Tsoden
Public audit for www.bruens-electrotechniek.nl

What we found

Bruens Electrotechniek is 4 fixes away from more new projects.

4 things a visitor needs are missing. The ones costing you the most: no obvious button to start, Search engines can’t tell what you sell and Nothing describes you in search results, plus 1 more below.

Read from 5 live pages · metadata, crawlability, trust, CTA, schema, sitemap, robots

Questions about this audit? Reply to the email or write to us — a human answers same day.

4 fixable leaks

The complete, prioritized plan to fix all 4 leaks above and win more new projects — written for Bruens Electrotechniek, delivered instantly.

Book a free 30-min call See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked55 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time1588msUnder the 2.5s target
Checks verified8/135 need fixing

Diagnostics

What we checked, and what we found

36 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against Bruens Electrotechniek's live site.

19 pass 6 warn 11 fail

Of the 36 checks we ran on your page

Anything we couldn’t read is its own segment — a page that blocks our reader is our limitation, not a mark against you, and it never lowers your score.

Fine as-is — 19Needs fixing — 11Couldn’t read — 6
See the numbers
StateCountShare
On your page1953%
Missing1131%
Couldn’t read617%

Where your page is strong, and where it isn’t

Each area is scored 0–100 against what a customer needs to find before they act.

strong (75+)close (50–74)needs work (under 50)
Can they take the next step 73
Reasons to believe you 29
Can people find you 85
Can AI assistants read it 0
Speed on a phone 33
A safe, trusted connection 54
See the numbers
Part of your pageScoreHow that reads
Can they take the next step73/100close
Reasons to believe you29/100needs work
Can people find you85/100strong
Can AI assistants read it0/100needs work
Speed on a phone33/100needs work
A safe, trusted connection54/100close

Priorities

Fix these first

Ranked by revenue impact. Each one is something clients — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

01

No obvious button to start

Include a prominent call-to-action for requesting consultations on the homepage.

02

Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

03

Nothing describes you in search results

Add a compelling meta description to improve search visibility and click-through rates.

04

Shared links look broken

Add Open Graph tags so shared links render with a clear title and value proposition.

What we read on your page

What a customer finds — and doesn’t

4 of the 8 things we could check are already on your page. Your page has 4 of the 8 things a customer looks for. Adding the rest is the quickest way to get more out of the visitors you already have.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more new projects — in priority order.

Scope: an automated scan of the 5 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Already on your page

  • A headline that says what you do — found: “Kwaliteit is geen toeval”
  • A concrete number, not an adjective — we found “1983 star”, which points at it, but no actual number on the page we read (on /over-ons)
  • A price, or at least a from-figure — we found “Plan”, which points at it, but no actual figure on the page we read (on /onderhoud-projecten-voor-vves)
  • An easy way to get in touch — found: “form field on page”

What to add, in order of impact

  • An obvious button that starts the thing — Put one clear action button on the first screen (e.g. Start free, Book a demo).
  • Reviews or proof from real customers — Add a testimonial, customer logo, star rating, or an 'N customers' proof point near the top.
  • Something that removes the risk of trying you — Lower perceived risk: free trial, money-back guarantee, no credit card, or cancel-anytime.
  • Answers to the questions people ask before buying — Answer the top 3-5 buyer objections in an FAQ to remove hesitation before the CTA.

Deliverable

The full write-up is ready

We've already done the full work-up for Bruens Electrotechniek — every fix written out, with copy and code ready to paste. Here's what's inside:

Complete fix plan (every issue, step by step)

1. No obvious button to start

Include a prominent call-to-action for requesting consultations on the homepage.

  1. Put one primary button on the first screen with action text (e.g. the suggested CTA below).
  2. Repeat the same CTA after the proof section and in the footer.
  3. Make the button visually dominant — one accent colour used only for the primary action.

2. Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

  1. Add JSON-LD using the schema snippet below, edited with your real details.
  2. Validate it in Google's Rich Results Test before publishing.
  3. Keep it in sync with the on-page facts (name, address, phone, offers).

