Tsoden
Public audit for www.butzel.com

What we found

Attorney Spotlight: Robert G. Devetski. Mr. Devetski focuses his practice in the is 1 fix away from more new clients.

Most of your page does its job. What is missing: no obvious button to start. That is a text change, not a redesign.

Read from 5 live pages · metadata, crawlability, trust, CTA, schema, sitemap, robots

Questions about this audit? Reply to the email or write to us — a human answers same day.

1 fixable leak

The prioritized plan to fix the leak above and win more new clients is below — free, nothing to unlock.

Walk me through the 1 fix - free See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked55 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time938msUnder the 2.5s target
Checks verified11/132 need fixing

Diagnostics

What we checked, and what we found

40 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against Attorney Spotlight: Robert G. Devetski. Mr. Devetski focuses his practice in the's live site.

25 pass 7 warn 8 fail

Of the 40 checks we ran on your page

Anything we couldn’t read is its own segment — a page that blocks our reader is our limitation, not a mark against you, and it never lowers your score.

Fine as-is — 25Needs fixing — 8Couldn’t read — 7
See the numbers
StateCountShare
On your page2563%
Missing820%
Couldn’t read718%

Where your page is strong, and where it isn’t

Each area is scored 0–100 against what a customer needs to find before they act.

strong (75+)close (50–74)needs work (under 50)
Can they take the next step 57
Reasons to believe you 62
Can people find you 81
Can AI assistants read it 33
Speed on a phone 44
A safe, trusted connection 69
See the numbers
Part of your pageScoreHow that reads
Can they take the next step57/100close
Reasons to believe you62/100close
Can people find you81/100strong
Can AI assistants read it33/100needs work
Speed on a phone44/100needs work
A safe, trusted connection69/100close

Priorities

Fix these first

Ranked by revenue impact. Each one is something clients — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

01

No obvious button to start

Put a clear "Request a consultation" button on the first screen so a visitor can request a consultation in one tap.

What we read on your page

What a customer finds — and doesn’t

6 of the 8 things we could check are already on your page. Your page already has 6 of the 8 things a customer looks for. You don't need a redesign — just the few that are missing.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more new clients — in priority order.

Scope: an automated scan of the 5 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Already on your page

  • A headline that says what you do — found: “Employee Benefits” (on /services-employee-benefits-attorneys-practice-team)
  • Reviews or proof from real customers — found: “used by”
  • A concrete number, not an adjective — found: “50+”
  • A price, or at least a from-figure — found: “$100,000”
  • An easy way to get in touch — found: “form field on page”
  • Answers to the questions people ask before buying — we found “FAQ”, which points at it, but no actual list of answers on the page we read

What to add, in order of impact

  • An obvious button that starts the thing — Your visible link text is passive (found: "Learn More"). Replace it with an action CTA like "Start free" or "Book a demo".
  • Something that removes the risk of trying you — Lower perceived risk: free trial, money-back guarantee, no credit card, or cancel-anytime.

Deliverable

The full write-up

The full work-up for Attorney Spotlight: Robert G. Devetski. Mr. Devetski focuses his practice in the — every fix, with copy and code ready to paste.

Complete fix plan (every issue, step by step)

1. No obvious button to start

Put a clear "Request a consultation" button on the first screen so a visitor can request a consultation in one tap.

  1. Put one primary button on the first screen with action text (e.g. the suggested CTA below).
  2. Repeat the same CTA after the proof section and in the footer.
  3. Make the button visually dominant — one accent colour used only for the primary action.

Done-for-you assets — copy & paste

SEO title
Where to paste: Replace the <title> tag inside your page <head>.
Butzel Long: Michigan's Premier Business Lawyers
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Expert business law services in Michigan. Trust our experienced attorneys to protect your interests. Contact us today!
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Comprehensive Business Law Solutions for Your Success

— or one of these —
- Your Trusted Advisors in Business Law
- Expert Legal Guidance for Michigan Businesses
Primary CTA button
Where to paste: Use as the main button on the first screen; repeat it after your proof/services section.
Get Started
JSON-LD structured data (LocalBusiness)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Attorney Spotlight: Robert G. Devetski. Mr. Devetski focuses his practice in the",
  "url": "https://www.butzel.com/",
  "description": "Butzel Long is a leading law firm in Michigan, specializing in business law and providing tailored legal solutions.",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Corporate Law"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Mergers and Acquisitions"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Intellectual Property"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Litigation and Dispute Resolution"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Employment Law"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Real Estate Law"
      }
    }
  ]
}
</script>

Page-by-page findings

PageWhat to fix
/looks healthy
/services-employee-benefits-attorneys-practice-teamlooks healthy
/services-industrylooks healthy
/services-specialtylooks healthy
/services-international-team-lex-mundilooks healthy
Walk me through the 1 fix - free

No charge and no pitch - a human reads your site and answers, usually the same day.

Rather we implement it for you? Done-for-you fix — €199

Action order

48-Hour Fix Plan

  • Put a clear "Request a consultation" button on the first screen so a visitor can request a consultation in one tap.

Why it matters

The fastest clients do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to request a consultation. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more new clients

You've seen the leaks, and the full plan above is yours free — every fix written out. The only thing we charge for is doing the work instead of you.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for Attorney Spotlight: Robert G. Devetski. Mr. Devetski focuses his practice in the — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑
Done-for-you — 48h€199

We implement the highest-impact fixes for Attorney Spotlight: Robert G. Devetski. Mr. Devetski focuses his practice in the — metadata, schema, CTA, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199
Ongoing monitor€499/mo

Weekly re-checks of Attorney Spotlight: Robert G. Devetski. Mr. Devetski focuses his practice in the + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

The exact wording we found

Every signal below was read from your live site — nothing is estimated. We checked 5 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

TitleButzel Long One of Michigan's Top Law Firms | Business Lawyers In Detroit Troy Lansing Ann Arbor New York Wash DC Grand Rapids
Meta description174 chars
H1 heading Found 5/5
Structured data Found

Crawl & AI files

robots.txt Found
sitemap.xml Found
llms.txt (AI) Missing
Response time938ms

Pages we checked

/
Butzel Long One of Michigan's Top Law Firms | Business Lawyers In Detr
Read
/services-employee-benefits-attorneys-practice-team
Employee Benefits: Butzel Long
Read
/services-industry
Industry Teams: Butzel Long
Read
/services-specialty
Specialty Teams: Butzel Long
Read
/services-international-team-lex-mundi
Lex Mundi: Butzel Long
Read

Questions about anything in here? Reply to the email, or reach us directly — we answer the same day.

CalendlyEmail

Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites
SEO — rank in Google for what your buyers actually search
AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)
Ongoing monitoring & growth — we keep it improving
Work with Tsoden →or email support@tsoden.ai

Curious how a competitor scores?

Run the same free check on any site — the same buying signals, the same evidence quoted from the page itself. About a minute, no email needed to see the result.

Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

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This audit is from 13 Sept 2026 — we re-run it fresh before we touch anything Attorney Spotlight: Robert G. Devetski. Mr. Devetski focuses his practice in the · Grade B · 79/100
Done-for-you — €199 Walk me through the 1 fix - free