Tsoden
Public audit for www.cliffordchance.com

What we found

Clifford Chance is 2 fixes away from more new clients.

Most of your page does its job. What is missing: Search engines can’t tell what you sell and Search engines have no map of your site. That is a text change, not a redesign.

Read from 5 live pages · metadata, crawlability, trust, CTA, schema, sitemap, robots

Questions about this audit? Reply to the email or write to us — a human answers same day.

2 fixable leaks

The complete, prioritized plan to fix all 2 leaks above and win more new clients — written for Clifford Chance, delivered instantly.

Book a free 30-min call See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked55 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time402msUnder the 2.5s target
Checks verified10/133 need fixing

Diagnostics

What we checked, and what we found

40 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against Clifford Chance's live site.

29 pass 1 warn 10 fail

Of the 40 checks we ran on your page

Anything we couldn’t read is its own segment — a page that blocks our reader is our limitation, not a mark against you, and it never lowers your score.

Fine as-is — 29Needs fixing — 10Couldn’t read — 1
See the numbers
StateCountShare
On your page2973%
Missing1025%
Couldn’t read13%

Where your page is strong, and where it isn’t

Each area is scored 0–100 against what a customer needs to find before they act.

strong (75+)close (50–74)needs work (under 50)
Can they take the next step 57
Reasons to believe you 77
Can people find you 85
Can AI assistants read it 33
Speed on a phone 67
A safe, trusted connection 100
See the numbers
Part of your pageScoreHow that reads
Can they take the next step57/100close
Reasons to believe you77/100strong
Can people find you85/100strong
Can AI assistants read it33/100needs work
Speed on a phone67/100close
A safe, trusted connection100/100strong

Priorities

Fix these first

Ranked by revenue impact. Each one is something clients — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

01

Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

02

Search engines have no map of your site

Publish /sitemap.xml and submit it to search engines.

What we read on your page

What a customer finds — and doesn’t

5 of the 8 things we could check are already on your page. Your page has 5 of the 8 things a customer looks for. Adding the rest is the quickest way to get more out of the visitors you already have.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more new clients — in priority order.

Scope: an automated scan of the 5 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Already on your page

  • An obvious button that starts the thing — found: “Contact us” (on /home.html)
  • Reviews or proof from real customers — we found “Case studies”, which points at it, but no actual review or rating on the page we read (on /home.html)
  • A concrete number, not an adjective — found: “100%” (on /home.html)
  • A price, or at least a from-figure — found: “from 1” (on /home.html)
  • An easy way to get in touch — found: “Contact us” (on /home.html)

What to add, in order of impact

  • A headline that says what you do — Lead with one headline that names the customer and the outcome they get, not a slogan.
  • Something that removes the risk of trying you — Lower perceived risk: free trial, money-back guarantee, no credit card, or cancel-anytime.
  • Answers to the questions people ask before buying — Answer the top 3-5 buyer objections in an FAQ to remove hesitation before the CTA.

Deliverable

The full write-up is ready

We've already done the full work-up for Clifford Chance — every fix written out, with copy and code ready to paste. Here's what's inside:

Complete fix plan (every issue, step by step)

1. Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

  1. Add JSON-LD using the schema snippet below, edited with your real details.
  2. Validate it in Google's Rich Results Test before publishing.
  3. Keep it in sync with the on-page facts (name, address, phone, offers).

2. Search engines have no map of your site

Publish /sitemap.xml and submit it to search engines.

  1. Publish /sitemap.xml listing every indexable URL with <lastmod>.
  2. Reference it from robots.txt and submit it in Google Search Console.
  3. Regenerate it automatically whenever pages change.

Done-for-you assets — copy & paste

SEO title
Where to paste: Replace the <title> tag inside your page <head>.
Clifford Chance | Expert Legal Services
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Leading global law firm providing expert legal advice to create competitive advantages. Contact us for tailored solutions.
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Expert Legal Services for Your Business Success

— or one of these —
- Tailored Legal Solutions for Global Challenges
- Navigating Complex Legal Landscapes with Expertise
Primary CTA button
Where to paste: Use as the main button on the first screen; repeat it after your proof/services section.
Get Expert Advice
JSON-LD structured data (LocalBusiness)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Clifford Chance",
  "url": "https://www.cliffordchance.com/home.html",
  "description": "Clifford Chance is a leading international law firm specializing in various sectors and legal services.",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Antitrust"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Corporate Law"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Capital Markets"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Funds & Asset Management"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Energy Transition Finance"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Healthcare & Life Sciences"
      }
    }
  ]
}
</script>

Page-by-page findings

PageWhat to fix
/home.html2 H1s (should be 1)
/about_us.html2 H1s (should be 1)
/about_us/who-we-are-and-how-we-work/delivering-value-to-clients.htmllooks healthy
/about_us/who-we-are-and-how-we-work/our-code.htmllooks healthy
/about_us/who-we-are-and-how-we-work/our-story.htmllooks healthy

Action order

48-Hour Fix Plan

  • Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.
  • Publish /sitemap.xml and submit it to search engines.

Why it matters

The fastest clients do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to request a consultation. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more new clients

You've seen the leaks. Most owners start with the €49 full report — the same fixes we'd implement for €199, written out so you can do them yourself. Want it hands-off? Step up a tier.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for Clifford Chance — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑
Done-for-you — 48h€199

We implement the highest-impact fixes for Clifford Chance — metadata, schema, CTA, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199
Ongoing monitor€499/mo

Weekly re-checks of Clifford Chance + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

The exact wording we found

Every signal below was read from your live site — nothing is estimated. We checked 5 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

TitleClifford Chance | Global Law Firm
Meta description130 chars
H1 heading Found 5/5
Structured data Missing

Crawl & AI files

robots.txt Found
sitemap.xml Missing
llms.txt (AI) Missing
Response time402ms

Pages we checked

/home.html
Clifford Chance | Global Law Firm
Read
/about_us.html
About us
Read
/about_us/who-we-are-and-how-we-work/delivering-value-to-clients.html
Delivering value to clients
Read
/about_us/who-we-are-and-how-we-work/our-code.html
Clifford Chance | Our Code
Read
/about_us/who-we-are-and-how-we-work/our-story.html
Our story
Read

Questions about anything in here? Reply to the email, or reach us directly — we answer the same day.

Email

Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites
SEO — rank in Google for what your buyers actually search
AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)
Ongoing monitoring & growth — we keep it improving
Work with Tsoden →or email support@tsoden.ai

Curious how a competitor scores?

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Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

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This audit is from 2 Sept 2026 — we re-run it fresh when you order Clifford Chance · Grade B · 76/100
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