Tsoden
Public audit for thulr.co

Fast revenue-leak triage

thulr.co is 4 fixes away from more subscriptions.

The site is usable but probably leaking qualified visitors because important buyer and machine-readable signals are incomplete.

Read from 5 live pages · metadata, crawlability, trust, CTA, schema, sitemap, robots, llms.txt

Questions about this audit? Reply to the email or write to us — a human answers same day.

4 fixable leaks3/8 selling signals live9/13 checks passed

The complete, prioritized plan to fix all 4 leaks above and win more subscriptions — written for thulr.co, delivered instantly.

Book a free 30-min call See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked55 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time641msUnder the 2.5s target
Checks verified9/134 need fixing

Diagnostics

Full technical analysis

36 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against thulr.co's live site.

24 pass 3 warn 9 fail

Findability

11/12 pass · 96/100
Page title
42 chars
Pass
Meta description
121 chars
Pass
Single H1 heading
present (5/5 pages)
Pass
Heading structure (H1–H3)
H1:1 H2:2 H3:4
Pass
Canonical tag
present
Pass
Indexable by search
indexable
Pass
Mobile viewport
set
Pass
Language declared
en
Pass
Image alt text
0/3 missing alt
Pass
Content depth
232 words
Issue
XML sitemap
found
Pass
robots.txt
found
Pass

AI & Answer Engines

3/5 pass · 67/100
Structured data (Schema.org)
webpage, website
Pass
FAQ / Q&A schema
missing
Issue
Open Graph (social preview)
4/4 tags
Pass
Twitter / X card
present
Pass
llms.txt (AI summary)
missing
Issue

Performance

4/5 pass · 78/100
Server response time
641 ms
Pass
HTML page weight
140.7 KB
Pass
Compression (gzip/brotli)
enabled
Pass
Render-blocking scripts
1 blocking / 40 scripts
Issue
Browser caching
cache-control set
Pass

Security

3/3 pass · 69/100
HTTPS / SSL
enabled
Pass
HSTS
enabled
Pass
Content-Security-Policy
missing
Warning
X-Content-Type-Options
missing
Warning
Clickjacking protection
missing
Warning
No mixed content
clean
Pass

Conversion

1/4 pass · 27/100
Clear value proposition
found: “Look up any character without spoilers.”
Pass
Primary call-to-action
not found
Issue
Easy contact / booking
not found
Issue
Visible pricing signal
not found
Issue

Trust

2/4 pass · 57/100
Social proof
found: “review”
Pass
Risk reversal
not found
Issue
Legal / privacy pages
not found at /privacy /terms
Pass
Analytics installed
none detected
Issue

Priorities

Top Leaks To Fix First

Ranked by revenue impact. Each one is something readers — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

01

Direct conversion CTA

Add a prominent call-to-action for signing up for updates or newsletters.

02

Pricing or buying signal

Show pricing or a "from…" anchor so readers can self-qualify before they reach out.

03

Contact or booking path

Create a clear path for readers to contact for support or inquiries.

04

AI-readable llms.txt

Publish /llms.txt with a concise machine-readable product summary, audience, pricing, and docs links.

Conversion evidence

How The Page Sells

3 of 8 of the buying-decision signals we could verify are on your site today. Only 3 of 8 buying-decision elements were detected. Visitors likely leave without enough reason to act, so adding these is the highest-leverage revenue work.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more subscriptions — in priority order.

Scope: an automated scan of the 5 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Selling well (detected, with proof)

  • Clear value proposition (headline) — found: “Look up any character without spoilers.”
  • Social proof (testimonial / customers / rating) — found: “review” (on /about)
  • Specific, quantified result — found: “1 m” (on /about)

Highest-impact additions to sell more

  • Action-oriented primary CTA — Place one clear action button above the fold (e.g. Start free, Book a demo).
  • Risk reversal (trial / guarantee / no card) — Lower perceived risk: free trial, money-back guarantee, no credit card, or cancel-anytime.
  • Visible pricing / 'starting at' anchor — Show pricing or a 'starting at' anchor so buyers can self-qualify without emailing.
  • Easy lead-capture path — Give an easy capture path: short form, booking link, or contact route from the first screen.
  • Objection handling (FAQ) — Answer the top 3-5 buyer objections in an FAQ to remove hesitation before the CTA.

