Tsoden
Public audit for peterjan.nl

Fast revenue-leak triage

peterjan.nl is 6 fixes away from more online orders.

The site is likely invisible or ambiguous to buyers and AI/search systems. The fastest wins are clearer offer framing, schema, CTA, pricing, and trust signals.

Read from 5 live pages · metadata, crawlability, trust, CTA, schema, sitemap, robots

Questions about this audit? Reply to the email or write to us — a human answers same day.

6 fixable leaks4/8 selling signals live5/11 checks passed

The complete, prioritized plan to fix all 6 leaks above and win more online orders — written for peterjan.nl, delivered instantly.

Book a free 30-min call See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked55 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time1490msUnder the 2.5s target
Checks verified5/116 need fixing

Diagnostics

Full technical analysis

36 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against peterjan.nl's live site.

18 pass 7 warn 9 fail 2 unverified

Findability

10/11 pass · 92/100
Page title
63 chars
Pass
Meta description
missing
Issue
Single H1 heading
present (5/5 pages)
Pass
Heading structure (H1–H3)
H1:5 H2:4 H3:1
Pass
Canonical tag
present
Pass
Indexable by search
indexable
Pass
Mobile viewport
set
Pass
Language declared
nl-nl
Pass
Image alt text
0/25 missing alt
Pass
Content depth
415 words
Pass
XML sitemap
couldn't verify
n/a
robots.txt
found
Pass

AI & Answer Engines

0/4 pass · 0/100
Structured data (Schema.org)
none
Issue
FAQ / Q&A schema
missing
Issue
Open Graph (social preview)
missing
Issue
Twitter / X card
missing
Issue
llms.txt (AI summary)
couldn't verify
n/a

Performance

2/3 pass · 33/100
Server response time
1,490 ms
Warning
HTML page weight
245 KB
Warning
Compression (gzip/brotli)
enabled
Pass
Render-blocking scripts
7 blocking / 25 scripts
Issue
Browser caching
cache-control set
Pass

Security

2/2 pass · 54/100
HTTPS / SSL
enabled
Pass
HSTS
missing
Warning
Content-Security-Policy
missing
Warning
X-Content-Type-Options
missing
Warning
Clickjacking protection
missing
Warning
No mixed content
clean
Pass

Conversion

2/4 pass · 55/100
Clear value proposition
found: “Sportshop Peter Jan”
Pass
Primary call-to-action
not found
Issue
Easy contact / booking
found: “form field on page”
Pass
Visible pricing signal
not found
Issue

Trust

2/3 pass · 57/100
Social proof
found: “Five Star”
Pass
Risk reversal
not found
Issue
Legal / privacy pages
not found at /privacy /terms
Warning
Analytics installed
detected
Pass

Priorities

Top Leaks To Fix First

Ranked by revenue impact. Each one is something shoppers — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

01

Direct conversion CTA

Include a prominent call-to-action button for online orders.

02

Structured data

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

03

Pricing or buying signal

Display clear pricing information for all products.

04

Trust/legal signals

Add the trust signals shoppers look for — reviews, real cases or testimonials, credentials, and a privacy page.

05

Meta description

Add a compelling meta description to improve search visibility.

06

Open Graph metadata

Add Open Graph tags so shared links render with a clear title and value proposition.

Conversion evidence

How The Page Sells

4 of 8 of the buying-decision signals we could verify are on your site today. The page shows 4 of 8 buying-decision elements. Adding the missing ones is the most direct way to convert more of the visitors you already get.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more online orders — in priority order.

Scope: an automated scan of the 5 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Selling well (detected, with proof)

  • Clear value proposition (headline) — found: “Sportshop Peter Jan”
  • Social proof (testimonial / customers / rating) — found: “Five Star” (on /product-category/beschermers)
  • Specific, quantified result — found: “100%”
  • Easy lead-capture path — found: “form field on page”

Highest-impact additions to sell more

  • Action-oriented primary CTA — Place one clear action button above the fold (e.g. Start free, Book a demo).
  • Risk reversal (trial / guarantee / no card) — Lower perceived risk: free trial, money-back guarantee, no credit card, or cancel-anytime.
  • Visible pricing / 'starting at' anchor — Show pricing or a 'starting at' anchor so buyers can self-qualify without emailing.
  • Objection handling (FAQ) — Answer the top 3-5 buyer objections in an FAQ to remove hesitation before the CTA.

Deliverable

Your complete fix pack is ready

We've already done the full work-up for peterjan.nl — every fix written out, with copy and code ready to paste. Here's what's inside:

Complete fix plan (every issue, step by step)

1. Direct conversion CTA

Include a prominent call-to-action button for online orders.

  1. Place one primary button above the fold with action text (e.g. the suggested CTA below).
  2. Repeat the same CTA after the proof section and in the footer.
  3. Make the button visually dominant — one accent colour used only for the primary action.

