Tsoden
Public audit for www.advocatenkantoorvandam.nl

What we found

Van Dam is 6 fixes away from more new clients.

6 things a visitor needs are missing. The ones costing you the most: no obvious button to start, Search engines can’t tell what you sell and no price anywhere on the page, plus 3 more below.

Read from 5 live pages · metadata, crawlability, trust, CTA, schema, sitemap, robots

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6 fixable leaks

The complete, prioritized plan to fix all 6 leaks above and win more new clients — written for Van Dam, delivered instantly.

Book a free 30-min call See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked55 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time355msUnder the 2.5s target
Checks verified6/137 need fixing

Diagnostics

What we checked, and what we found

40 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against Van Dam's live site.

17 pass 2 warn 21 fail

Of the 40 checks we ran on your page

Anything we couldn’t read is its own segment — a page that blocks our reader is our limitation, not a mark against you, and it never lowers your score.

Fine as-is — 17Needs fixing — 21Couldn’t read — 2
See the numbers
StateCountShare
On your page1743%
Missing2153%
Couldn’t read25%

Where your page is strong, and where it isn’t

Each area is scored 0–100 against what a customer needs to find before they act.

strong (75+)close (50–74)needs work (under 50)
Can they take the next step 21
Reasons to believe you 23
Can people find you 46
Can AI assistants read it 0
Speed on a phone 78
A safe, trusted connection 100
See the numbers
Part of your pageScoreHow that reads
Can they take the next step21/100needs work
Reasons to believe you23/100needs work
Can people find you46/100needs work
Can AI assistants read it0/100needs work
Speed on a phone78/100strong
A safe, trusted connection100/100strong

Priorities

Fix these first

Ranked by revenue impact. Each one is something clients — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

01

No obvious button to start

Add a prominent call-to-action for scheduling a free consultation.

02

Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

03

No price anywhere on the page

Show pricing or a "from…" anchor so clients can self-qualify before they reach out.

04

Nothing describes you in search results

Enhance the meta description to highlight our expertise and free initial consultation.

05

Shared links look broken

Add Open Graph tags so shared links render with a clear title and value proposition.

06

Search engines have no map of your site

Publish /sitemap.xml and submit it to search engines.

What we read on your page

What a customer finds — and doesn’t

2 of the 8 things we could check are already on your page. We found only 2 of the 8 things a customer looks for before they act. Most visitors are leaving without enough reason to call, book or buy.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more new clients — in priority order.

Scope: an automated scan of the 5 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Already on your page

  • A concrete number, not an adjective — found: “5%” (on /32/0/algemene-voorwaarden)
  • An easy way to get in touch — found: “form field on page”

What to add, in order of impact

  • A headline that says what you do — Lead with one headline that names the customer and the outcome they get, not a slogan.
  • An obvious button that starts the thing — Put one clear action button on the first screen (e.g. Start free, Book a demo).
  • Reviews or proof from real customers — Add a testimonial, customer logo, star rating, or an 'N customers' proof point near the top.
  • Something that removes the risk of trying you — Lower perceived risk: free trial, money-back guarantee, no credit card, or cancel-anytime.
  • A price, or at least a from-figure — Show pricing or a 'starting at' anchor so buyers can self-qualify without emailing.
  • Answers to the questions people ask before buying — Answer the top 3-5 buyer objections in an FAQ to remove hesitation before the CTA.

Deliverable

The full write-up is ready

We've already done the full work-up for Van Dam — every fix written out, with copy and code ready to paste. Here's what's inside:

Complete fix plan (every issue, step by step)

1. No obvious button to start

Add a prominent call-to-action for scheduling a free consultation.

  1. Put one primary button on the first screen with action text (e.g. the suggested CTA below).
  2. Repeat the same CTA after the proof section and in the footer.
  3. Make the button visually dominant — one accent colour used only for the primary action.

2. Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

  1. Add JSON-LD using the schema snippet below, edited with your real details.
  2. Validate it in Google's Rich Results Test before publishing.
  3. Keep it in sync with the on-page facts (name, address, phone, offers).

3. No price anywhere on the page

Show pricing or a "from…" anchor so clients can self-qualify before they reach out.

