01
Structured data
Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.
Fast revenue-leak triage
Salary Ticker – a macOS menu bar app that ticks up your pay is 7 fixes away from more trial signups.
The site is likely invisible or ambiguous to buyers and AI/search systems. The fastest wins are clearer offer framing, schema, CTA, pricing, and trust signals.
Read from 5 live pages · metadata, crawlability, trust, CTA, schema, sitemap, robots, llms.txt
Questions about this audit? Reply to the email or write to us — a human answers same day.
7 fixable leaks5/8 selling signals live6/13 checks passed
The complete, prioritized plan to fix all 7 leaks above and win more trial signups — written for Salary Ticker – a macOS menu bar app that ticks up your pay, delivered instantly.
What buyers and AI/search engines see right now
Pages checked55 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time750msUnder the 2.5s target
Checks verified6/137 need fixing
Diagnostics
Full technical analysis
36 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against Salary Ticker – a macOS menu bar app that ticks up your pay's live site.
20 pass
7 warn
9 fail
Findability
7/10 pass · 62/100Page title
14 chars
Warning
Meta description
22 chars
Warning
Single H1 heading
present (4/5 pages)
Pass
Heading structure (H1–H3)
H1:1 H2:5 H3:5
Pass
Canonical tag
present
Pass
Indexable by search
indexable
Pass
Mobile viewport
set
Pass
Language declared
en
Pass
Image alt text
1/9 missing alt
Issue
Content depth
300 words
Pass
XML sitemap
missing
Issue
robots.txt
missing
Issue
AI & Answer Engines
1/5 pass · 22/100Structured data (Schema.org)
none
Issue
FAQ / Q&A schema
missing
Issue
Open Graph (social preview)
4/4 tags
Pass
Twitter / X card
missing
Issue
llms.txt (AI summary)
missing
Issue
Performance
5/5 pass · 100/100Server response time
750 ms
Pass
HTML page weight
20.7 KB
Pass
Compression (gzip/brotli)
enabled
Pass
Render-blocking scripts
0 blocking / 3 scripts
Pass
Browser caching
cache-control set
Pass
Security
2/2 pass · 54/100HTTPS / SSL
enabled
Pass
HSTS
missing
Warning
Content-Security-Policy
missing
Warning
X-Content-Type-Options
missing
Warning
Clickjacking protection
missing
Warning
No mixed content
clean
Pass
Conversion
4/4 pass · 100/100Clear value proposition
found: “Hey, I'm Steve.”
Pass
Primary call-to-action
found: “Schedule”
Pass
Easy contact / booking
found: “form field on page”
Pass
Visible pricing signal
found: “plan”
Pass
Trust
1/3 pass · 14/100Social proof
not found
Issue
Risk reversal
not found
Issue
Legal / privacy pages
not found at /privacy /terms
Warning
Analytics installed
detected
Pass
Priorities
Top Leaks To Fix First
Ranked by revenue impact. Each one is something users — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.
02
AI-readable llms.txt
Publish /llms.txt with a concise machine-readable product summary, audience, pricing, and docs links.
03
Trust/legal signals
Add the trust signals users look for — reviews, real cases or testimonials, credentials, and a privacy page.
04
Clear page title
Put what you do (and where) in the page title so your search result wins the click from users.
05
Meta description
Add a benefit-led meta description (what you offer + the next step) so your search snippet earns the click.
06
Sitemap present
Publish /sitemap.xml and submit it to search engines.
07
Robots file present
Publish /robots.txt with a sitemap reference and no accidental blocking.
Conversion evidence
How The Page Sells
5 of 8 of the buying-decision signals we could verify are on your site today. The page shows 5 of 8 buying-decision elements. Adding the missing ones is the most direct way to convert more of the visitors you already get.
Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more trial signups — in priority order.
Scope: an automated scan of the 5 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.
Selling well (detected, with proof)
- Clear value proposition (headline) — found: “Hey, I'm Steve.”
- Action-oriented primary CTA — found: “Schedule” (on /the-productive-programmer)
- Specific, quantified result — found: “2026 m”
- Visible pricing / 'starting at' anchor — found: “plan” (on /the-productive-programmer)
- Easy lead-capture path — found: “form field on page” (on /the-productive-programmer)
Highest-impact additions to sell more
- Social proof (testimonial / customers / rating) — Add a testimonial, customer logo, star rating, or an 'N customers' proof point near the top.
- Risk reversal (trial / guarantee / no card) — Lower perceived risk: free trial, money-back guarantee, no credit card, or cancel-anytime.
- Objection handling (FAQ) — Answer the top 3-5 buyer objections in an FAQ to remove hesitation before the CTA.
Deliverable
Your complete fix pack is ready
We've already done the full work-up for Salary Ticker – a macOS menu bar app that ticks up your pay — every fix written out, with copy and code ready to paste. Here's what's inside:
- Step-by-step fix plan for all 7 issues we found
- Ready-to-paste meta description, H1 and CTA written for your business
- JSON-LD schema generated for your site (copy-paste)
- Page-by-page breakdown of all 5 pages we checked
- Prioritised 48-hour action order — what to do first for the biggest gain
- llms.txt + robots.txt starter files for AI/search visibility
Complete fix plan (every issue, step by step)
1. Structured data
Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.
- Add JSON-LD using the schema snippet below, edited with your real details.
- Validate it in Google's Rich Results Test before publishing.
- Keep it in sync with the on-page facts (name, address, phone, offers).
2. AI-readable llms.txt
Publish /llms.txt with a concise machine-readable product summary, audience, pricing, and docs links.
- Publish /llms.txt with a plain-text product summary, audience, pricing and key links.
