Tsoden
Public audit for mci.ua

Fast revenue-leak triage

Медичний центр Інго is 5 fixes away from more booked appointments.

The site is likely invisible or ambiguous to buyers and AI/search systems. The fastest wins are clearer offer framing, schema, CTA, pricing, and trust signals.

Read from 1 live page · metadata, crawlability, trust, CTA, schema, sitemap, robots

Questions about this audit? Reply to the email or write to us — a human answers same day.

5 fixable leaks

The complete, prioritized plan to fix all 5 leaks above and win more booked appointments — written for Медичний центр Інго, delivered instantly.

Book a free 30-min call See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked11 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time1631msUnder the 2.5s target
Checks verified7/136 need fixing

Diagnostics

Full technical analysis

36 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against Медичний центр Інго's live site.

20 pass 3 warn 13 fail
Findability 77/100 needs work
AI & Answer Engines 0/100 critical
Performance 56/100 needs work
Security 69/100 needs work
Conversion 27/100 critical
Trust 71/100 needs work

Priorities

Top Leaks To Fix First

Ranked by revenue impact. Each one is something patients — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

01

Structured data

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

02

Pricing or buying signal

Show pricing or a "from…" anchor so patients can self-qualify before they reach out.

03

Contact or booking path

Simplify the booking process to make it more intuitive for patients.

04

Single obvious H1

Add one clear H1 that names the target customer and result.

05

Open Graph metadata

Add Open Graph tags so shared links render with a clear title and value proposition.

Conversion evidence

How The Page Sells

3 of 8 of the buying-decision signals we could verify are on your site today. Only 3 of 8 buying-decision elements were detected. Visitors likely leave without enough reason to act, so adding these is the highest-leverage revenue work.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more booked appointments — in priority order.

Scope: an automated scan of the 1 page we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Selling well (detected, with proof)

  • Action-oriented primary CTA — found: “schedule”
  • Social proof (testimonial / customers / rating) — found: “rating”
  • Specific, quantified result — found: “100%”

Highest-impact additions to sell more

  • Clear value proposition (headline) — Lead with one headline that names the customer and the outcome they get, not a slogan.
  • Risk reversal (trial / guarantee / no card) — Lower perceived risk: free trial, money-back guarantee, no credit card, or cancel-anytime.
  • Visible pricing / 'starting at' anchor — Show pricing or a 'starting at' anchor so buyers can self-qualify without emailing.
  • Easy lead-capture path — Give an easy capture path: short form, booking link, or contact route from the first screen.
  • Objection handling (FAQ) — Answer the top 3-5 buyer objections in an FAQ to remove hesitation before the CTA.

Deliverable

Your complete fix pack is ready

We've already done the full work-up for Медичний центр Інго — every fix written out, with copy and code ready to paste. Here's what's inside:

Complete fix plan (every issue, step by step)

1. Structured data

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

  1. Add JSON-LD using the schema snippet below, edited with your real details.
  2. Validate it in Google's Rich Results Test before publishing.
  3. Keep it in sync with the on-page facts (name, address, phone, offers).

2. Pricing or buying signal

Show pricing or a "from…" anchor so patients can self-qualify before they reach out.

  1. Show pricing, packages, or a 'from …' anchor so buyers can self-qualify.
  2. If pricing is bespoke, give a starting price or a typical range.
  3. Pair each price with what's included so it reads as value, not cost.

3. Contact or booking path

Simplify the booking process to make it more intuitive for patients.

  1. Add a visible booking link, short form, or tap-to-call number on the first screen.
  2. Keep the form to 3 fields max; every extra field drops completion.
  3. Confirm submissions with a clear success state, not a silent reload.

4. Single obvious H1

Add one clear H1 that names the target customer and result.

  1. Add exactly one <h1> at the top of the page that names the customer and the result.
  2. Make it real text (not an image or a JavaScript-only node) so crawlers and AI read it.
  3. Demote decorative headings to <h2>/<h3> so the hierarchy is clean.

5. Open Graph metadata

Add Open Graph tags so shared links render with a clear title and value proposition.

  1. Add og:title, og:description, og:image and og:url to <head>.
  2. Use a 1200×630 share image with the value proposition baked in.
  3. Test the preview with the Facebook/LinkedIn debuggers.

Done-for-you assets — copy & paste

SEO title
Where to paste: Replace the <title> tag inside your page <head>.
Медичний центр
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Отримайте професійні медичні консультації в клініці Інго. Сучасне обладнання та комплексне лікування. Запишіться онлайн!
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Професійні медичні послуги для вашого здоров'я

— or one of these —
- Здоров'я під контролем експертів
- Індивідуальний підхід до кожного пацієнта
Primary CTA button
Where to paste: Use as the main button above the fold; repeat it after your proof/services section.
Записатися на прийом
JSON-LD structured data (LocalBusiness)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Медичний центр Інго",
  "url": "https://mci.ua/",
  "description": "Медичний центр Інго пропонує широкий спектр медичних послуг у Києві.",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Консультації лікарів-спеціалістів"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Комплексне обстеження"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Лабораторні дослідження"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Ультразвукова діагностика"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Фізіотерапія"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Лікування хронічних захворювань"
      }
    }
  ]
}
</script>

Page-by-page findings

PageWhat to fix
/no H1 heading

Action order

48-Hour Fix Plan

  • Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.
  • Show pricing or a "from…" anchor so patients can self-qualify before they reach out.
  • Simplify the booking process to make it more intuitive for patients.
  • Add one clear H1 that names the target customer and result.
  • Add Open Graph tags so shared links render with a clear title and value proposition.

Why it matters

The fastest patients do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to online booking. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more booked appointments

You've seen the leaks. Most owners start with the €49 full report — the same fixes we'd implement for €199, written out so you can do them yourself. Want it hands-off? Step up a tier.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for Медичний центр Інго — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑
Done-for-you — 48h€199

We implement the highest-impact fixes for Медичний центр Інго — metadata, schema, CTA, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199
Ongoing monitor€499/mo

Weekly re-checks of Медичний центр Інго + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

Evidence Snapshot

Every signal below was read from your live site — nothing is estimated. We checked 1 page; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

TitleМедичний центр "Інго" - приватна клініка в Києві.
Meta description132 chars
H1 heading Missing
Structured data Missing

Crawl & AI files

robots.txt Found
sitemap.xml Found
llms.txt (AI) Missing
Response time1631ms

Pages we checked

/
Медичний центр "Інго" - приватна клініка в Києві.
Read

Vragen over de bevindingen? Reply to the email, or reach us directly — we answer same day.

Email

Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites
SEO — rank in Google for what your buyers actually search
AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)
Ongoing monitoring & growth — we keep it improving
Work with Tsoden →or email support@tsoden.ai

Curious how a competitor scores?

Run the same free check on any site — the same buying signals, the same evidence quoted from the page itself. About a minute, no email needed to see the result.

Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

Full disclaimer · Terms · Privacy

This audit is from 12 Aug 2026 — we re-run it fresh when you order Медичний центр Інго · Grade D · 49/100
Done-for-you — €199 Book a free 30-min call