Tsoden
Public audit for test.shark.kz

What we found

Шар-Құрылыс is 7 fixes away from more new customers.

7 things a visitor needs are missing. The ones costing you the most: no obvious button to start, Search engines can’t tell what you sell and no price anywhere on the page, plus 4 more below.

Read from 5 live pages · metadata, crawlability, trust, CTA, schema, sitemap, robots, llms.txt

Questions about this audit? Reply to the email or write to us — a human answers same day.

7 fixable leaks

The prioritized plan to fix all 7 leaks above and win more new customers is below — free, nothing to unlock.

Walk me through the 7 fixes - free See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked55 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time196msUnder the 2.5s target
Checks verified6/137 need fixing

Diagnostics

What we checked, and what we found

40 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against Шар-Құрылыс's live site.

14 pass 8 warn 18 fail

Of the 40 checks we ran on your page

Anything we couldn’t read is its own segment — a page that blocks our reader is our limitation, not a mark against you, and it never lowers your score.

Fine as-is — 14Needs fixing — 18Couldn’t read — 8
See the numbers
StateCountShare
On your page1435%
Missing1845%
Couldn’t read820%

Where your page is strong, and where it isn’t

Each area is scored 0–100 against what a customer needs to find before they act.

strong (75+)close (50–74)needs work (under 50)
Can they take the next step 21
Reasons to believe you 38
Can people find you 62
Can AI assistants read it 22
Speed on a phone 56
A safe, trusted connection 8
See the numbers
Part of your pageScoreHow that reads
Can they take the next step21/100needs work
Reasons to believe you38/100needs work
Can people find you62/100close
Can AI assistants read it22/100needs work
Speed on a phone56/100close
A safe, trusted connection8/100needs work

Priorities

Fix these first

Ranked by revenue impact. Each one is something customers — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

01

No obvious button to start

Put a clear "Get in touch" button on the first screen so a visitor can get in touch in one tap.

02

Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

03

No price anywhere on the page

Show pricing or a "from…" anchor so customers can self-qualify before they reach out.

04

AI assistants have nothing to read

Publish /llms.txt with a concise machine-readable product summary, audience, pricing, and docs links.

05

Nothing on the page proves you’re a real business

Add the trust signals customers look for — reviews, real cases or testimonials, credentials, and a privacy page.

06

Your page title doesn’t say what you do

Put what you do (and where) in the page title so your search result wins the click from customers.

07

No single clear headline

Add one clear H1 that names the target customer and result.

What we read on your page

What a customer finds — and doesn’t

2 of the 8 things we could check are already on your page. We found only 2 of the 8 things a customer looks for before they act. Most visitors are leaving without enough reason to call, book or buy.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more new customers — in priority order.

Scope: an automated scan of the 5 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Already on your page

  • A concrete number, not an adjective — we found “30 лет”, which points at it, but no actual number on the page we read
  • An easy way to get in touch — found: “form field on page”

What to add, in order of impact

  • A headline that says what you do — Lead with one headline that names the customer and the outcome they get, not a slogan.
  • An obvious button that starts the thing — Put one clear action button on the first screen (e.g. Start free, Book a demo).
  • Reviews or proof from real customers — Add a testimonial, customer logo, star rating, or an 'N customers' proof point near the top.
  • Something that removes the risk of trying you — Lower perceived risk: free trial, money-back guarantee, no credit card, or cancel-anytime.
  • A price, or at least a from-figure — Show pricing or a 'starting at' anchor so buyers can self-qualify without emailing.
  • Answers to the questions people ask before buying — Answer the top 3-5 buyer objections in an FAQ to remove hesitation before the CTA.

Deliverable

The full write-up

The full work-up for Шар-Құрылыс — every fix, with copy and code ready to paste.

Complete fix plan (every issue, step by step)

1. No obvious button to start

Put a clear "Get in touch" button on the first screen so a visitor can get in touch in one tap.

  1. Put one primary button on the first screen with action text (e.g. the suggested CTA below).
  2. Repeat the same CTA after the proof section and in the footer.
  3. Make the button visually dominant — one accent colour used only for the primary action.

2. Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

  1. Add JSON-LD using the schema snippet below, edited with your real details.
  2. Validate it in Google's Rich Results Test before publishing.
  3. Keep it in sync with the on-page facts (name, address, phone, offers).

3. No price anywhere on the page

Show pricing or a "from…" anchor so customers can self-qualify before they reach out.

  1. Show pricing, packages, or a 'from …' anchor so buyers can self-qualify.
  2. If pricing is bespoke, give a starting price or a typical range.
  3. Pair each price with what's included so it reads as value, not cost.

4. AI assistants have nothing to read

Publish /llms.txt with a concise machine-readable product summary, audience, pricing, and docs links.

  1. Publish /llms.txt with a plain-text product summary, audience, pricing and key links.
  2. Keep it concise — answer engines reward clear, factual structure.
  3. Update it when your offer or pricing changes.

5. Nothing on the page proves you’re a real business

Add the trust signals customers look for — reviews, real cases or testimonials, credentials, and a privacy page.

  1. Add 2–3 real testimonials or case results with names/logos near the CTA.
  2. Link a privacy policy and terms page in the footer.
  3. Show any credentials, guarantees, security or compliance badges you hold.

6. Your page title doesn’t say what you do

Put what you do (and where) in the page title so your search result wins the click from customers.

