooks healthy
Walk me through the 1 fix - free

No charge and no pitch - a human reads your site and answers, usually the same day.

Rather we implement it for you? Done-for-you fix — €199

Action order

48-Hour Fix Plan

  • Speed up the homepage — most patients arrive on a phone, and a slow first load loses them before the page shows.

Why it matters

The fastest patients do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to book an appointment. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more booked appointments

You've seen the leaks, and the full plan above is yours free — every fix written out. The only thing we charge for is doing the work instead of you.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for London Real Skin — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑
Done-for-you — 48h€199

We implement the highest-impact fixes for London Real Skin — metadata, schema, CTA, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199
Ongoing monitor€499/mo

Weekly re-checks of London Real Skin + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

The exact wording we found

Every signal below was read from your live site — nothing is estimated. We checked 5 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

TitleLondon Skin Clinic | Dermatologist-Led, Holborn | LRS
Meta description147 chars
H1 heading Found 5/5
Structured data Found

Crawl & AI files

robots.txt Found
sitemap.xml Found
llms.txt (AI) Missing
Response time3390ms

Pages we checked

/
London Skin Clinic | Dermatologist-Led, Holborn | LRS
Read
/pricing
Pricing - London Real Skin Clinic
Read
/about-us
About Us - London Real Skin Clinic
Read
/product/daily-exfoliating-glycolic-wash
Daily Exfoliating Glycolic Wash - London Real Skin Clinic
Read
/product/hydration-moisturiser
Hydration Moisturiser - London Real Skin Clinic
Read

Questions about anything in here? Reply to the email, or reach us directly — we answer the same day.

CalendlyEmail

Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites
SEO — rank in Google for what your buyers actually search
AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)
Ongoing monitoring & growth — we keep it improving
Work with Tsoden →or email support@tsoden.ai

Curious how a competitor scores?

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Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

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This audit is from 18 Sept 2026 — we re-run it fresh before we touch anything London Real Skin · Grade A · 85/100
Done-for-you — €199 Walk me through the 1 fix - free