Tsoden
Public audit for marginalhq.com

What we found

Marginal is 3 fixes away from more trial signups.

3 things a visitor needs are missing. The ones costing you the most: Search engines can’t tell what you sell, your page title doesn’t say what you do and Shared links look broken.

Read from 5 live pages · rendered in a real browser · metadata, crawlability, trust, CTA, schema, sitemap, robots, llms.txt

Questions about this audit? Reply to the email or write to us — a human answers same day.

3 fixable leaks

The complete, prioritized plan to fix all 3 leaks above and win more trial signups — written for Marginal, delivered instantly.

Book a free 30-min call See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked55 read in full
How we read itRendered in a browserSame view buyers & bots get
Response time6243msMeasured with a browser render
Checks verified9/123 need fixing

Diagnostics

What we checked, and what we found

36 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against Marginal's live site.

22 pass 4 warn 9 fail 1 unverified

Of the 36 checks we ran on your page

Anything we couldn’t read is its own segment — a page that blocks our reader is our limitation, not a mark against you, and it never lowers your score.

Fine as-is — 22Needs fixing — 9Couldn’t read — 5
See the numbers
StateCountShare
On your page2261%
Missing925%
Couldn’t read514%

Where your page is strong, and where it isn’t

Each area is scored 0–100 against what a customer needs to find before they act.

strong (75+)close (50–74)needs work (under 50)
Can they take the next step 100
Reasons to believe you 14
Can people find you 81
Can AI assistants read it 22
Speed on a phone 67
A safe, trusted connection 69
See the numbers
Part of your pageScoreHow that reads
Can they take the next step100/100strong
Reasons to believe you14/100needs work
Can people find you81/100strong
Can AI assistants read it22/100needs work
Speed on a phone67/100close
A safe, trusted connection69/100close

Priorities

Fix these first

Ranked by revenue impact. Each one is something users — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

01

Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

02

Your page title doesn’t say what you do

Put what you do (and where) in the page title so your search result wins the click from users.

03

Shared links look broken

Add Open Graph tags so shared links render with a clear title and value proposition.

What we read on your page

What a customer finds — and doesn’t

5 of the 8 things we could check are already on your page. Your page has 5 of the 8 things a customer looks for. Adding the rest is the quickest way to get more out of the visitors you already have.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more trial signups — in priority order.

Scope: an automated scan of the 5 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Already on your page

  • A headline that says what you do — found: “See where your AI spend goes.”
  • An obvious button that starts the thing — found: “Sign up”
  • A concrete number, not an adjective — found: “45.6%”
  • A price, or at least a from-figure — found: “$1,686.24”
  • An easy way to get in touch — found: “form field on page” (on /signup)

What to add, in order of impact

  • Reviews or proof from real customers — Add a testimonial, customer logo, star rating, or an 'N customers' proof point near the top.
  • Something that removes the risk of trying you — Lower perceived risk: free trial, money-back guarantee, no credit card, or cancel-anytime.
  • Answers to the questions people ask before buying — Answer the top 3-5 buyer objections in an FAQ to remove hesitation before the CTA.

Deliverable

The full write-up is ready

We've already done the full work-up for Marginal — every fix written out, with copy and code ready to paste. Here's what's inside:

Complete fix plan (every issue, step by step)

1. Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

  1. Add JSON-LD using the schema snippet below, edited with your real details.
  2. Validate it in Google's Rich Results Test before publishing.
  3. Keep it in sync with the on-page facts (name, address, phone, offers).

2. Your page title doesn’t say what you do

Put what you do (and where) in the page title so your search result wins the click from users.

  1. Write a 50–60 character <title> in the format: Primary outcome for [audience] — [Brand].
  2. Put the most-searched term first; keep the brand at the end.
  3. Make every important page's title unique — never reuse the homepage title.

3. Shared links look broken

Add Open Graph tags so shared links render with a clear title and value proposition.

  1. Add og:title, og:description, og:image and og:url to <head>.
  2. Use a 1200×630 share image with the value proposition baked in.
  3. Test the preview with the Facebook/LinkedIn debuggers.

Done-for-you assets — copy & paste

SEO title
Where to paste: Replace the <title> tag inside your page <head>.
Track Your AI Spending with Marginal
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Monitor LLM call costs by customer, feature, and model. Start optimizing your AI budget today!
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Optimize Your AI Spending with Marginal

— or one of these —
- Gain Insights into Your AI Costs
- Understand Your LLM Spending Better
Primary CTA button
Where to paste: Use as the main button on the first screen; repeat it after your proof/services section.
Start Tracking
JSON-LD structured data (Organization)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Marginal",
  "url": "https://marginalhq.com/",
  "description": "Marginal provides detailed tracking of LLM call costs, allowing businesses to optimize their AI spending.",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Cost tracking for LLM calls"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Spend slicing by customer and feature"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Integration with TypeScript and Python SDKs"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Customizable reporting on AI usage"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Real-time insights into spending patterns"
      }
    }
  ]
}
</script>

Page-by-page findings

PageWhat to fix
/looks healthy
/docslooks healthy
/signupno H1 heading
/loginno H1 heading
/docs/integrationslooks healthy

Action order

48-Hour Fix Plan

  • Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.
  • Put what you do (and where) in the page title so your search result wins the click from users.
  • Add Open Graph tags so shared links render with a clear title and value proposition.

Why it matters

The fastest users do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to start a free trial. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more trial signups

You've seen the leaks. Most owners start with the €49 full report — the same fixes we'd implement for €199, written out so you can do them yourself. Want it hands-off? Step up a tier.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for Marginal — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑
Done-for-you — 48h€199

We implement the highest-impact fixes for Marginal — metadata, schema, CTA, llms.txt, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199
Ongoing monitor€499/mo

Weekly re-checks of Marginal + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

The exact wording we found

Every signal below was read from your live site with a real browser — nothing is estimated. We checked 5 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

TitleMarginal
Meta description92 chars
H1 heading Found 3/5
Structured data Missing

Crawl & AI files

robots.txt Found
sitemap.xml Found
llms.txt (AI) Found
Response time6243ms

Pages we checked

/
Marginal
Read
/docs
Quickstart — Marginal Docs
Read
/signup
Sign up — Marginal
Read
/login
Log in — Marginal
Rendered
/docs/integrations
Integrations — Marginal Docs
Read

Questions about anything in here? Reply to the email, or reach us directly — we answer the same day.

Email

Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites
SEO — rank in Google for what your buyers actually search
AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)
Ongoing monitoring & growth — we keep it improving
Work with Tsoden →or email support@tsoden.ai

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Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

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This audit is from 19 Aug 2026 — we re-run it fresh when you order Marginal · Grade B · 72/100
Done-for-you — €199 Book a free 30-min call