Tsoden
Public audit for looties.io

Fast revenue-leak triage

looties.io is 1 fix away from more orders.

The public site has a solid foundation. The remaining money is likely in sharper positioning, AI-readable entity signals, and conversion-path testing.

Read from 5 live pages · metadata, crawlability, trust, CTA, schema, sitemap, robots

Questions about this audit? Reply to the email or write to us — a human answers same day.

1 fixable leak5/8 selling signals live12/13 checks passed

The complete, prioritized plan to fix all 1 leak above and win more orders — written for looties.io, delivered instantly.

Book a free 30-min call See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked55 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time2146msUnder the 2.5s target
Checks verified12/131 need fixing

Diagnostics

Full technical analysis

36 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against looties.io's live site.

30 pass 1 warn 5 fail

Findability

11/12 pass · 96/100
Page title
60 chars
Pass
Meta description
154 chars
Pass
Single H1 heading
present (5/5 pages)
Pass
Heading structure (H1–H3)
H1:1 H2:2 H3:0
Pass
Canonical tag
present
Pass
Indexable by search
indexable
Pass
Mobile viewport
set
Pass
Language declared
en
Pass
Image alt text
no images
Pass
Content depth
174 words
Issue
XML sitemap
found
Pass
robots.txt
found
Pass

AI & Answer Engines

4/5 pass · 89/100
Structured data (Schema.org)
organization, onlinestore, website
Pass
FAQ / Q&A schema
missing
Issue
Open Graph (social preview)
4/4 tags
Pass
Twitter / X card
present
Pass
llms.txt (AI summary)
found
Pass

Performance

3/4 pass · 44/100
Server response time
2,146 ms
Warning
HTML page weight
9.2 KB
Pass
Compression (gzip/brotli)
enabled
Pass
Render-blocking scripts
1 blocking / 4 scripts
Issue
Browser caching
cache-control set
Pass

Security

6/6 pass · 100/100
HTTPS / SSL
enabled
Pass
HSTS
enabled
Pass
Content-Security-Policy
set
Pass
X-Content-Type-Options
nosniff
Pass
Clickjacking protection
protected
Pass
No mixed content
clean
Pass

Conversion

3/4 pass · 73/100
Clear value proposition
found: “Looties - The Marketplace for Tech Swag Fans”
Pass
Primary call-to-action
not found
Issue
Easy contact / booking
found: “Contact Us”
Pass
Visible pricing signal
found: “Pricing”
Pass

Trust

3/4 pass · 57/100
Social proof
not found
Issue
Risk reversal
found: “Refund”
Pass
Legal / privacy pages
privacy + terms
Pass
Analytics installed
detected
Pass

Priorities

Top Leaks To Fix First

Ranked by revenue impact. Each one is something shoppers — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

01

Direct conversion CTA

Put a clear "Shop now" button above the fold so a visitor can place an order in one tap.

Conversion evidence

How The Page Sells

5 of 8 of the buying-decision signals we could verify are on your site today. The page shows 5 of 8 buying-decision elements. Adding the missing ones is the most direct way to convert more of the visitors you already get.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more orders — in priority order.

Scope: an automated scan of the 5 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Selling well (detected, with proof)

  • Clear value proposition (headline) — found: “Looties - The Marketplace for Tech Swag Fans”
  • Risk reversal (trial / guarantee / no card) — found: “Refund”
  • Visible pricing / 'starting at' anchor — found: “Pricing”
  • Easy lead-capture path — found: “Contact Us”
  • Objection handling (FAQ) — found: “Frequently Asked Questions”

Highest-impact additions to sell more

  • Action-oriented primary CTA — Place one clear action button above the fold (e.g. Start free, Book a demo).
  • Social proof (testimonial / customers / rating) — Add a testimonial, customer logo, star rating, or an 'N customers' proof point near the top.
  • Specific, quantified result — Add a concrete number (result %, time saved, customers served). Specifics convert better than adjectives.

Deliverable

Your complete fix pack is ready

We've already done the full work-up for looties.io — every fix written out, with copy and code ready to paste. Here's what's inside:

Complete fix plan (every issue, step by step)

1. Direct conversion CTA

Put a clear "Shop now" button above the fold so a visitor can place an order in one tap.

  1. Place one primary button above the fold with action text (e.g. the suggested CTA below).
  2. Repeat the same CTA after the proof section and in the footer.
  3. Make the button visually dominant — one accent colour used only for the primary action.

Done-for-you assets — copy & paste

SEO title
Where to paste: Replace the <title> tag inside your page <head>.
Looties – Buy & Sell Tech Swag Marketplace
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Discover and trade rare tech swag with buyer protection. Join Looties today!
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Buy & Sell Rare Tech Swag with Looties

— or one of these —
- Your Go-To Marketplace for Developer Merch
- Find Exclusive Tech Swag from Top Brands
Primary CTA button
Where to paste: Use as the main button above the fold; repeat it after your proof/services section.
Shop Now
JSON-LD structured data (LocalBusiness)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "looties.io",
  "url": "https://looties.io/",
  "description": "Looties is a peer-to-peer marketplace for tech enthusiasts to buy and sell unique developer merchandise.",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Peer-to-peer marketplace for tech swag"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Buyer protection on every order"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Pre-paid shipping labels and tracking"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Wide selection of conference merchandise"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Onboarding kits and branded gear"
      }
    }
  ]
}
</script>

Page-by-page findings

PageWhat to fix
/looks healthy
/pricinglooks healthy
/termslooks healthy
/aboutlooks healthy
/contactlooks healthy

Action order

48-Hour Fix Plan

  • Put a clear "Shop now" button above the fold so a visitor can place an order in one tap.

Why it matters

The fastest shoppers do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to place an order. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more orders

You've seen the leaks. Most owners start with the €49 full report — the same fixes we'd implement for €199, written out so you can do them yourself. Want it hands-off? Step up a tier.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for looties.io — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑
Done-for-you — 48h€199

We implement the highest-impact fixes for looties.io — metadata, schema, CTA, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199
Ongoing monitor€499/mo

Weekly re-checks of looties.io + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

Evidence Snapshot

Every signal below was read from your live site — nothing is estimated. We checked 5 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

TitleLooties – Developer Merch Marketplace | Buy & Sell Tech Swag
Meta description154 chars
H1 heading Found 5/5
Structured data Found

Crawl & AI files

robots.txt Found
sitemap.xml Found
llms.txt (AI) Found
Response time2146ms

Pages we checked

/
Looties – Developer Merch Marketplace | Buy & Sell Tech Swag
Read
/pricing
Looties – Developer Merch Marketplace | Buy & Sell Tech Swag
Read
/terms
Terms of Service | Looties
Read
/about
Looties – Developer Merch Marketplace | Buy & Sell Tech Swag
Read
/contact
Looties – Developer Merch Marketplace | Buy & Sell Tech Swag
Read

Vragen over de bevindingen? Reply to the email, or reach us directly — we answer same day.

Email

Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites
SEO — rank in Google for what your buyers actually search
AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)
Ongoing monitoring & growth — we keep it improving
Work with Tsoden →or email support@tsoden.ai

Curious how a competitor scores?

Run the same free check on any site — the same buying signals, the same evidence quoted from the page itself. About a minute, no email needed to see the result.

Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

Full disclaimer · Terms · Privacy

This audit is from 1 Aug 2026 — we re-run it fresh when you order looties.io · Grade B · 83/100
Done-for-you — €199 Book a free 30-min call