Deliverable

Your complete fix pack is ready

We've already done the full work-up for thulr.co — every fix written out, with copy and code ready to paste. Here's what's inside:

Complete fix plan (every issue, step by step)

1. Direct conversion CTA

Add a prominent call-to-action for signing up for updates or newsletters.

  1. Place one primary button above the fold with action text (e.g. the suggested CTA below).
  2. Repeat the same CTA after the proof section and in the footer.
  3. Make the button visually dominant — one accent colour used only for the primary action.

2. Pricing or buying signal

Show pricing or a "from…" anchor so readers can self-qualify before they reach out.

  1. Show pricing, packages, or a 'from …' anchor so buyers can self-qualify.
  2. If pricing is bespoke, give a starting price or a typical range.
  3. Pair each price with what's included so it reads as value, not cost.

3. Contact or booking path

Create a clear path for readers to contact for support or inquiries.

  1. Add a visible booking link, short form, or tap-to-call number on the first screen.
  2. Keep the form to 3 fields max; every extra field drops completion.
  3. Confirm submissions with a clear success state, not a silent reload.

4. AI-readable llms.txt

Publish /llms.txt with a concise machine-readable product summary, audience, pricing, and docs links.

  1. Publish /llms.txt with a plain-text product summary, audience, pricing and key links.
  2. Keep it concise — answer engines reward clear, factual structure.
  3. Update it when your offer or pricing changes.

Done-for-you assets — copy & paste

SEO title
Where to paste: Replace the <title> tag inside your page <head>.
Thulr — Spoiler-Free Guide for Book Series
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Look up characters, places, factions, and terms without spoilers. Pick your current book and chapter, then search safely.
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Look up any character<br/>without spoilers.
Primary CTA button
Where to paste: Use as the main button above the fold; repeat it after your proof/services section.
Join Thulr
JSON-LD structured data (Organization)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "thulr.co",
  "url": "https://thulr.co/",
  "description": "Look up characters, places, factions, and terms without spoilers. Pick your current book and chapter, then search safely."
}
</script>
llms.txt (for AI answer engines)
Where to paste: Create a plain text file at thulr.co/llms.txt with this content.
# thulr.co

> Look up characters, places, factions, and terms without spoilers. Pick your current book and chapter, then search safely.

## Services
- Look up any character<br/>without spoilers.

## Links
- https://thulr.co/

Page-by-page findings

PageWhat to fix
/looks healthy
/aboutlooks healthy
/serieslooks healthy
/series/empyreanlooks healthy
/series/acotarlooks healthy

Action order

48-Hour Fix Plan

  • Add a prominent call-to-action for signing up for updates or newsletters.
  • Show pricing or a "from…" anchor so readers can self-qualify before they reach out.
  • Create a clear path for readers to contact for support or inquiries.
  • Publish /llms.txt with a concise machine-readable product summary, audience, pricing, and docs links.

Why it matters

The fastest readers do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to sign up for updates. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more subscriptions

You've seen the leaks. Most owners start with the €49 full report — the same fixes we'd implement for €199, written out so you can do them yourself. Want it hands-off? Step up a tier.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for thulr.co — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑
Done-for-you — 48h€199

We implement the highest-impact fixes for thulr.co — metadata, schema, CTA, llms.txt, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199
Ongoing monitor€499/mo

Weekly re-checks of thulr.co + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

Evidence Snapshot

Every signal below was read from your live site — nothing is estimated. We checked 5 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

TitleThulr — Spoiler-Free Guide for Book Series
Meta description121 chars
H1 heading Found 5/5
Structured data Found

Crawl & AI files

robots.txt Found
sitemap.xml Found
llms.txt (AI) Missing
Response time641ms

Pages we checked

/
Thulr — Spoiler-Free Guide for Book Series
Read
/about
About Thulr — Spoiler-Free Guides for Book Series
Read
/series
All Series — Spoiler-Free Guides | Thulr
Read
/series/empyrean
Fourth Wing, Iron Flame & Onyx Storm (The Empyrean) — Spoiler-Free Gui
Read
/series/acotar
A Court of Thorns and Roses (ACOTAR) — Spoiler-Free Guide | Thulr
Read

Vragen over de bevindingen? Reply to the email, or reach us directly — we answer same day.

Email

Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites
SEO — rank in Google for what your buyers actually search
AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)
Ongoing monitoring & growth — we keep it improving
Work with Tsoden →or email support@tsoden.ai

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Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

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This audit is from 1 Aug 2026 — we re-run it fresh when you order thulr.co · Grade C · 58/100
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