01
Direct conversion CTA
Put a clear "Start free trial" button above the fold so a visitor can start a free trial in one tap.
Fast revenue-leak triage
Six years of running a period tracker app with no subscription, no ads is 2 fixes away from more trial signups.
The site is usable but probably leaking qualified visitors because important buyer and machine-readable signals are incomplete.
Read from 5 live pages · metadata, crawlability, trust, CTA, schema, sitemap, robots, llms.txt
Questions about this audit? Reply to the email or write to us — a human answers same day.
2 fixable leaks4/8 selling signals live11/13 checks passed
The complete, prioritized plan to fix all 2 leaks above and win more trial signups — written for Six years of running a period tracker app with no subscription, no ads, delivered instantly.
What buyers and AI/search engines see right now
Pages checked55 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time1185msUnder the 2.5s target
Checks verified11/132 need fixing
Diagnostics
Full technical analysis
36 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against Six years of running a period tracker app with no subscription, no ads's live site.
27 pass
4 warn
5 fail
Findability
12/12 pass · 100/100Page title
33 chars
Pass
Meta description
106 chars
Pass
Single H1 heading
present (5/5 pages)
Pass
Heading structure (H1–H3)
H1:1 H2:8 H3:4
Pass
Canonical tag
present
Pass
Indexable by search
indexable
Pass
Mobile viewport
set
Pass
Language declared
en
Pass
Image alt text
0/10 missing alt
Pass
Content depth
676 words
Pass
XML sitemap
found
Pass
robots.txt
found
Pass
AI & Answer Engines
4/5 pass · 89/100Structured data (Schema.org)
organization, softwareapplication
Pass
FAQ / Q&A schema
missing
Issue
Open Graph (social preview)
4/4 tags
Pass
Twitter / X card
present
Pass
llms.txt (AI summary)
found
Pass
Performance
3/3 pass · 56/100Server response time
1,185 ms
Warning
HTML page weight
38.9 KB
Pass
Compression (gzip/brotli)
enabled
Pass
Render-blocking scripts
0 blocking / 14 scripts
Pass
Browser caching
no cache-control
Warning
Security
4/4 pass · 77/100HTTPS / SSL
enabled
Pass
HSTS
enabled
Pass
Content-Security-Policy
missing
Warning
X-Content-Type-Options
missing
Warning
Clickjacking protection
protected
Pass
No mixed content
clean
Pass
Conversion
2/4 pass · 55/100Clear value proposition
found: “Simpluna A simple period calendar app”
Pass
Primary call-to-action
not found
Issue
Easy contact / booking
found: “contact us”
Pass
Visible pricing signal
not found
Issue
Trust
2/4 pass · 57/100Social proof
found: “reviews”
Pass
Risk reversal
not found
Issue
Legal / privacy pages
not found at /privacy /terms
Pass
Analytics installed
none detected
Issue
Priorities
Top Leaks To Fix First
Ranked by revenue impact. Each one is something users — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.
02
Pricing or buying signal
Show pricing or a "from…" anchor so users can self-qualify before they reach out.
Conversion evidence
How The Page Sells
4 of 8 of the buying-decision signals we could verify are on your site today. The page shows 4 of 8 buying-decision elements. Adding the missing ones is the most direct way to convert more of the visitors you already get.
Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more trial signups — in priority order.
Scope: an automated scan of the 5 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.
Selling well (detected, with proof)
- Clear value proposition (headline) — found: “Simpluna A simple period calendar app”
- Social proof (testimonial / customers / rating) — found: “reviews”
- Easy lead-capture path — found: “contact us” (on /en/faq)
- Objection handling (FAQ) — found: “Frequently asked questions”
Highest-impact additions to sell more
- Action-oriented primary CTA — Your visible link text is passive (found: "Read more"). Replace it with an action CTA like "Start free" or "Book a demo".
- Specific, quantified result — Add a concrete number (result %, time saved, customers served). Specifics convert better than adjectives.
- Risk reversal (trial / guarantee / no card) — Lower perceived risk: free trial, money-back guarantee, no credit card, or cancel-anytime.
- Visible pricing / 'starting at' anchor — Show pricing or a 'starting at' anchor so buyers can self-qualify without emailing.
