Tsoden
Public audit for topfloor.company

What we found

Show HN is 8 fixes away from more paid rankings.

8 things a visitor needs are missing. The ones costing you the most: no obvious button to start, Search engines can’t tell what you sell and no easy way to get in touch, plus 5 more below.

Read from 3 live pages · metadata, crawlability, trust, CTA, schema, sitemap, robots, llms.txt

Questions about this audit? Reply to the email or write to us — a human answers same day.

8 fixable leaks

The complete, prioritized plan to fix all 8 leaks above and win more paid rankings — written for Show HN, delivered instantly.

Book a free 30-min call See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked33 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time2889msSlower than the 2.5s target
Checks verified5/138 need fixing

Diagnostics

What we checked, and what we found

40 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against Show HN's live site.

15 pass 5 warn 20 fail

Of the 40 checks we ran on your page

Anything we couldn’t read is its own segment — a page that blocks our reader is our limitation, not a mark against you, and it never lowers your score.

Fine as-is — 15Needs fixing — 20Couldn’t read — 5
See the numbers
StateCountShare
On your page1538%
Missing2050%
Couldn’t read513%

Where your page is strong, and where it isn’t

Each area is scored 0–100 against what a customer needs to find before they act.

strong (75+)close (50–74)needs work (under 50)
Can they take the next step 14
Reasons to believe you 0
Can people find you 65
Can AI assistants read it 33
Speed on a phone 44
A safe, trusted connection 69
See the numbers
Part of your pageScoreHow that reads
Can they take the next step14/100needs work
Reasons to believe you0/100needs work
Can people find you65/100close
Can AI assistants read it33/100needs work
Speed on a phone44/100needs work
A safe, trusted connection69/100close

Priorities

Fix these first

Ranked by revenue impact. Each one is something companies — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

01

No obvious button to start

Add a prominent call-to-action that encourages companies to sign up for the ranking service.

02

Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

03

No easy way to get in touch

Simplify the process for companies to inquire or sign up for the service.

04

AI assistants have nothing to read

Publish /llms.txt with a concise machine-readable product summary, audience, pricing, and docs links.

05

Nothing on the page proves you’re a real business

Incorporate trust signals to assure companies of the legitimacy and effectiveness of the ranking system.

06

The page is slow to answer

Ensure a quick response system for inquiries to engage potential clients immediately.

07

Search engines have no map of your site

Publish /sitemap.xml and submit it to search engines.

08

No robots.txt telling crawlers what to do

Publish /robots.txt with a sitemap reference and no accidental blocking.

What we read on your page

What a customer finds — and doesn’t

2 of the 8 things we could check are already on your page. We found only 2 of the 8 things a customer looks for before they act. Most visitors are leaving without enough reason to call, book or buy.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more paid rankings — in priority order.

Scope: an automated scan of the 3 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Already on your page

  • A concrete number, not an adjective — we found “$1”, which points at it, but no actual number on the page we read (on /rules)
  • A price, or at least a from-figure — found: “$1” (on /rules)

What to add, in order of impact

  • A headline that says what you do — Lead with one headline that names the customer and the outcome they get, not a slogan.
  • An obvious button that starts the thing — Put one clear action button on the first screen (e.g. Start free, Book a demo).
  • Reviews or proof from real customers — Add a testimonial, customer logo, star rating, or an 'N customers' proof point near the top.
  • Something that removes the risk of trying you — Lower perceived risk: free trial, money-back guarantee, no credit card, or cancel-anytime.
  • An easy way to get in touch — Give an easy capture path: short form, booking link, or contact route from the first screen.
  • Answers to the questions people ask before buying — Answer the top 3-5 buyer objections in an FAQ to remove hesitation before the CTA.

Deliverable

The full write-up is ready

We've already done the full work-up for Show HN — every fix written out, with copy and code ready to paste. Here's what's inside:

Complete fix plan (every issue, step by step)

1. No obvious button to start

Add a prominent call-to-action that encourages companies to sign up for the ranking service.

  1. Put one primary button on the first screen with action text (e.g. the suggested CTA below).
  2. Repeat the same CTA after the proof section and in the footer.
  3. Make the button visually dominant — one accent colour used only for the primary action.

2. Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

  1. Add JSON-LD using the schema snippet below, edited with your real details.
  2. Validate it in Google's Rich Results Test before publishing.
  3. Keep it in sync with the on-page facts (name, address, phone, offers).

3. No easy way to get in touch

Simplify the process for companies to inquire or sign up for the service.

  1. Add a visible booking link, short form, or tap-to-call number on the first screen.
  2. Keep the form to 3 fields max; every extra field drops completion.
  3. Confirm submissions with a clear success state, not a silent reload.

4. AI assistants have nothing to read

Publish /llms.txt with a concise machine-readable product summary, audience, pricing, and docs links.

