Tsoden
Public audit for www.103.kz

What we found

Косметология в Астане is 3 fixes away from more booked appointments.

3 things a visitor needs are missing. The ones costing you the most: no price anywhere on the page, Nothing on the page proves you’re a real business and Shared links look broken.

Read from 5 live pages · rendered in a real browser · metadata, crawlability, trust, CTA, schema, sitemap, robots

Questions about this audit? Reply to the email or write to us — a human answers same day.

3 fixable leaks

The complete, prioritized plan to fix all 3 leaks above and win more booked appointments — written for Косметология в Астане, delivered instantly.

Book a free 30-min call See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked55 read in full
How we read itRendered in a browserSame view buyers & bots get
Response time610msUnder the 2.5s target
Checks verified9/134 need fixing

Diagnostics

What we checked, and what we found

40 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against Косметология в Астане's live site.

19 pass 7 warn 14 fail

Of the 40 checks we ran on your page

Anything we couldn’t read is its own segment — a page that blocks our reader is our limitation, not a mark against you, and it never lowers your score.

Fine as-is — 19Needs fixing — 14Couldn’t read — 7
See the numbers
StateCountShare
On your page1948%
Missing1435%
Couldn’t read718%

Where your page is strong, and where it isn’t

Each area is scored 0–100 against what a customer needs to find before they act.

strong (75+)close (50–74)needs work (under 50)
Can they take the next step 64
Reasons to believe you 8
Can people find you 69
Can AI assistants read it 33
Speed on a phone 78
A safe, trusted connection 69
See the numbers
Part of your pageScoreHow that reads
Can they take the next step64/100close
Reasons to believe you8/100needs work
Can people find you69/100close
Can AI assistants read it33/100needs work
Speed on a phone78/100strong
A safe, trusted connection69/100close

Priorities

Fix these first

Ranked by revenue impact. Each one is something patients — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

01

No price anywhere on the page

Show pricing or a "from…" anchor so patients can self-qualify before they reach out.

02

Nothing on the page proves you’re a real business

Add the trust signals patients look for — reviews, real cases or testimonials, credentials, and a privacy page.

03

Shared links look broken

Add Open Graph tags so shared links render with a clear title and value proposition.

What we read on your page

What a customer finds — and doesn’t

4 of the 8 things we could check are already on your page. Your page has 4 of the 8 things a customer looks for. Adding the rest is the quickest way to get more out of the visitors you already have.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more booked appointments — in priority order.

Scope: an automated scan of the 5 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Already on your page

  • A headline that says what you do — found: “Онлайн-запись к врачам и поиск лекарств”
  • An obvious button that starts the thing — found: “Записаться” (on /list/uzi/almaty)
  • A concrete number, not an adjective — found: “000+”
  • An easy way to get in touch — found: “form field on page”

What to add, in order of impact

  • Reviews or proof from real customers — Add a testimonial, customer logo, star rating, or an 'N customers' proof point near the top.
  • Something that removes the risk of trying you — Lower perceived risk: free trial, money-back guarantee, no credit card, or cancel-anytime.
  • A price, or at least a from-figure — Show pricing or a 'starting at' anchor so buyers can self-qualify without emailing.
  • Answers to the questions people ask before buying — Answer the top 3-5 buyer objections in an FAQ to remove hesitation before the CTA.

Deliverable

The full write-up is ready

We've already done the full work-up for Косметология в Астане — every fix written out, with copy and code ready to paste. Here's what's inside:

Complete fix plan (every issue, step by step)

1. No price anywhere on the page

Show pricing or a "from…" anchor so patients can self-qualify before they reach out.

  1. Show pricing, packages, or a 'from …' anchor so buyers can self-qualify.
  2. If pricing is bespoke, give a starting price or a typical range.
  3. Pair each price with what's included so it reads as value, not cost.

2. Nothing on the page proves you’re a real business

Add the trust signals patients look for — reviews, real cases or testimonials, credentials, and a privacy page.

