Tsoden
Public audit for www.dierenklinieken.net

What we found

Stad & Land Amsterdam is 3 fixes away from more booked appointments.

3 things a visitor needs are missing. The ones costing you the most: Search engines can’t tell what you sell, Nothing on the page proves you’re a real business and Search engines have no map of your site.

Read from 5 live pages · metadata, crawlability, trust, CTA, schema, sitemap, robots

Questions about this audit? Reply to the email or write to us — a human answers same day.

3 fixable leaks

The prioritized plan to fix all 3 leaks above and win more booked appointments is below — free, nothing to unlock.

Walk me through the 3 fixes - free See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked55 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time1755msUnder the 2.5s target
Checks verified9/134 need fixing

Diagnostics

What we checked, and what we found

40 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against Stad & Land Amsterdam's live site.

29 pass 2 warn 9 fail

Of the 40 checks we ran on your page

Anything we couldn’t read is its own segment — a page that blocks our reader is our limitation, not a mark against you, and it never lowers your score.

Fine as-is — 29Needs fixing — 9Couldn’t read — 2
See the numbers
StateCountShare
On your page2973%
Missing923%
Couldn’t read25%

Where your page is strong, and where it isn’t

Each area is scored 0–100 against what a customer needs to find before they act.

strong (75+)close (50–74)needs work (under 50)
Can they take the next step 90
Reasons to believe you 14
Can people find you 85
Can AI assistants read it 33
Speed on a phone 44
A safe, trusted connection 100
See the numbers
Part of your pageScoreHow that reads
Can they take the next step90/100strong
Reasons to believe you14/100needs work
Can people find you85/100strong
Can AI assistants read it33/100needs work
Speed on a phone44/100needs work
A safe, trusted connection100/100strong

Priorities

Fix these first

Ranked by revenue impact. Each one is something pet owners — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

01

Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

02

Nothing on the page proves you’re a real business

Include testimonials or certifications to build trust with pet owners.

03

Search engines have no map of your site

Publish /sitemap.xml and submit it to search engines.

What we read on your page

What a customer finds — and doesn’t

5 of the 8 things we could check are already on your page. Your page has 5 of the 8 things a customer looks for. Adding the rest is the quickest way to get more out of the visitors you already have.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more booked appointments — in priority order.

Scope: an automated scan of the 5 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Already on your page

  • A headline that says what you do — found: “Beste dierenarts” (on /nl-nl)
  • An obvious button that starts the thing — found: “Afspraak maken” (on /nl-nl)
  • A concrete number, not an adjective — found: “30%” (on /nl-nl/dier-en-zorg-plan)
  • A price, or at least a from-figure — we found “PLAN”, which points at it, but no actual figure on the page we read (on /nl-nl)
  • An easy way to get in touch — found: “form field on page” (on /nl-nl)

What to add, in order of impact

  • Reviews or proof from real customers — Add a testimonial, customer logo, star rating, or an 'N customers' proof point near the top.
  • Something that removes the risk of trying you — Lower perceived risk: free trial, money-back guarantee, no credit card, or cancel-anytime.
  • Answers to the questions people ask before buying — Answer the top 3-5 buyer objections in an FAQ to remove hesitation before the CTA.

Deliverable

The full write-up

The full work-up for Stad & Land Amsterdam — every fix, with copy and code ready to paste.

Complete fix plan (every issue, step by step)

1. Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

  1. Add JSON-LD using the schema snippet below, edited with your real details.
  2. Validate it in Google's Rich Results Test before publishing.
  3. Keep it in sync with the on-page facts (name, address, phone, offers).

2. Nothing on the page proves you’re a real business

Include testimonials or certifications to build trust with pet owners.

  1. Add 2–3 real testimonials or case results with names/logos near the CTA.
  2. Link a privacy policy and terms page in the footer.
  3. Show any credentials, guarantees, security or compliance badges you hold.

3. Search engines have no map of your site

Publish /sitemap.xml and submit it to search engines.

