Tsoden
Public audit for puckstory.com

Fast revenue-leak triage

puckstory.com is 5 fixes away from more user engagement.

The site is likely invisible or ambiguous to buyers and AI/search systems. The fastest wins are clearer offer framing, schema, CTA, pricing, and trust signals.

Read from 1 live page · metadata, crawlability, trust, CTA, schema, sitemap, robots, llms.txt

Questions about this audit? Reply to the email or write to us — a human answers same day.

5 fixable leaks1/8 selling signals live8/13 checks passed

The complete, prioritized plan to fix all 5 leaks above and win more user engagement — written for puckstory.com, delivered instantly.

Book a free 30-min call See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked11 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time512msUnder the 2.5s target
Checks verified8/135 need fixing

Diagnostics

Full technical analysis

36 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against puckstory.com's live site.

23 pass 2 warn 11 fail

Findability

12/12 pass · 100/100
Page title
49 chars
Pass
Meta description
157 chars
Pass
Single H1 heading
present (1/1 pages)
Pass
Heading structure (H1–H3)
H1:1 H2:2 H3:0
Pass
Canonical tag
present
Pass
Indexable by search
indexable
Pass
Mobile viewport
set
Pass
Language declared
en
Pass
Image alt text
no images
Pass
Content depth
1,571 words
Pass
XML sitemap
found
Pass
robots.txt
found
Pass

AI & Answer Engines

3/5 pass · 67/100
Structured data (Schema.org)
website, dataset
Pass
FAQ / Q&A schema
missing
Issue
Open Graph (social preview)
4/4 tags
Pass
Twitter / X card
present
Pass
llms.txt (AI summary)
missing
Issue

Performance

3/5 pass · 67/100
Server response time
512 ms
Pass
HTML page weight
653.1 KB
Issue
Compression (gzip/brotli)
enabled
Pass
Render-blocking scripts
1 blocking / 3 scripts
Issue
Browser caching
cache-control set
Pass

Security

5/5 pass · 85/100
HTTPS / SSL
enabled
Pass
HSTS
missing
Warning
Content-Security-Policy
set
Pass
X-Content-Type-Options
nosniff
Pass
Clickjacking protection
protected
Pass
No mixed content
clean
Pass

Conversion

0/4 pass · 0/100
Clear value proposition
not found
Issue
Primary call-to-action
not found
Issue
Easy contact / booking
not found
Issue
Visible pricing signal
not found
Issue

Trust

0/3 pass · 0/100
Social proof
not found
Issue
Risk reversal
not found
Issue
Legal / privacy pages
not found at /privacy /terms
Warning
Analytics installed
none detected
Issue

Priorities

Top Leaks To Fix First

Ranked by revenue impact. Each one is something hockey fans — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

01

Direct conversion CTA

Add a prominent call-to-action that encourages users to dive into the interactive graph immediately.

02

Pricing or buying signal

Show pricing or a "from…" anchor so hockey fans can self-qualify before they reach out.

03

Contact or booking path

Include a clear path for users to provide feedback or ask questions about the data.

04

AI-readable llms.txt

Publish /llms.txt with a concise machine-readable product summary, audience, pricing, and docs links.

05

Trust/legal signals

Add the trust signals hockey fans look for — reviews, real cases or testimonials, credentials, and a privacy page.

Conversion evidence

How The Page Sells

1 of 8 of the buying-decision signals we could verify are on your site today. Only 1 of 8 buying-decision elements were detected. Visitors likely leave without enough reason to act, so adding these is the highest-leverage revenue work.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more user engagement — in priority order.

Scope: an automated scan of the 1 page we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Selling well (detected, with proof)

  • Specific, quantified result — found: “1916 M”

Highest-impact additions to sell more

  • Clear value proposition (headline) — Lead with one headline that names the customer and the outcome they get, not a slogan.
  • Action-oriented primary CTA — Place one clear action button above the fold (e.g. Start free, Book a demo).
  • Social proof (testimonial / customers / rating) — Add a testimonial, customer logo, star rating, or an 'N customers' proof point near the top.
  • Risk reversal (trial / guarantee / no card) — Lower perceived risk: free trial, money-back guarantee, no credit card, or cancel-anytime.
  • Visible pricing / 'starting at' anchor — Show pricing or a 'starting at' anchor so buyers can self-qualify without emailing.
  • Easy lead-capture path — Give an easy capture path: short form, booking link, or contact route from the first screen.
  • Objection handling (FAQ) — Answer the top 3-5 buyer objections in an FAQ to remove hesitation before the CTA.

Deliverable

Your complete fix pack is ready

We've already done the full work-up for puckstory.com — every fix written out, with copy and code ready to paste. Here's what's inside:

Complete fix plan (every issue, step by step)

1. Direct conversion CTA

Add a prominent call-to-action that encourages users to dive into the interactive graph immediately.