  1. Publish /llms.txt with a plain-text product summary, audience, pricing and key links.
  2. Keep it concise — answer engines reward clear, factual structure.
  3. Update it when your offer or pricing changes.

5. Nothing on the page proves you’re a real business

Incorporate trust signals to assure companies of the legitimacy and effectiveness of the ranking system.

  1. Add 2–3 real testimonials or case results with names/logos near the CTA.
  2. Link a privacy policy and terms page in the footer.
  3. Show any credentials, guarantees, security or compliance badges you hold.

6. The page is slow to answer

Ensure a quick response system for inquiries to engage potential clients immediately.

  1. Compress and lazy-load images; serve modern formats (WebP/AVIF).
  2. Put the site behind a CDN and enable caching of static assets.
  3. Defer non-critical JavaScript so the first screen paints fast.

7. Search engines have no map of your site

Publish /sitemap.xml and submit it to search engines.

  1. Publish /sitemap.xml listing every indexable URL with <lastmod>.
  2. Reference it from robots.txt and submit it in Google Search Console.
  3. Regenerate it automatically whenever pages change.

8. No robots.txt telling crawlers what to do

Publish /robots.txt with a sitemap reference and no accidental blocking.

  1. Publish /robots.txt that allows crawling and points to your sitemap.
  2. Double-check you are not accidentally Disallow-ing the whole site.
  3. Remove any leftover 'Disallow: /' from staging.

Done-for-you assets — copy & paste

SEO title
Where to paste: Replace the <title> tag inside your page <head>.
TopFloor.Company — Outrank Your Competitors
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Pay to rank higher than competitors on our leaderboard. Simple, transparent, effective. Join now!
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Outrank Your Competitors with TopFloor

— or one of these —
- Dominate the Leaderboard Today
- Rise Above Your Rivals Effortlessly
Primary CTA button
Where to paste: Use as the main button on the first screen; repeat it after your proof/services section.
Join Now
JSON-LD structured data (Organization)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Show HN",
  "url": "https://topfloor.company/",
  "description": "TopFloor.Company offers a transparent leaderboard for companies to pay for higher rankings against competitors.",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Real-time leaderboard rankings"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Transparent payment system"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Direct competitor comparison"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Instant ranking updates"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "No editorial bias"
      }
    }
  ]
}
</script>
robots.txt
Where to paste: Create a plain text file at topfloor.company/robots.txt with this content.
User-agent: *
Allow: /
Sitemap: https://topfloor.company/sitemap.xml
llms.txt (for AI answer engines)
Where to paste: Create a plain text file at topfloor.company/llms.txt with this content.
# Show HN

> Pay to rank higher than competitors on our leaderboard. Simple, transparent, effective. Join now!

## Services
- Real-time leaderboard rankings
- Transparent payment system
- Direct competitor comparison
- Instant ranking updates
- No editorial bias

## Links
- https://topfloor.company/

Page-by-page findings

PageWhat to fix
/no H1 heading
/aboutlooks healthy
/ruleslooks healthy

Action order

48-Hour Fix Plan

  • Add a prominent call-to-action that encourages companies to sign up for the ranking service.
  • Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.
  • Simplify the process for companies to inquire or sign up for the service.
  • Publish /llms.txt with a concise machine-readable product summary, audience, pricing, and docs links.
  • Incorporate trust signals to assure companies of the legitimacy and effectiveness of the ranking system.

Why it matters

The fastest companies do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to sign up for ranking. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more paid rankings

You've seen the leaks. Most owners start with the €49 full report — the same fixes we'd implement for €199, written out so you can do them yourself. Want it hands-off? Step up a tier.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for Show HN — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑
Done-for-you — 48h€199

We implement the highest-impact fixes for Show HN — metadata, schema, CTA, llms.txt, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199
Ongoing monitor€499/mo

Weekly re-checks of Show HN + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

The exact wording we found

Every signal below was read from your live site — nothing is estimated. We checked 3 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

TitleTopFloor.Company — Outrank your competitor.
Meta description187 chars
H1 heading Found 2/3
Structured data Missing

Crawl & AI files

robots.txt Missing
sitemap.xml Missing
llms.txt (AI) Missing
Response time2889ms

Pages we checked

/
TopFloor.Company — Outrank your competitor.
Read
/about
About — TopFloor.Company
Read
/rules
Rules — TopFloor.Company
Read

Questions about anything in here? Reply to the email, or reach us directly — we answer the same day.

Email

Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites
SEO — rank in Google for what your buyers actually search
AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)
Ongoing monitoring & growth — we keep it improving
Work with Tsoden →or email support@tsoden.ai

Curious how a competitor scores?

Run the same free check on any site — the same buying signals, the same evidence quoted from the page itself. About a minute, no email needed to see the result.

Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

Full disclaimer · Terms · Privacy

This audit is from 28 Aug 2026 — we re-run it fresh when you order Show HN · Grade F · 34/100
Done-for-you — €199 Book a free 30-min call