Tsoden
Public audit for trulydental.ie

What we found

Truly Dental is 3 fixes away from more enrolments.

3 things a visitor needs are missing. The ones costing you the most: Search engines can’t tell what you sell, Nothing describes you in search results and Search engines have no map of your site.

Read from 5 live pages · metadata, crawlability, trust, CTA, schema, sitemap, robots

Questions about this audit? Reply to the email or write to us — a human answers same day.

3 fixable leaks

The prioritized plan to fix all 3 leaks above and win more enrolments is below — free, nothing to unlock.

Walk me through the 3 fixes - free See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked55 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time2337msUnder the 2.5s target
Checks verified9/134 need fixing

Diagnostics

What we checked, and what we found

40 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against Truly Dental's live site.

25 pass 5 warn 10 fail

Of the 40 checks we ran on your page

Anything we couldn’t read is its own segment — a page that blocks our reader is our limitation, not a mark against you, and it never lowers your score.

Fine as-is — 25Needs fixing — 10Couldn’t read — 5
See the numbers
StateCountShare
On your page2563%
Missing1025%
Couldn’t read513%

Where your page is strong, and where it isn’t

Each area is scored 0–100 against what a customer needs to find before they act.

strong (75+)close (50–74)needs work (under 50)
Can they take the next step 100
Reasons to believe you 77
Can people find you 62
Can AI assistants read it 11
Speed on a phone 44
A safe, trusted connection 77
See the numbers
Part of your pageScoreHow that reads
Can they take the next step100/100strong
Reasons to believe you77/100strong
Can people find you62/100close
Can AI assistants read it11/100needs work
Speed on a phone44/100needs work
A safe, trusted connection77/100strong

Priorities

Fix these first

Ranked by revenue impact. Each one is something students — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

01

Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

02

Nothing describes you in search results

Add a benefit-led meta description (what you offer + the next step) so your search snippet earns the click.

03

Search engines have no map of your site

Publish /sitemap.xml and submit it to search engines.

What we read on your page

What a customer finds — and doesn’t

6 of the 8 things we could check are already on your page. Your page already has 6 of the 8 things a customer looks for. You don't need a redesign — just the few that are missing.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more enrolments — in priority order.

Scope: an automated scan of the 5 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Already on your page

  • A headline that says what you do — found: “Welcome to a better relationship with your mouth”
  • An obvious button that starts the thing — found: “Book Online Now”
  • Reviews or proof from real customers — we found “rating”, which points at it, but no actual review or rating on the page we read
  • A concrete number, not an adjective — we found “99 %”, which points at it, but no actual number on the page we read
  • A price, or at least a from-figure — found: “€30,000” (on /humm-dental-partner)
  • An easy way to get in touch — found: “form field on page”

What to add, in order of impact

  • Something that removes the risk of trying you — Lower perceived risk: free trial, money-back guarantee, no credit card, or cancel-anytime.
  • Answers to the questions people ask before buying — Answer the top 3-5 buyer objections in an FAQ to remove hesitation before the CTA.

Deliverable

The full write-up

The full work-up for Truly Dental — every fix, with copy and code ready to paste.

Complete fix plan (every issue, step by step)

1. Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

  1. Add JSON-LD using the schema snippet below, edited with your real details.
  2. Validate it in Google's Rich Results Test before publishing.
  3. Keep it in sync with the on-page facts (name, address, phone, offers).

2. Nothing describes you in search results

Add a benefit-led meta description (what you offer + the next step) so your search snippet earns the click.

  1. Write a 140–155 character description that states the offer and the next step.
  2. Lead with the benefit, end with a soft call to action.
  3. Include the term a buyer would search so the snippet matches their query.

3. Search engines have no map of your site

Publish /sitemap.xml and submit it to search engines.

  1. Publish /sitemap.xml listing every indexable URL with <lastmod>.
  2. Reference it from robots.txt and submit it in Google Search Console.
  3. Regenerate it automatically whenever pages change.

Done-for-you assets — copy & paste

SEO title
Where to paste: Replace the <title> tag inside your page <head>.
Truly Dental - Your Path to Oral Wellness
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Transform your oral health with Truly Dental. Experience personalized care and book your free consultation today!
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Transform Your Oral Health with Truly Dental

— or one of these —
- Experience Exceptional Dental Care
- Your Journey to a Healthier Smile Starts Here
Primary CTA button
Where to paste: Use as the main button on the first screen; repeat it after your proof/services section.
Book Now
JSON-LD structured data (LocalBusiness)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Truly Dental",
  "url": "https://trulydental.ie/",
  "description": "Truly Dental offers comprehensive dental care and education to enhance your oral health.",
  "telephone": "01) 524 1164",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Comprehensive Dental Check-ups"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Cosmetic Dentistry"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Orthodontics"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Dental Implants"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Teeth Whitening"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency Dental Care"
      }
    }
  ]
}
</script>

Page-by-page findings

PageWhat to fix
/looks healthy
/humm-dental-partnerlooks healthy
/teamlooks healthy
/blog/forget-turkey-you-can-find-a-marvellous-dental-service-in-this-countryno H1 heading
/about-truly/leadership-teamno H1 heading
Walk me through the 3 fixes - free

No charge and no pitch - a human reads your site and answers, usually the same day.

Rather we implement it for you? Done-for-you fix — €199

Action order

48-Hour Fix Plan

  • Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.
  • Add a benefit-led meta description (what you offer + the next step) so your search snippet earns the click.
  • Publish /sitemap.xml and submit it to search engines.

Why it matters

The fastest students do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to enroll. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more enrolments

You've seen the leaks, and the full plan above is yours free — every fix written out. The only thing we charge for is doing the work instead of you.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for Truly Dental — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑
Done-for-you — 48h€199

We implement the highest-impact fixes for Truly Dental — metadata, schema, CTA, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199
Ongoing monitor€499/mo

Weekly re-checks of Truly Dental + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

The exact wording we found

Every signal below was read from your live site — nothing is estimated. We checked 5 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

TitleTruly Dental - Truly Dental
Meta description48 chars
H1 heading Found 3/5
Structured data Missing

Crawl & AI files

robots.txt Found
sitemap.xml Missing
llms.txt (AI) Missing
Response time2337ms

Pages we checked

/
Truly Dental - Truly Dental
Read
/humm-dental-partner
Humm dental partner - Truly Dental
Read
/team
Team - Truly Dental
Read
/blog/forget-turkey-you-can-find-a-marvellous-dental-service-in-this-country
“Forget Turkey. You can find a marvellous dental service in this count
Read
/about-truly/leadership-team
Leadership Team - Truly Dental
Read

Questions about anything in here? Reply to the email, or reach us directly — we answer the same day.

CalendlyEmail

Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites
SEO — rank in Google for what your buyers actually search
AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)
Ongoing monitoring & growth — we keep it improving
Work with Tsoden →or email support@tsoden.ai

Curious how a competitor scores?

Run the same free check on any site — the same buying signals, the same evidence quoted from the page itself. About a minute, no email needed to see the result.

Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

Full disclaimer · Terms · Privacy

This audit is from 11 Sept 2026 — we re-run it fresh before we touch anything Truly Dental · Grade C · 68/100
Done-for-you — €199 Walk me through the 3 fixes - free