  1. Place one primary button above the fold with action text (e.g. the suggested CTA below).
  2. Repeat the same CTA after the proof section and in the footer.
  3. Make the button visually dominant — one accent colour used only for the primary action.

2. Pricing or buying signal

Show pricing or a "from…" anchor so hockey fans can self-qualify before they reach out.

  1. Show pricing, packages, or a 'from …' anchor so buyers can self-qualify.
  2. If pricing is bespoke, give a starting price or a typical range.
  3. Pair each price with what's included so it reads as value, not cost.

3. Contact or booking path

Include a clear path for users to provide feedback or ask questions about the data.

  1. Add a visible booking link, short form, or tap-to-call number on the first screen.
  2. Keep the form to 3 fields max; every extra field drops completion.
  3. Confirm submissions with a clear success state, not a silent reload.

4. AI-readable llms.txt

Publish /llms.txt with a concise machine-readable product summary, audience, pricing, and docs links.

  1. Publish /llms.txt with a plain-text product summary, audience, pricing and key links.
  2. Keep it concise — answer engines reward clear, factual structure.
  3. Update it when your offer or pricing changes.

5. Trust/legal signals

Add the trust signals hockey fans look for — reviews, real cases or testimonials, credentials, and a privacy page.

  1. Add 2–3 real testimonials or case results with names/logos near the CTA.
  2. Link a privacy policy and terms page in the footer.
  3. Show any credentials, guarantees, security or compliance badges you hold.

Done-for-you assets — copy & paste

SEO title
Where to paste: Replace the <title> tag inside your page <head>.
Puckstory - Interactive Hockey Champions Graph
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Discover every player on the Stanley Cup from 1915-2026. Explore the champions and their connections. Dive into hockey history today!
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Explore the Complete Network of Hockey Champions

— or one of these —
- Uncover the Legends of the Stanley Cup
- Visualize Hockey's Greatest Champions
Primary CTA button
Where to paste: Use as the main button above the fold; repeat it after your proof/services section.
Start Exploring
JSON-LD structured data (Organization)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "puckstory.com",
  "url": "https://puckstory.com/",
  "description": "Puckstory is an interactive platform showcasing every player engraved on the Stanley Cup along with their champion teams.",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Interactive network graph of Stanley Cup players"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Detailed player and champion statistics"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Historical data from 1915 to 2026"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Engravings and championship connections"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "User-friendly interface for hockey enthusiasts"
      }
    }
  ]
}
</script>
llms.txt (for AI answer engines)
Where to paste: Create a plain text file at puckstory.com/llms.txt with this content.
# puckstory.com

> Discover every player on the Stanley Cup from 1915-2026. Explore the champions and their connections. Dive into hockey history today!

## Services
- Interactive network graph of Stanley Cup players
- Detailed player and champion statistics
- Historical data from 1915 to 2026
- Engravings and championship connections
- User-friendly interface for hockey enthusiasts

## Links
- https://puckstory.com/

Page-by-page findings

PageWhat to fix
/looks healthy

Action order

48-Hour Fix Plan

  • Add a prominent call-to-action that encourages users to dive into the interactive graph immediately.
  • Show pricing or a "from…" anchor so hockey fans can self-qualify before they reach out.
  • Include a clear path for users to provide feedback or ask questions about the data.
  • Publish /llms.txt with a concise machine-readable product summary, audience, pricing, and docs links.
  • Add the trust signals hockey fans look for — reviews, real cases or testimonials, credentials, and a privacy page.

Why it matters

The fastest hockey fans do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to explore the graph. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more user engagement

You've seen the leaks. Most owners start with the €49 full report — the same fixes we'd implement for €199, written out so you can do them yourself. Want it hands-off? Step up a tier.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for puckstory.com — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑
Done-for-you — 48h€199

We implement the highest-impact fixes for puckstory.com — metadata, schema, CTA, llms.txt, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199
Ongoing monitor€499/mo

Weekly re-checks of puckstory.com + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

Evidence Snapshot

Every signal below was read from your live site — nothing is estimated. We checked 1 page; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

TitlePuckstory - a network graph of hockey's champions
Meta description157 chars
H1 heading Found 1/1
Structured data Found

Crawl & AI files

robots.txt Found
sitemap.xml Found
llms.txt (AI) Missing
Response time512ms

Pages we checked

/
Puckstory - a network graph of hockey's champions
Read

Vragen over de bevindingen? Reply to the email, or reach us directly — we answer same day.

Email

Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites
SEO — rank in Google for what your buyers actually search
AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)
Ongoing monitoring & growth — we keep it improving
Work with Tsoden →or email support@tsoden.ai

Curious how a competitor scores?

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Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

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This audit is from 1 Aug 2026 — we re-run it fresh when you order puckstory.com · Grade D · 50/100
Done-for-you — €199 Book a free 30-min call