  1. Publish /sitemap.xml listing every indexable URL with <lastmod>.
  2. Reference it from robots.txt and submit it in Google Search Console.
  3. Regenerate it automatically whenever pages change.

Done-for-you assets — copy & paste

SEO title
Where to paste: Replace the <title> tag inside your page <head>.
Dierenarts Noord-Holland | Stad & Land Dierenklinieken
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Kies voor deskundige dierenzorg in Noord-Holland. Maak een afspraak en geef uw huisdier de beste zorg.
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Deskundige dierenarts voor uw huisdier

— or one of these —
- Professionele zorg voor uw huisdier
- Uw dierenarts in de regio Noord-Holland
Primary CTA button
Where to paste: Use as the main button on the first screen; repeat it after your proof/services section.
Maak afspraak
JSON-LD structured data (LocalBusiness)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Stad & Land Amsterdam",
  "url": "https://www.dierenklinieken.net/nl-nl",
  "description": "Stad & Land Dierenklinieken biedt uitgebreide veterinaire zorg in Noord-Holland.",
  "telephone": "020 - 585 4070",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Dierenarts consult"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Vaccinatie"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Chirurgie"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Tandheelkunde"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Preventieve gezondheidscontrole"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Chippen en registreren"
      }
    }
  ]
}
</script>

Page-by-page findings

PageWhat to fix
/nl-nllooks healthy
/nl-nl/dier-en-zorg-planlooks healthy
/nl-nl/dier-en-zorg-planlooks healthy
/nl-nl/contact/nieuwslooks healthy
/nl-nl/spoed-dierenartslooks healthy
Walk me through the 3 fixes - free

No charge and no pitch - a human reads your site and answers, usually the same day.

Rather we implement it for you? Done-for-you fix — €199

Action order

48-Hour Fix Plan

  • Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.
  • Include testimonials or certifications to build trust with pet owners.
  • Publish /sitemap.xml and submit it to search engines.

Why it matters

The fastest pet owners do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to make an appointment. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more booked appointments

You've seen the leaks, and the full plan above is yours free — every fix written out. The only thing we charge for is doing the work instead of you.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for Stad & Land Amsterdam — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑
Done-for-you — 48h€199

We implement the highest-impact fixes for Stad & Land Amsterdam — metadata, schema, CTA, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199
Ongoing monitor€499/mo

Weekly re-checks of Stad & Land Amsterdam + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

The exact wording we found

Every signal below was read from your live site — nothing is estimated. We checked 5 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

TitleDierenarts Noord-Holland | Stad & Land Dierenklinieken
Meta description110 chars
H1 heading Found 5/5
Structured data Missing

Crawl & AI files

robots.txt Found
sitemap.xml Missing
llms.txt (AI) Missing
Response time1755ms

Pages we checked

/nl-nl
Dierenarts Noord-Holland | Stad & Land Dierenklinieken
Read
/nl-nl/dier-en-zorg-plan
Dier en Zorg Plan | Stad & Land Dierenklinieken
Read
/nl-nl/dier-en-zorg-plan
Dier en Zorg Plan | Stad & Land Dierenklinieken
Read
/nl-nl/contact/nieuws
Nieuws | Stad & Land Dierenklinieken
Read
/nl-nl/spoed-dierenarts
Spoed dierenarts Noord-Holland | Stad & Land Dierenklinieken
Read

Questions about anything in here? Reply to the email, or reach us directly — we answer the same day.

CalendlyEmail

Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites
SEO — rank in Google for what your buyers actually search
AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)
Ongoing monitoring & growth — we keep it improving
Work with Tsoden →or email support@tsoden.ai

Curious how a competitor scores?

Run the same free check on any site — the same buying signals, the same evidence quoted from the page itself. About a minute, no email needed to see the result.

Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

Full disclaimer · Terms · Privacy

This audit is from 11 Sept 2026 — we re-run it fresh before we touch anything Stad & Land Amsterdam · Grade C · 67/100
Done-for-you — €199 Walk me through the 3 fixes - free