3. Nothing describes you in search results

Add a compelling meta description to improve search visibility and click-through rates.

  1. Write a 140–155 character description that states the offer and the next step.
  2. Lead with the benefit, end with a soft call to action.
  3. Include the term a buyer would search so the snippet matches their query.

4. Shared links look broken

Add Open Graph tags so shared links render with a clear title and value proposition.

  1. Add og:title, og:description, og:image and og:url to <head>.
  2. Use a 1200×630 share image with the value proposition baked in.
  3. Test the preview with the Facebook/LinkedIn debuggers.

Done-for-you assets — copy & paste

SEO title
Where to paste: Replace the <title> tag inside your page <head>.
Bruens Electrotechniek – Betrouwbare installaties
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Kies voor Bruens Electrotechniek voor veilige, duurzame installaties. Neem contact op voor een vrijblijvende offerte!
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Betrouwbare elektrotechnische installaties voor elk project

— or one of these —
- Expertise in elektrotechniek voor utiliteitsbouw
- Duurzame oplossingen voor luxe woningbouw
Primary CTA button
Where to paste: Use as the main button on the first screen; repeat it after your proof/services section.
Neem contact op
JSON-LD structured data (LocalBusiness)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Bruens Electrotechniek",
  "url": "https://www.bruens-electrotechniek.nl/",
  "description": "Bruens Electrotechniek biedt hoogwaardige elektrotechnische diensten voor zowel bedrijven als particulieren.",
  "telephone": "020 632 6824",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Utiliteitsbouw"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Horeca installaties"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Luxe woningbouw"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Onderhoud & projecten voor VvE's"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Smart Home installaties"
      }
    }
  ]
}
</script>

Page-by-page findings

PageWhat to fix
/5 H1s (should be 1)
/onderhoud-projecten-voor-vves5 H1s (should be 1)
/kleinschalige-projecten4 H1s (should be 1)
/projecten3 H1s (should be 1)
/over-ons2 H1s (should be 1)

Action order

48-Hour Fix Plan

  • Include a prominent call-to-action for requesting consultations on the homepage.
  • Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.
  • Add a compelling meta description to improve search visibility and click-through rates.
  • Add Open Graph tags so shared links render with a clear title and value proposition.

Why it matters

The fastest clients do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to request a consultation. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more new projects

You've seen the leaks. Most owners start with the €49 full report — the same fixes we'd implement for €199, written out so you can do them yourself. Want it hands-off? Step up a tier.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for Bruens Electrotechniek — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑
Done-for-you — 48h€199

We implement the highest-impact fixes for Bruens Electrotechniek — metadata, schema, CTA, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199
Ongoing monitor€499/mo

Weekly re-checks of Bruens Electrotechniek + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

The exact wording we found

Every signal below was read from your live site — nothing is estimated. We checked 5 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

TitleBruens Electrotechniek – Kwaliteit is geen toeval
Meta description0 chars
H1 heading Found 5/5
Structured data Missing

Crawl & AI files

robots.txt Found
sitemap.xml Found
llms.txt (AI) Missing
Response time1588ms

Pages we checked

/
Bruens Electrotechniek – Kwaliteit is geen toeval
Read
/onderhoud-projecten-voor-vves
Onderhoud & projecten voor VvE’s – Bruens Electrotechniek
Read
/kleinschalige-projecten
Kleinschalige projecten – Bruens Electrotechniek
Read
/projecten
Projecten – Bruens Electrotechniek
Read
/over-ons
Over ons – Bruens Electrotechniek
Read

Questions about anything in here? Reply to the email, or reach us directly — we answer the same day.

Email

Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites
SEO — rank in Google for what your buyers actually search
AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)
Ongoing monitoring & growth — we keep it improving
Work with Tsoden →or email support@tsoden.ai

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Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

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This audit is from 20 Aug 2026 — we re-run it fresh when you order Bruens Electrotechniek · Grade D · 53/100
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