  1. Add 2–3 real testimonials or case results with names/logos near the CTA.
  2. Link a privacy policy and terms page in the footer.
  3. Show any credentials, guarantees, security or compliance badges you hold.

3. Shared links look broken

Add Open Graph tags so shared links render with a clear title and value proposition.

  1. Add og:title, og:description, og:image and og:url to <head>.
  2. Use a 1200×630 share image with the value proposition baked in.
  3. Test the preview with the Facebook/LinkedIn debuggers.

Done-for-you assets — copy & paste

SEO title
Where to paste: Replace the <title> tag inside your page <head>.
Запись к врачам и поиск лекарств в Алматы
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Запишитесь к врачу онлайн и найдите лекарства в Алматы. Удобно, быстро и с отзывами пациентов. Начните заботиться о своем здоровье!
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Онлайн-запись к врачам и поиск лекарств в Алматы

— or one of these —
- Запись к врачам и поиск медикаментов
- Удобная онлайн-запись к врачам в Алматы
Primary CTA button
Where to paste: Use as the main button on the first screen; repeat it after your proof/services section.
Записаться сейчас
JSON-LD structured data (LocalBusiness)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Косметология в Астане",
  "url": "https://www.103.kz/",
  "description": "103.kz - ваш медицинский портал для записи к врачам и поиска лекарств в Алматы.",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Онлайн-запись к врачам"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Поиск лекарств"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Консультации врачей онлайн"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Отзывы о врачах и клиниках"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Сравнение цен на медицинские услуги"
      }
    }
  ]
}
</script>

Page-by-page findings

PageWhat to fix
/looks healthy
/profile/favoriteslooks healthy
/list/uzi/almatylooks healthy
/list/mrt/almatylooks healthy
/list/nevrologiya/almatylooks healthy

Action order

48-Hour Fix Plan

  • Show pricing or a "from…" anchor so patients can self-qualify before they reach out.
  • Add the trust signals patients look for — reviews, real cases or testimonials, credentials, and a privacy page.
  • Add Open Graph tags so shared links render with a clear title and value proposition.

Why it matters

The fastest patients do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to book an appointment. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more booked appointments

You've seen the leaks. Most owners start with the €49 full report — the same fixes we'd implement for €199, written out so you can do them yourself. Want it hands-off? Step up a tier.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for Косметология в Астане — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑
Done-for-you — 48h€199

We implement the highest-impact fixes for Косметология в Астане — metadata, schema, CTA, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199
Ongoing monitor€499/mo

Weekly re-checks of Косметология в Астане + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

The exact wording we found

Every signal below was read from your live site with a real browser — nothing is estimated. We checked 5 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

TitleПоиск врачей в Алматы, запись на прием, онлайн-консультации, цены и отзывы пациентов - медицинский портал 103.kz
Meta description115 chars
H1 heading Found 5/5
Structured data Found

Crawl & AI files

robots.txt Found
sitemap.xml Found
llms.txt (AI) Missing
Response time610ms

Pages we checked

/
Поиск врачей в Алматы, запись на прием, онлайн-консультации, цены и от
Read
/profile/favorites
Профиль
Rendered
/list/uzi/almaty
УЗИ в Алматы – цены, лучшие клиники рядом, отзывы, адреса
Read
/list/mrt/almaty
МРТ в Алматы - цены, скидки, отзывы. Где лучше сделать МРТ в Алматы
Read
/list/nevrologiya/almaty
Неврологические центры в Алматы – 380 клиник, отзывы, цены, адреса на
Read

Questions about anything in here? Reply to the email, or reach us directly — we answer the same day.

Email

Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites
SEO — rank in Google for what your buyers actually search
AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)
Ongoing monitoring & growth — we keep it improving
Work with Tsoden →or email support@tsoden.ai

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Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

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This audit is from 4 Sept 2026 — we re-run it fresh when you order Косметология в Астане · Grade C · 68/100
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