Deliverable
Your complete fix pack is ready
We've already done the full work-up for Six years of running a period tracker app with no subscription, no ads — every fix written out, with copy and code ready to paste. Here's what's inside:
- Step-by-step fix plan for all 2 issues we found
- Ready-to-paste meta description, H1 and CTA written for your business
- JSON-LD schema generated for your site (copy-paste)
- Page-by-page breakdown of all 5 pages we checked
- Prioritised 48-hour action order — what to do first for the biggest gain
- llms.txt + robots.txt starter files for AI/search visibility
Complete fix plan (every issue, step by step)
1. Direct conversion CTA
Put a clear "Start free trial" button above the fold so a visitor can start a free trial in one tap.
- Place one primary button above the fold with action text (e.g. the suggested CTA below).
- Repeat the same CTA after the proof section and in the footer.
- Make the button visually dominant — one accent colour used only for the primary action.
2. Pricing or buying signal
Show pricing or a "from…" anchor so users can self-qualify before they reach out.
- Show pricing, packages, or a 'from …' anchor so buyers can self-qualify.
- If pricing is bespoke, give a starting price or a typical range.
- Pair each price with what's included so it reads as value, not cost.
Done-for-you assets — copy & paste
SEO title
Where to paste: Replace the <title> tag inside your page <head>.
Simpluna - Your Period Tracker
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Track your period easily with Simpluna. Enjoy no ads and a one-time purchase for premium features. Start tracking today!
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Simpluna - Your Simple Period Calendar — or one of these — - Effortless Period Tracking - Your Cycle, Simplified
Primary CTA button
Where to paste: Use as the main button above the fold; repeat it after your proof/services section.
Start Tracking
JSON-LD structured data (Organization)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Six years of running a period tracker app with no subscription, no ads",
"url": "https://simpluna.app/",
"description": "Simpluna is a straightforward app for tracking your menstrual cycle without ads or subscriptions.",
"makesOffer": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Period tracking and predictions"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "No ads or subscriptions"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "One-time purchase options"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Cloud backup feature"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "User-friendly interface"
}
}
]
}
</script>Page-by-page findings
| Page | What to fix |
|---|---|
| / | looks healthy |
| /en/faq | looks healthy |
| /en | looks healthy |
| /en/philosophy | looks healthy |
| /en/reviews | looks healthy |
Action order
48-Hour Fix Plan
- Put a clear "Start free trial" button above the fold so a visitor can start a free trial in one tap.
- Show pricing or a "from…" anchor so users can self-qualify before they reach out.
Why it matters
The fastest users do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to start a free trial. Missing signals make the offer harder to understand and easier to ignore.
Packages
Turn this into more trial signups
You've seen the leaks. Most owners start with the €49 full report — the same fixes we'd implement for €199, written out so you can do them yourself. Want it hands-off? Step up a tier.
Do it yourselfFree
The complete evidence report and the prioritized, step-by-step plan for Six years of running a period tracker app with no subscription, no ads — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.
Read the full plan ↑Done-for-you — 48h€199
We implement the highest-impact fixes for Six years of running a period tracker app with no subscription, no ads — metadata, schema, CTA, llms.txt, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.
Have us do it — €199Ongoing monitor€499/mo
Weekly re-checks of Six years of running a period tracker app with no subscription, no ads + drift alerts so the fixes compound and never silently slip back.
Start monitoringNot sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.
Verification
Evidence Snapshot
Every signal below was read from your live site — nothing is estimated. We checked 5 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.
What we read
TitleSimpluna - Simple Period Calendar
Meta description106 chars
H1 heading Found 5/5
Structured data Found
Crawl & AI files
robots.txt Found
sitemap.xml Found
llms.txt (AI) Found
Response time1185ms
Pages we checked
/
Simpluna - Simple Period Calendar
/en/faq
Frequently asked questions | Simpluna
/en
Simpluna - Simple Period Calendar
/en/philosophy
How Simpluna thinks | Simpluna
/en/reviews
What users say | Simpluna
Vragen over de bevindingen? Reply to the email, or reach us directly — we answer same day.
Who we are
Tsoden — a full-service web studio
We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.
| Web development & redesign — fast, conversion-first sites | |
| SEO — rank in Google for what your buyers actually search | |
| AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini) | |
| Ongoing monitoring & growth — we keep it improving |
Curious how a competitor scores?
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Disclaimer
This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.