Tsoden
Public audit for smileysortho.be

What we found

Smiley's Orthodontics is 3 fixes away from more booked appointments.

3 things a visitor needs are missing. The ones costing you the most: no obvious button to start, no price anywhere on the page and Nothing on the page proves you’re a real business.

Read from 2 live pages · metadata, crawlability, trust, CTA, schema, sitemap, robots

Questions about this audit? Reply to the email or write to us — a human answers same day.

3 fixable leaks

The complete, prioritized plan to fix all 3 leaks above and win more booked appointments — written for Smiley's Orthodontics, delivered instantly.

Book a free 30-min call See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked22 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time198msUnder the 2.5s target
Checks verified9/134 need fixing

Diagnostics

What we checked, and what we found

40 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against Smiley's Orthodontics's live site.

21 pass 6 warn 13 fail

Of the 40 checks we ran on your page

Anything we couldn’t read is its own segment — a page that blocks our reader is our limitation, not a mark against you, and it never lowers your score.

Fine as-is — 21Needs fixing — 13Couldn’t read — 6
See the numbers
StateCountShare
On your page2153%
Missing1333%
Couldn’t read615%

Where your page is strong, and where it isn’t

Each area is scored 0–100 against what a customer needs to find before they act.

strong (75+)close (50–74)needs work (under 50)
Can they take the next step 43
Reasons to believe you 31
Can people find you 92
Can AI assistants read it 44
Speed on a phone 67
A safe, trusted connection 54
See the numbers
Part of your pageScoreHow that reads
Can they take the next step43/100needs work
Reasons to believe you31/100needs work
Can people find you92/100strong
Can AI assistants read it44/100needs work
Speed on a phone67/100close
A safe, trusted connection54/100close

Priorities

Fix these first

Ranked by revenue impact. Each one is something patients — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

01

No obvious button to start

Put a clear "Book an appointment" button on the first screen so a visitor can book an appointment in one tap.

02

No price anywhere on the page

Show pricing or a "from…" anchor so patients can self-qualify before they reach out.

03

Nothing on the page proves you’re a real business

Add the trust signals patients look for — reviews, real cases or testimonials, credentials, and a privacy page.

What we read on your page

What a customer finds — and doesn’t

3 of the 8 things we could check are already on your page. We found only 3 of the 8 things a customer looks for before they act. Most visitors are leaving without enough reason to call, book or buy.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more booked appointments — in priority order.

Scope: an automated scan of the 2 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Already on your page

  • A headline that says what you do — found: “MORGEL SVETLANA & LALINE SARA”
  • Reviews or proof from real customers — found: “used by” (on /politique-de-confidentialite)
  • An easy way to get in touch — found: “contact us” (on /politique-de-confidentialite)

What to add, in order of impact

  • An obvious button that starts the thing — Put one clear action button on the first screen (e.g. Start free, Book a demo).
  • A concrete number, not an adjective — Add a concrete number (result %, time saved, customers served). Specifics convert better than adjectives.
  • Something that removes the risk of trying you — Lower perceived risk: free trial, money-back guarantee, no credit card, or cancel-anytime.
  • A price, or at least a from-figure — Show pricing or a 'starting at' anchor so buyers can self-qualify without emailing.
  • Answers to the questions people ask before buying — Answer the top 3-5 buyer objections in an FAQ to remove hesitation before the CTA.

Deliverable

The full write-up is ready

We've already done the full work-up for Smiley's Orthodontics — every fix written out, with copy and code ready to paste. Here's what's inside:

Complete fix plan (every issue, step by step)

1. No obvious button to start

Put a clear "Book an appointment" button on the first screen so a visitor can book an appointment in one tap.

  1. Put one primary button on the first screen with action text (e.g. the suggested CTA below).
  2. Repeat the same CTA after the proof section and in the footer.
  3. Make the button visually dominant — one accent colour used only for the primary action.

2. No price anywhere on the page

Show pricing or a "from…" anchor so patients can self-qualify before they reach out.

  1. Show pricing, packages, or a 'from …' anchor so buyers can self-qualify.
  2. If pricing is bespoke, give a starting price or a typical range.
  3. Pair each price with what's included so it reads as value, not cost.

3. Nothing on the page proves you’re a real business

Add the trust signals patients look for — reviews, real cases or testimonials, credentials, and a privacy page.

  1. Add 2–3 real testimonials or case results with names/logos near the CTA.
  2. Link a privacy policy and terms page in the footer.
  3. Show any credentials, guarantees, security or compliance badges you hold.

Done-for-you assets — copy & paste

SEO title
Where to paste: Replace the <title> tag inside your page <head>.
SMILEY'S Orthodontics - Morgel Svetlana
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Spécialiste en orthodontie, obtenez un sourire éclatant avec nos traitements personnalisés. Prenez rendez-vous dès aujourd'hui !
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Orthodontie de Spécialité pour un Sourire Éclatant

— or one of these —
- Transformez Votre Sourire avec Nos Experts
- Souriez en Confiance grâce à l'Orthodontie de Précision
Primary CTA button
Where to paste: Use as the main button on the first screen; repeat it after your proof/services section.
Prenez Rendez-vous
JSON-LD structured data (LocalBusiness)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Smiley's Orthodontics",
  "url": "https://smileysortho.be/",
  "description": "Smiley's Orthodontics offre des traitements orthodontiques spécialisés pour un sourire parfait.",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Consultation Orthodontique Personnalisée"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Traitement Invisalign"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Appareils Dentaires Traditionnels"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Orthodontie Préventive"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Suivi Post-Traitement"
      }
    }
  ]
}
</script>

Page-by-page findings

PageWhat to fix
/looks healthy
/politique-de-confidentialitelooks healthy

Action order

48-Hour Fix Plan

  • Put a clear "Book an appointment" button on the first screen so a visitor can book an appointment in one tap.
  • Show pricing or a "from…" anchor so patients can self-qualify before they reach out.
  • Add the trust signals patients look for — reviews, real cases or testimonials, credentials, and a privacy page.

Why it matters

The fastest patients do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to book an appointment. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more booked appointments

You've seen the leaks. Most owners start with the €49 full report — the same fixes we'd implement for €199, written out so you can do them yourself. Want it hands-off? Step up a tier.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for Smiley's Orthodontics — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑
Done-for-you — 48h€199

We implement the highest-impact fixes for Smiley's Orthodontics — metadata, schema, CTA, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199
Ongoing monitor€499/mo

Weekly re-checks of Smiley's Orthodontics + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

The exact wording we found

Every signal below was read from your live site — nothing is estimated. We checked 2 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

TitleSMILEY'S Orthodontics - Morgel Svetlana
Meta description153 chars
H1 heading Found 2/2
Structured data Found

Crawl & AI files

robots.txt Found
sitemap.xml Found
llms.txt (AI) Missing
Response time198ms

Pages we checked

/
SMILEY'S Orthodontics - Morgel Svetlana
Read
/politique-de-confidentialite
Smiley's Orthodontics | MORGEL SVETLANA & LALINE SARA | Brussels
Read

Questions about anything in here? Reply to the email, or reach us directly — we answer the same day.

Email

Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites
SEO — rank in Google for what your buyers actually search
AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)
Ongoing monitoring & growth — we keep it improving
Work with Tsoden →or email support@tsoden.ai

Curious how a competitor scores?

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Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

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This audit is from 7 Sept 2026 — we re-run it fresh when you order Smiley's Orthodontics · Grade C · 61/100
Done-for-you — €199 Book a free 30-min call