Tsoden
Public audit for www.andsome.nl

What we found

Andsome Hair is 3 fixes away from more bookings.

3 things a visitor needs are missing. The ones costing you the most: Search engines can’t tell what you sell, your page title doesn’t say what you do and no single clear headline.

Read from 5 live pages · metadata, crawlability, trust, CTA, schema, sitemap, robots

Questions about this audit? Reply to the email or write to us — a human answers same day.

3 fixable leaks

The complete, prioritized plan to fix all 3 leaks above and win more bookings — written for Andsome Hair, delivered instantly.

Book a free 30-min call See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked55 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time285msUnder the 2.5s target
Checks verified7/103 need fixing

Diagnostics

What we checked, and what we found

40 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against Andsome Hair's live site.

20 pass 6 warn 11 fail 3 unverified

Of the 40 checks we ran on your page

Anything we couldn’t read is its own segment — a page that blocks our reader is our limitation, not a mark against you, and it never lowers your score.

Fine as-is — 20Needs fixing — 11Couldn’t read — 9
See the numbers
StateCountShare
On your page2050%
Missing1128%
Couldn’t read923%

Where your page is strong, and where it isn’t

Each area is scored 0–100 against what a customer needs to find before they act.

strong (75+)close (50–74)needs work (under 50)
Can they take the next step 85
Reasons to believe you 29
Can people find you 57
Can AI assistants read it 14
Speed on a phone 67
A safe, trusted connection 54
See the numbers
Part of your pageScoreHow that reads
Can they take the next step85/100strong
Reasons to believe you29/100needs work
Can people find you57/100close
Can AI assistants read it14/100needs work
Speed on a phone67/100close
A safe, trusted connection54/100close

Priorities

Fix these first

Ranked by revenue impact. Each one is something clients — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

01

Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

02

Your page title doesn’t say what you do

Put what you do (and where) in the page title so your search result wins the click from clients.

03

No single clear headline

Add one clear H1 that names the target customer and result.

What we read on your page

What a customer finds — and doesn’t

4 of the 8 things we could check are already on your page. Your page has 4 of the 8 things a customer looks for. Adding the rest is the quickest way to get more out of the visitors you already have.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more bookings — in priority order.

Scope: an automated scan of the 5 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Already on your page

  • An obvious button that starts the thing — found: “Book now”
  • A concrete number, not an adjective — found: “50%”
  • A price, or at least a from-figure — found: “€ 55,00”
  • An easy way to get in touch — found: “form field on page”

What to add, in order of impact

  • A headline that says what you do — Lead with one headline that names the customer and the outcome they get, not a slogan.
  • Reviews or proof from real customers — Add a testimonial, customer logo, star rating, or an 'N customers' proof point near the top.
  • Something that removes the risk of trying you — Lower perceived risk: free trial, money-back guarantee, no credit card, or cancel-anytime.
  • Answers to the questions people ask before buying — Answer the top 3-5 buyer objections in an FAQ to remove hesitation before the CTA.

Deliverable

The full write-up is ready

We've already done the full work-up for Andsome Hair — every fix written out, with copy and code ready to paste. Here's what's inside:

Complete fix plan (every issue, step by step)

1. Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

  1. Add JSON-LD using the schema snippet below, edited with your real details.
  2. Validate it in Google's Rich Results Test before publishing.
  3. Keep it in sync with the on-page facts (name, address, phone, offers).

2. Your page title doesn’t say what you do

Put what you do (and where) in the page title so your search result wins the click from clients.

  1. Write a 50–60 character <title> in the format: Primary outcome for [audience] — [Brand].
  2. Put the most-searched term first; keep the brand at the end.
  3. Make every important page's title unique — never reuse the homepage title.

3. No single clear headline

Add one clear H1 that names the target customer and result.

  1. Add exactly one <h1> at the top of the page that names the customer and the result.
  2. Make it real text (not an image or a JavaScript-only node) so crawlers and AI read it.
  3. Demote decorative headings to <h2>/<h3> so the hierarchy is clean.

Done-for-you assets — copy & paste

SEO title
Where to paste: Replace the <title> tag inside your page <head>.
Andsome - Jouw Haar, Jouw Identiteit
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Ontdek unieke kapsels die jouw karakter versterken. Boek nu jouw afspraak bij Andsome in Amsterdam!
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Kapsels die jouw karakter versterken

— or one of these —
- Jouw stijl, onze expertise
- Haarstyling op maat in Amsterdam
Primary CTA button
Where to paste: Use as the main button on the first screen; repeat it after your proof/services section.
Boek nu
JSON-LD structured data (LocalBusiness)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Andsome Hair",
  "url": "https://www.andsome.nl/",
  "description": "Andsome is een kapsalon in Amsterdam die gespecialiseerd is in het creëren van kapsels die jouw identiteit weerspiegelen.",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Cut & Finish — Kort (Voor Haar) € 55,00"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Cut & Finish — Medium / Lang (Voor Haar) € 73,00"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Cut To Character* € 169,00"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Beard trim € 37,00"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Haar knippen + Baard trim € 73,00"
      }
    }
  ]
}
</script>
robots.txt
Where to paste: Create a plain text file at www.andsome.nl/robots.txt with this content.
User-agent: *
Allow: /
Sitemap: https://www.andsome.nl/sitemap.xml

Page-by-page findings

PageWhat to fix
/no H1 heading
/aboutno H1 heading
/contactno H1 heading
/careersno H1 heading
/treatmentsno H1 heading

Action order

48-Hour Fix Plan

  • Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.
  • Put what you do (and where) in the page title so your search result wins the click from clients.
  • Add one clear H1 that names the target customer and result.

Why it matters

The fastest clients do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to book an appointment. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more bookings

You've seen the leaks. Most owners start with the €49 full report — the same fixes we'd implement for €199, written out so you can do them yourself. Want it hands-off? Step up a tier.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for Andsome Hair — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑
Done-for-you — 48h€199

We implement the highest-impact fixes for Andsome Hair — metadata, schema, CTA, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199
Ongoing monitor€499/mo

Weekly re-checks of Andsome Hair + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

The exact wording we found

Every signal below was read from your live site — nothing is estimated. We checked 5 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

TitleAndsome
Meta description122 chars
H1 heading Missing
Structured data Missing

Crawl & AI files

robots.txt Couldn’t verify
sitemap.xml Couldn’t verify
llms.txt (AI) Couldn’t verify
Response time285ms

Pages we checked

/
Andsome
Read
/about
Andsome
Read
/contact
Andsome
Read
/careers
Andsome
Read
/treatments
Andsome
Read

Questions about anything in here? Reply to the email, or reach us directly — we answer the same day.

Email

Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites
SEO — rank in Google for what your buyers actually search
AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)
Ongoing monitoring & growth — we keep it improving
Work with Tsoden →or email support@tsoden.ai

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Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

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This audit is from 1 Sept 2026 — we re-run it fresh when you order Andsome Hair · Grade B · 71/100
Done-for-you — €199 Book a free 30-min call