Tsoden
Public audit for pen.xyz

What we found

Pen is 8 fixes away from more trial signups.

8 things a visitor needs are missing. The ones costing you the most: no obvious button to start, Search engines can’t tell what you sell and no price anywhere on the page, plus 5 more below.

Read from 1 live page · metadata, crawlability, trust, CTA, schema, sitemap, robots, llms.txt

Questions about this audit? Reply to the email or write to us — a human answers same day.

8 fixable leaks

The prioritized plan to fix all 8 leaks above and win more trial signups is below — free, nothing to unlock.

Walk me through the 8 fixes - free See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked11 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time1832msUnder the 2.5s target
Checks verified5/138 need fixing

Diagnostics

What we checked, and what we found

40 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against Pen's live site.

11 pass 8 warn 21 fail

Of the 40 checks we ran on your page

Anything we couldn’t read is its own segment — a page that blocks our reader is our limitation, not a mark against you, and it never lowers your score.

Fine as-is — 11Needs fixing — 21Couldn’t read — 8
See the numbers
StateCountShare
On your page1128%
Missing2153%
Couldn’t read820%

Where your page is strong, and where it isn’t

Each area is scored 0–100 against what a customer needs to find before they act.

strong (75+)close (50–74)needs work (under 50)
Can they take the next step 0
Reasons to believe you 0
Can people find you 46
Can AI assistants read it 33
Speed on a phone 33
A safe, trusted connection 54
See the numbers
Part of your pageScoreHow that reads
Can they take the next step0/100needs work
Reasons to believe you0/100needs work
Can people find you46/100needs work
Can AI assistants read it33/100needs work
Speed on a phone33/100needs work
A safe, trusted connection54/100close

Priorities

Fix these first

Ranked by revenue impact. Each one is something users — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

01

No obvious button to start

Add a more prominent call-to-action for starting a free trial.

02

Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

03

No price anywhere on the page

Show pricing or a "from…" anchor so users can self-qualify before they reach out.

04

No easy way to get in touch

Simplify the process for users to start writing or accessing features without confusion.

05

AI assistants have nothing to read

Publish /llms.txt with a concise machine-readable product summary, audience, pricing, and docs links.

06

Nothing on the page proves you’re a real business

Add the trust signals users look for — reviews, real cases or testimonials, credentials, and a privacy page.

07

No single clear headline

Add one clear H1 that names the target customer and result.

08

Search engines have no map of your site

Publish /sitemap.xml and submit it to search engines.

What we read on your page

What a customer finds — and doesn’t

0 of the 8 things we could check are already on your page. We found only 0 of the 8 things a customer looks for before they act. Most visitors are leaving without enough reason to call, book or buy.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more trial signups — in priority order.

Scope: an automated scan of the 1 page we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Already on your page

  • None of the tracked selling elements were detected on the pages we read.

What to add, in order of impact

  • A headline that says what you do — Lead with one headline that names the customer and the outcome they get, not a slogan.
  • An obvious button that starts the thing — Put one clear action button on the first screen (e.g. Start free, Book a demo).
  • Reviews or proof from real customers — Add a testimonial, customer logo, star rating, or an 'N customers' proof point near the top.
  • A concrete number, not an adjective — Add a concrete number (result %, time saved, customers served). Specifics convert better than adjectives.
  • Something that removes the risk of trying you — Lower perceived risk: free trial, money-back guarantee, no credit card, or cancel-anytime.
  • A price, or at least a from-figure — Show pricing or a 'starting at' anchor so buyers can self-qualify without emailing.
  • An easy way to get in touch — Give an easy capture path: short form, booking link, or contact route from the first screen.
  • Answers to the questions people ask before buying — Answer the top 3-5 buyer objections in an FAQ to remove hesitation before the CTA.

Deliverable

The full write-up

The full work-up for Pen — every fix, with copy and code ready to paste.

Complete fix plan (every issue, step by step)

1. No obvious button to start

Add a more prominent call-to-action for starting a free trial.

  1. Put one primary button on the first screen with action text (e.g. the suggested CTA below).
  2. Repeat the same CTA after the proof section and in the footer.
  3. Make the button visually dominant — one accent colour used only for the primary action.

2. Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

  1. Add JSON-LD using the schema snippet below, edited with your real details.
  2. Validate it in Google's Rich Results Test before publishing.
  3. Keep it in sync with the on-page facts (name, address, phone, offers).

3. No price anywhere on the page

Show pricing or a "from…" anchor so users can self-qualify before they reach out.

  1. Show pricing, packages, or a 'from …' anchor so buyers can self-qualify.
  2. If pricing is bespoke, give a starting price or a typical range.
  3. Pair each price with what's included so it reads as value, not cost.