2. Structured data

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

  1. Add JSON-LD using the schema snippet below, edited with your real details.
  2. Validate it in Google's Rich Results Test before publishing.
  3. Keep it in sync with the on-page facts (name, address, phone, offers).

3. Pricing or buying signal

Display clear pricing information for all products.

  1. Show pricing, packages, or a 'from …' anchor so buyers can self-qualify.
  2. If pricing is bespoke, give a starting price or a typical range.
  3. Pair each price with what's included so it reads as value, not cost.

4. Trust/legal signals

Add the trust signals shoppers look for — reviews, real cases or testimonials, credentials, and a privacy page.

  1. Add 2–3 real testimonials or case results with names/logos near the CTA.
  2. Link a privacy policy and terms page in the footer.
  3. Show any credentials, guarantees, security or compliance badges you hold.

5. Meta description

Add a compelling meta description to improve search visibility.

  1. Write a 140–155 character description that states the offer and the next step.
  2. Lead with the benefit, end with a soft call to action.
  3. Include the term a buyer would search so the snippet matches their query.

6. Open Graph metadata

Add Open Graph tags so shared links render with a clear title and value proposition.

  1. Add og:title, og:description, og:image and og:url to <head>.
  2. Use a 1200×630 share image with the value proposition baked in.
  3. Test the preview with the Facebook/LinkedIn debuggers.

Done-for-you assets — copy & paste

SEO title
Where to paste: Replace the <title> tag inside your page <head>.
Sportshop Peter Jan | De Beste Bokshandschoenen
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Ontdek de grootste selectie bokshandschoenen en beschermers. Train veilig en effectief. Bezoek onze winkel of bestel online!
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Bokssport Specialist - Veilig en Effectief Trainen

— or one of these —
- Jouw Partner in Bokstraining
- Topkwaliteit Boksmateriaal voor Iedereen
Primary CTA button
Where to paste: Use as the main button above the fold; repeat it after your proof/services section.
Shop Nu
JSON-LD structured data (LocalBusiness)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "peterjan.nl",
  "url": "https://peterjan.nl/",
  "description": "Sportshop Peter Jan biedt een breed assortiment aan boksmaterialen en beschermingsproducten in Amsterdam.",
  "telephone": "020-6735421",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Bokshandschoenen voor alle niveaus"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Beschermingsproducten voor kickboksen"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Training accessoires en apparatuur"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Kleding en schoenen voor boksen"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Persoonlijk advies in de winkel"
      }
    }
  ]
}
</script>

Page-by-page findings

PageWhat to fix
/5 H1s (should be 1)
/product-category/handschoenenlooks healthy
/product-category/beschermerslooks healthy
/product-category/padslooks healthy
/product-category/traininglooks healthy

Action order

48-Hour Fix Plan

  • Include a prominent call-to-action button for online orders.
  • Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.
  • Display clear pricing information for all products.
  • Add the trust signals shoppers look for — reviews, real cases or testimonials, credentials, and a privacy page.
  • Add a compelling meta description to improve search visibility.

Why it matters

The fastest shoppers do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to place an order. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more online orders

You've seen the leaks. Most owners start with the €49 full report — the same fixes we'd implement for €199, written out so you can do them yourself. Want it hands-off? Step up a tier.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for peterjan.nl — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑
Done-for-you — 48h€199

We implement the highest-impact fixes for peterjan.nl — metadata, schema, CTA, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199
Ongoing monitor€499/mo

Weekly re-checks of peterjan.nl + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

Evidence Snapshot

Every signal below was read from your live site — nothing is estimated. We checked 5 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

TitleSportshop peterjan | De Grootste Boxing Sportshop van Nederland
Meta description0 chars
H1 heading Found 5/5
Structured data Missing

Crawl & AI files

robots.txt Found
sitemap.xml Couldn’t verify
llms.txt (AI) Couldn’t verify
Response time1490ms

Pages we checked

/
Sportshop peterjan | De Grootste Boxing Sportshop van Nederland
Read
/product-category/handschoenen
Handschoenen | Sportshop peterjan
Read
/product-category/beschermers
Beschermers | Sportshop peterjan
Read
/product-category/pads
Pads | Sportshop peterjan
Read
/product-category/training
Training | Sportshop peterjan
Read

Vragen over de bevindingen? Reply to the email, or reach us directly — we answer same day.

Email

Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites
SEO — rank in Google for what your buyers actually search
AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)
Ongoing monitoring & growth — we keep it improving
Work with Tsoden →or email support@tsoden.ai

Curious how a competitor scores?

Run the same free check on any site — the same buying signals, the same evidence quoted from the page itself. About a minute, no email needed to see the result.

Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

Full disclaimer · Terms · Privacy

This audit is from 1 Aug 2026 — we re-run it fresh when you order peterjan.nl · Grade F · 36/100
Done-for-you — €199 Book a free 30-min call