  1. Show pricing, packages, or a 'from …' anchor so buyers can self-qualify.
  2. If pricing is bespoke, give a starting price or a typical range.
  3. Pair each price with what's included so it reads as value, not cost.

4. Nothing describes you in search results

Enhance the meta description to highlight our expertise and free initial consultation.

  1. Write a 140–155 character description that states the offer and the next step.
  2. Lead with the benefit, end with a soft call to action.
  3. Include the term a buyer would search so the snippet matches their query.

5. Shared links look broken

Add Open Graph tags so shared links render with a clear title and value proposition.

  1. Add og:title, og:description, og:image and og:url to <head>.
  2. Use a 1200×630 share image with the value proposition baked in.
  3. Test the preview with the Facebook/LinkedIn debuggers.

6. Search engines have no map of your site

Publish /sitemap.xml and submit it to search engines.

  1. Publish /sitemap.xml listing every indexable URL with <lastmod>.
  2. Reference it from robots.txt and submit it in Google Search Console.
  3. Regenerate it automatically whenever pages change.

Done-for-you assets — copy & paste

SEO title
Where to paste: Replace the <title> tag inside your page <head>.
Advocatenkantoor VAN DAM - Juridische Hulp
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Professionele juridische dienstverlening voor bedrijven en particulieren. Maak een gratis afspraak met Advocatenkantoor VAN DAM.
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Deskundige juridische ondersteuning voor bedrijven en particulieren

— or one of these —
- Uw partner in civiel recht
- Effectieve juridische oplossingen op maat
Primary CTA button
Where to paste: Use as the main button on the first screen; repeat it after your proof/services section.
Neem contact op
JSON-LD structured data (LocalBusiness)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Van Dam",
  "url": "https://www.advocatenkantoorvandam.nl/",
  "description": "Advocatenkantoor VAN DAM biedt deskundige juridische diensten in het civiele recht.",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Civiel recht advies"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Contractenrecht"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Geschillenbeslechting"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Aansprakelijkheidsrecht"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Ondernemingsrecht"
      }
    }
  ]
}
</script>

Page-by-page findings

PageWhat to fix
/no H1 heading
/32/0/productsno H1 heading
/32/0/over-onsno H1 heading
/32/0/contactno H1 heading
/32/0/algemene-voorwaardenlooks healthy

Action order

48-Hour Fix Plan

  • Add a prominent call-to-action for scheduling a free consultation.
  • Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.
  • Show pricing or a "from…" anchor so clients can self-qualify before they reach out.
  • Enhance the meta description to highlight our expertise and free initial consultation.
  • Add Open Graph tags so shared links render with a clear title and value proposition.

Why it matters

The fastest clients do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to request a consultation. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more new clients

You've seen the leaks. Most owners start with the €49 full report — the same fixes we'd implement for €199, written out so you can do them yourself. Want it hands-off? Step up a tier.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for Van Dam — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑
Done-for-you — 48h€199

We implement the highest-impact fixes for Van Dam — metadata, schema, CTA, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199
Ongoing monitor€499/mo

Weekly re-checks of Van Dam + drift alerts so the fixes compound and never silently slip back.

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Verification

The exact wording we found

Every signal below was read from your live site — nothing is estimated. We checked 5 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

TitleAdvocatenkantoor VAN DAM
Meta description24 chars
H1 heading Found 1/5
Structured data Missing

Crawl & AI files

robots.txt Found
sitemap.xml Missing
llms.txt (AI) Missing
Response time355ms

Pages we checked

/
Advocatenkantoor VAN DAM
Read
/32/0/products
Mr Van Dam en de Jusgroep | Advocatenkantoor VAN DAM
Read
/32/0/over-ons
Over ons | Advocatenkantoor VAN DAM
Read
/32/0/contact
Advocatenkantoor VAN DAM
Read
/32/0/algemene-voorwaarden
Algemene voorwaarden | Advocatenkantoor VAN DAM
Read

Questions about anything in here? Reply to the email, or reach us directly — we answer the same day.

Email

Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites
SEO — rank in Google for what your buyers actually search
AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)
Ongoing monitoring & growth — we keep it improving
Work with Tsoden →or email support@tsoden.ai

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Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

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This audit is from 4 Sept 2026 — we re-run it fresh when you order Van Dam · Grade D · 41/100
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