- Keep it concise — answer engines reward clear, factual structure.
- Update it when your offer or pricing changes.
3. Trust/legal signals
Add the trust signals users look for — reviews, real cases or testimonials, credentials, and a privacy page.
- Add 2–3 real testimonials or case results with names/logos near the CTA.
- Link a privacy policy and terms page in the footer.
- Show any credentials, guarantees, security or compliance badges you hold.
4. Clear page title
Put what you do (and where) in the page title so your search result wins the click from users.
- Write a 50–60 character <title> in the format: Primary outcome for [audience] — [Brand].
- Put the most-searched term first; keep the brand at the end.
- Make every important page's title unique — never reuse the homepage title.
5. Meta description
Add a benefit-led meta description (what you offer + the next step) so your search snippet earns the click.
- Write a 140–155 character description that states the offer and the next step.
- Lead with the benefit, end with a soft call to action.
- Include the term a buyer would search so the snippet matches their query.
6. Sitemap present
Publish /sitemap.xml and submit it to search engines.
- Publish /sitemap.xml listing every indexable URL with <lastmod>.
- Reference it from robots.txt and submit it in Google Search Console.
- Regenerate it automatically whenever pages change.
7. Robots file present
Publish /robots.txt with a sitemap reference and no accidental blocking.
- Publish /robots.txt that allows crawling and points to your sitemap.
- Double-check you are not accidentally Disallow-ing the whole site.
- Remove any leftover 'Disallow: /' from staging.
Done-for-you assets — copy & paste
SEO title
Where to paste: Replace the <title> tag inside your page <head>.
Steve Harrison - Front End Developer & SaaS Specialist
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Transform your web presence with expert front end development. Let's build secure, accessible, and high-performing applications together.
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Expert Front End Development for High-Impact Applications — or one of these — - Building Secure and Accessible Web Solutions - Elevate Your User Experience with Professional Development
Primary CTA button
Where to paste: Use as the main button above the fold; repeat it after your proof/services section.
Get Started Today
JSON-LD structured data (Organization)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Salary Ticker – a macOS menu bar app that ticks up your pay",
"url": "https://steveharrison.dev/",
"description": "Steve Harrison is a Senior Front End Developer specializing in creating high-value web applications.",
"makesOffer": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Custom Front End Development"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Performance Optimization"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Web Accessibility Consulting"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "SaaS Application Development"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Open Source Contributions"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Technical Blogging and Education"
}
}
]
}
</script>robots.txt
Where to paste: Create a plain text file at steveharrison.dev/robots.txt with this content.
User-agent: * Allow: / Sitemap: https://steveharrison.dev/sitemap.xml
llms.txt (for AI answer engines)
Where to paste: Create a plain text file at steveharrison.dev/llms.txt with this content.
# Salary Ticker – a macOS menu bar app that ticks up your pay > Transform your web presence with expert front end development. Let's build secure, accessible, and high-performing applications together. ## Services - Custom Front End Development - Performance Optimization - Web Accessibility Consulting - SaaS Application Development - Open Source Contributions - Technical Blogging and Education ## Links - https://steveharrison.dev/
Page-by-page findings
| Page | What to fix |
|---|---|
| / | looks healthy |
| /the-productive-programmer | looks healthy |
| /articles | no H1 heading |
| /recommendations | looks healthy |
| /showdirectorypicker-opens-up-a-whole-new-world | looks healthy |
Action order
48-Hour Fix Plan
- Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.
- Publish /llms.txt with a concise machine-readable product summary, audience, pricing, and docs links.
- Add the trust signals users look for — reviews, real cases or testimonials, credentials, and a privacy page.
- Put what you do (and where) in the page title so your search result wins the click from users.
- Add a benefit-led meta description (what you offer + the next step) so your search snippet earns the click.
Why it matters
The fastest users do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to start a free trial. Missing signals make the offer harder to understand and easier to ignore.
Packages
Turn this into more trial signups
You've seen the leaks. Most owners start with the €49 full report — the same fixes we'd implement for €199, written out so you can do them yourself. Want it hands-off? Step up a tier.
Do it yourselfFree
The complete evidence report and the prioritized, step-by-step plan for Salary Ticker – a macOS menu bar app that ticks up your pay — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.
Read the full plan ↑Done-for-you — 48h€199
We implement the highest-impact fixes for Salary Ticker – a macOS menu bar app that ticks up your pay — metadata, schema, CTA, llms.txt, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.
Have us do it — €199Ongoing monitor€499/mo
Weekly re-checks of Salary Ticker – a macOS menu bar app that ticks up your pay + drift alerts so the fixes compound and never silently slip back.
Start monitoringNot sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.
Verification
Evidence Snapshot
Every signal below was read from your live site — nothing is estimated. We checked 5 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.
What we read
TitleSteve Harrison
Meta description22 chars
H1 heading Found 4/5
Structured data Missing
Crawl & AI files
robots.txt Missing
sitemap.xml Missing
llms.txt (AI) Missing
Response time750ms
Pages we checked
/
Steve Harrison
/the-productive-programmer
The Productive Programmer
/articles
Steve Harrison
/recommendations
Recommendations | Steve Harrison
/showdirectorypicker-opens-up-a-whole-new-world
window.showDirectoryPicker opens up a whole new world
Vragen over de bevindingen? Reply to the email, or reach us directly — we answer same day.
Who we are
Tsoden — a full-service web studio
We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.
| Web development & redesign — fast, conversion-first sites | |
| SEO — rank in Google for what your buyers actually search | |
| AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini) | |
| Ongoing monitoring & growth — we keep it improving |
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Disclaimer
This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.