  1. Write a 50–60 character <title> in the format: Primary outcome for [audience] — [Brand].
  2. Put the most-searched term first; keep the brand at the end.
  3. Make every important page's title unique — never reuse the homepage title.

7. No single clear headline

Add one clear H1 that names the target customer and result.

  1. Add exactly one <h1> at the top of the page that names the customer and the result.
  2. Make it real text (not an image or a JavaScript-only node) so crawlers and AI read it.
  3. Demote decorative headings to <h2>/<h3> so the hierarchy is clean.

Done-for-you assets — copy & paste

SEO title
Where to paste: Replace the <title> tag inside your page <head>.
Шар-Құрылыс — индустриалды үй салу, 30 жылдан астам тәжірибе
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Шар-Құрылыс — Қазақстандағы GLB флагманы: өзінің домостроительный комбинатымен қалыпты, экожағдайда және қолайлы бағада тұрғын үйлер салады. Бүгінгі күні 360…
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Сенімді үй — өзіңізге, отбасыңызға, болашағыңызға

— or one of these —
- Қазақстандың бірінші Green Tech үй салу холдингі — Шар-Құрылыс
- 30 жылдық тәжірибе, өз комбинаты, 360° LIVE көрініс — сіздің идеалды үйіңіз басталады мұнда
Primary CTA button
Where to paste: Use as the main button on the first screen; repeat it after your proof/services section.
360° көріңіз
JSON-LD structured data (Organization)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Шар-Құрылыс",
  "url": "http://test.shark.kz/",
  "description": "Шар-Құрылыс — Қазақстандағы индустриалды тұрғын үй салу холдингі, өз домостроительный комбинатымен жұмыс істейді, Астанада Grand Victoria, Bagystan 2 және 4 сияқты жобаларды іске асырады.",
  "telephone": "+7 700 422 22 20",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Индустриалды үй салу (GLB технологиясымен)"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Тұрғын үйлердің 360° LIVE виртуалды көрінісі"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Жеке жобалау және жеке тапсырыс бойынша үй салу"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Green Tech құрылыс (энергоэффективті, экологиялық таза шешімдер)"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Біртұтас жобалау-салу циклы («кілттің астында»)"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Құрылыс материалдарын өз комбинатында өндіру және жеткізу"
      }
    }
  ]
}
</script>
llms.txt (for AI answer engines)
Where to paste: Create a plain text file at test.shark.kz/llms.txt with this content.
# Шар-Құрылыс

> Шар-Құрылыс — Қазақстандағы GLB флагманы: өзінің домостроительный комбинатымен қалыпты, экожағдайда және қолайлы бағада тұрғын үйлер салады. Бүгінгі күні 360…

## Services
- Индустриалды үй салу (GLB технологиясымен)
- Тұрғын үйлердің 360° LIVE виртуалды көрінісі
- Жеке жобалау және жеке тапсырыс бойынша үй салу
- Green Tech құрылыс (энергоэффективті, экологиялық таза шешімдер)
- Біртұтас жобалау-салу циклы («кілттің астында»)
- Құрылыс материалдарын өз комбинатында өндіру және жеткізу

## Links
- http://test.shark.kz/

Page-by-page findings

PageWhat to fix
/no H1 heading
/service-partnersno H1 heading
/ru/ourprojectsno H1 heading
/ru/companyno H1 heading
/panoramasno H1 heading
Walk me through the 7 fixes - free

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Action order

48-Hour Fix Plan

  • Put a clear "Get in touch" button on the first screen so a visitor can get in touch in one tap.
  • Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.
  • Show pricing or a "from…" anchor so customers can self-qualify before they reach out.
  • Publish /llms.txt with a concise machine-readable product summary, audience, pricing, and docs links.
  • Add the trust signals customers look for — reviews, real cases or testimonials, credentials, and a privacy page.

Why it matters

The fastest customers do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to get in touch. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more new customers

You've seen the leaks, and the full plan above is yours free — every fix written out. The only thing we charge for is doing the work instead of you.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for Шар-Құрылыс — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑
Done-for-you — 48h€199

We implement the highest-impact fixes for Шар-Құрылыс — metadata, schema, CTA, llms.txt, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199
Ongoing monitor€499/mo

Weekly re-checks of Шар-Құрылыс + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

The exact wording we found

Every signal below was read from your live site — nothing is estimated. We checked 5 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

TitleШар-Құрылыс
Meta description201 chars
H1 heading Missing
Structured data Missing

Crawl & AI files

robots.txt Found
sitemap.xml Found
llms.txt (AI) Missing
Response time196ms

Pages we checked

/
Шар-Құрылыс
Read
/service-partners
Шар-Құрылыс Партнерам
Read
/ru/ourprojects
Наши проекты
Read
/ru/company
О компании
Read
/panoramas
Шар-Құрылыс |360° аэрофотосъемка
Read

Questions about anything in here? Reply to the email, or reach us directly — we answer the same day.

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Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites
SEO — rank in Google for what your buyers actually search
AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)
Ongoing monitoring & growth — we keep it improving
Work with Tsoden →or email support@tsoden.ai

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Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

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This audit is from 20 Sept 2026 — we re-run it fresh before we touch anything Шар-Құрылыс · Grade F · 37/100
Done-for-you — €199 Walk me through the 7 fixes - free