Tsoden
Public audit for madamster.nl

What we found

Madamster is 3 fixes away from more bookings.

3 things a visitor needs are missing. The ones costing you the most: no obvious button to start, Search engines can’t tell what you sell and The page is slow to answer.

Read from 1 live page · metadata, crawlability, trust, CTA, schema, sitemap, robots

Questions about this audit? Reply to the email or write to us — a human answers same day.

3 fixable leaks

The complete, prioritized plan to fix all 3 leaks above and win more bookings — written for Madamster, delivered instantly.

Book a free 30-min call See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked11 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time5831msWell over the 2.5s target
Checks verified8/113 need fixing

Diagnostics

What we checked, and what we found

40 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against Madamster's live site.

21 pass 5 warn 12 fail 2 unverified

Of the 40 checks we ran on your page

Anything we couldn’t read is its own segment — a page that blocks our reader is our limitation, not a mark against you, and it never lowers your score.

Fine as-is — 21Needs fixing — 12Couldn’t read — 7
See the numbers
StateCountShare
On your page2153%
Missing1230%
Couldn’t read718%

Where your page is strong, and where it isn’t

Each area is scored 0–100 against what a customer needs to find before they act.

strong (75+)close (50–74)needs work (under 50)
Can they take the next step 65
Reasons to believe you 71
Can people find you 76
Can AI assistants read it 43
Speed on a phone 33
A safe, trusted connection 54
See the numbers
Part of your pageScoreHow that reads
Can they take the next step65/100close
Reasons to believe you71/100close
Can people find you76/100strong
Can AI assistants read it43/100needs work
Speed on a phone33/100needs work
A safe, trusted connection54/100close

Priorities

Fix these first

Ranked by revenue impact. Each one is something clients — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

01

No obvious button to start

Put a clear "Book now" button above the fold so a visitor can book an appointment in one tap.

02

Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

03

The page is slow to answer

Speed up the homepage — most clients arrive on a phone, and a slow first load loses them before the page shows.

What we read on your page

What a customer finds — and doesn’t

6 of the 8 things we could check are already on your page. Your page already has 6 of the 8 things a customer looks for. You don't need a redesign — just the few that are missing.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more bookings — in priority order.

Scope: an automated scan of the 1 page we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Already on your page

  • A headline that says what you do — found: “Jouw schoonheidsspecialist in Amsterdam Noord”
  • Reviews or proof from real customers — found: “4.9/5”
  • A concrete number, not an adjective — we found “€50”, which points at it, but no actual number on the page we read
  • A price, or at least a from-figure — found: “€50”
  • An easy way to get in touch — found: “form field on page”
  • Answers to the questions people ask before buying — found: “Waxen of laser ontharen: wat kies jij?”

What to add, in order of impact

  • An obvious button that starts the thing — Your visible link text is passive (found: "Read More"). Replace it with an action CTA like "Start free" or "Book a demo".
  • Something that removes the risk of trying you — Lower perceived risk: free trial, money-back guarantee, no credit card, or cancel-anytime.

Deliverable

The full write-up is ready

We've already done the full work-up for Madamster — every fix written out, with copy and code ready to paste. Here's what's inside:

Complete fix plan (every issue, step by step)

1. No obvious button to start

Put a clear "Book now" button above the fold so a visitor can book an appointment in one tap.

  1. Put one primary button on the first screen with action text (e.g. the suggested CTA below).
  2. Repeat the same CTA after the proof section and in the footer.
  3. Make the button visually dominant — one accent colour used only for the primary action.

2. Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

  1. Add JSON-LD using the schema snippet below, edited with your real details.
  2. Validate it in Google's Rich Results Test before publishing.
  3. Keep it in sync with the on-page facts (name, address, phone, offers).

3. The page is slow to answer

Speed up the homepage — most clients arrive on a phone, and a slow first load loses them before the page shows.

  1. Compress and lazy-load images; serve modern formats (WebP/AVIF).
  2. Put the site behind a CDN and enable caching of static assets.
  3. Defer non-critical JavaScript so the first screen paints fast.

Done-for-you assets — copy & paste

SEO title
Where to paste: Replace the <title> tag inside your page <head>.
Madamster - Jouw schoonheidsspecialist in Amsterdam Noord
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Gezichtsbehandelingen, brow lamination en meer voor een stralende huid. Maak vandaag nog een afspraak bij Madamster!
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Ontdek jouw schoonheid bij Madamster

— or one of these —
- Stralende schoonheid in Amsterdam Noord
- Verwen jezelf met onze luxe behandelingen
Primary CTA button
Where to paste: Use as the main button on the first screen; repeat it after your proof/services section.
Maak een afspraak
JSON-LD structured data (LocalBusiness)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Madamster",
  "url": "https://madamster.nl/",
  "description": "Madamster biedt hoogwaardige schoonheidsbehandelingen in Amsterdam Noord met uitstekende klantbeoordelingen.",
  "telephone": "0630846829",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Gezichtsbehandelingen"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Brow lamination"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Lash lifting"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Laserontharing"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Waxen"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Visagie"
      }
    }
  ]
}
</script>
robots.txt
Where to paste: Create a plain text file at madamster.nl/robots.txt with this content.
User-agent: *
Allow: /
Sitemap: https://madamster.nl/sitemap.xml

Page-by-page findings

PageWhat to fix
/looks healthy

Action order

48-Hour Fix Plan

  • Put a clear "Book now" button above the fold so a visitor can book an appointment in one tap.
  • Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.
  • Speed up the homepage — most clients arrive on a phone, and a slow first load loses them before the page shows.

Why it matters

The fastest clients do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to book an appointment. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more bookings

You've seen the leaks. Most owners start with the €49 full report — the same fixes we'd implement for €199, written out so you can do them yourself. Want it hands-off? Step up a tier.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for Madamster — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑
Done-for-you — 48h€199

We implement the highest-impact fixes for Madamster — metadata, schema, CTA, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199
Ongoing monitor€499/mo

Weekly re-checks of Madamster + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

The exact wording we found

Every signal below was read from your live site — nothing is estimated. We checked 1 page; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

TitleMadamster - Dé schoonheidsspecialist van Amsterdam Noord
Meta description141 chars
H1 heading Found 1/1
Structured data Missing

Crawl & AI files

robots.txt Couldn’t verify
sitemap.xml Found
llms.txt (AI) Couldn’t verify
Response time5831ms

Pages we checked

/
Madamster - Dé schoonheidsspecialist van Amsterdam Noord
Read

Questions about anything in here? Reply to the email, or reach us directly — we answer the same day.

Email

Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites
SEO — rank in Google for what your buyers actually search
AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)
Ongoing monitoring & growth — we keep it improving
Work with Tsoden →or email support@tsoden.ai

Curious how a competitor scores?

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Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

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This audit is from 6 Sept 2026 — we re-run it fresh when you order Madamster · Grade C · 66/100
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