4. No easy way to get in touch

Simplify the process for users to start writing or accessing features without confusion.

  1. Add a visible booking link, short form, or tap-to-call number on the first screen.
  2. Keep the form to 3 fields max; every extra field drops completion.
  3. Confirm submissions with a clear success state, not a silent reload.

5. AI assistants have nothing to read

Publish /llms.txt with a concise machine-readable product summary, audience, pricing, and docs links.

  1. Publish /llms.txt with a plain-text product summary, audience, pricing and key links.
  2. Keep it concise — answer engines reward clear, factual structure.
  3. Update it when your offer or pricing changes.

6. Nothing on the page proves you’re a real business

Add the trust signals users look for — reviews, real cases or testimonials, credentials, and a privacy page.

  1. Add 2–3 real testimonials or case results with names/logos near the CTA.
  2. Link a privacy policy and terms page in the footer.
  3. Show any credentials, guarantees, security or compliance badges you hold.

7. No single clear headline

Add one clear H1 that names the target customer and result.

  1. Add exactly one <h1> at the top of the page that names the customer and the result.
  2. Make it real text (not an image or a JavaScript-only node) so crawlers and AI read it.
  3. Demote decorative headings to <h2>/<h3> so the hierarchy is clean.

8. Search engines have no map of your site

Publish /sitemap.xml and submit it to search engines.

  1. Publish /sitemap.xml listing every indexable URL with <lastmod>.
  2. Reference it from robots.txt and submit it in Google Search Console.
  3. Regenerate it automatically whenever pages change.

Done-for-you assets — copy & paste

SEO title
Where to paste: Replace the <title> tag inside your page <head>.
Pen - 让写作更简单
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
告诉Pen您想写什么，AI将直接在您的文档中为您创作。立即体验高效写作！
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Pen - 让写作变得轻松高效

— or one of these —
- 用AI提升您的写作效率
- 与Pen一起轻松创作
Primary CTA button
Where to paste: Use as the main button on the first screen; repeat it after your proof/services section.
开始写作
JSON-LD structured data (Organization)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Pen",
  "url": "https://pen.xyz/",
  "description": "Pen是一个AI驱动的写作助手，帮助用户高效生成文档内容。",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "实时文档生成"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "风格选择与调整"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "AI代理接入"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "内容修改与反馈"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "历史记录管理"
      }
    }
  ]
}
</script>
llms.txt (for AI answer engines)
Where to paste: Create a plain text file at pen.xyz/llms.txt with this content.
# Pen

> 告诉Pen您想写什么，AI将直接在您的文档中为您创作。立即体验高效写作！

## Services
- 实时文档生成
- 风格选择与调整
- AI代理接入
- 内容修改与反馈
- 历史记录管理

## Links
- https://pen.xyz/

Page-by-page findings

PageWhat to fix
/no H1 heading
Walk me through the 8 fixes - free

No charge and no pitch - a human reads your site and answers, usually the same day.

Rather we implement it for you? Done-for-you fix — €199

Action order

48-Hour Fix Plan

  • Add a more prominent call-to-action for starting a free trial.
  • Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.
  • Show pricing or a "from…" anchor so users can self-qualify before they reach out.
  • Simplify the process for users to start writing or accessing features without confusion.
  • Publish /llms.txt with a concise machine-readable product summary, audience, pricing, and docs links.

Why it matters

The fastest users do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to start a free trial. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more trial signups

You've seen the leaks, and the full plan above is yours free — every fix written out. The only thing we charge for is doing the work instead of you.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for Pen — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑
Done-for-you — 48h€199

We implement the highest-impact fixes for Pen — metadata, schema, CTA, llms.txt, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199
Ongoing monitor€499/mo

Weekly re-checks of Pen + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

The exact wording we found

Every signal below was read from your live site — nothing is estimated. We checked 1 page; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

TitlePen - Ask more of writing.
Meta description128 chars
H1 heading Missing
Structured data Missing

Crawl & AI files

robots.txt Found
sitemap.xml Missing
llms.txt (AI) Missing
Response time1832ms

Pages we checked

/
Pen - Ask more of writing.
Read

Questions about anything in here? Reply to the email, or reach us directly — we answer the same day.

CalendlyEmail

Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites
SEO — rank in Google for what your buyers actually search
AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)
Ongoing monitoring & growth — we keep it improving
Work with Tsoden →or email support@tsoden.ai

Curious how a competitor scores?

Run the same free check on any site — the same buying signals, the same evidence quoted from the page itself. About a minute, no email needed to see the result.

Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

Full disclaimer · Terms · Privacy

This audit is from 9 Sept 2026 — we re-run it fresh before we touch anything Pen · Grade F · 31/100
Done-for-you — €199 Walk me through the 8 fixes - free