Tsoden
Public audit for www.eyewish.com

What we found

Eye Wish is 5 fixes away from more purchases of glasses and contact lenses.

5 things a visitor needs are missing. The ones costing you the most: Search engines can’t tell what you sell, no easy way to get in touch and Shared links look broken, plus 2 more below.

Read from 5 live pages · metadata, crawlability, trust, CTA, schema, sitemap, robots

Questions about this audit? Reply to the email or write to us — a human answers same day.

5 fixable leaks

The prioritized plan to fix all 5 leaks above and win more purchases of glasses and contact lenses is below — free, nothing to unlock.

Walk me through the 5 fixes - free See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked55 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time882msUnder the 2.5s target
Checks verified7/136 need fixing

Diagnostics

What we checked, and what we found

41 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against Eye Wish's live site.

24 pass 2 warn 15 fail

Of the 41 checks we ran on your page

Anything we couldn’t read is its own segment — a page that blocks our reader is our limitation, not a mark against you, and it never lowers your score.

Fine as-is — 24Needs fixing — 15Couldn’t read — 2
See the numbers
StateCountShare
On your page2459%
Missing1537%
Couldn’t read25%

Where your page is strong, and where it isn’t

Each area is scored 0–100 against what a customer needs to find before they act.

strong (75+)close (50–74)needs work (under 50)
Can they take the next step 65
Reasons to believe you 30
Can people find you 69
Can AI assistants read it 0
Speed on a phone 56
A safe, trusted connection 100
See the numbers
Part of your pageScoreHow that reads
Can they take the next step65/100close
Reasons to believe you30/100needs work
Can people find you69/100close
Can AI assistants read it0/100needs work
Speed on a phone56/100close
A safe, trusted connection100/100strong

Priorities

Fix these first

Ranked by revenue impact. Each one is something customers — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

01

Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

02

No easy way to get in touch

Simplify the path to contact or book an eye exam for better customer engagement.

03

Shared links look broken

Add Open Graph tags so shared links render with a clear title and value proposition.

04

Search engines have no map of your site

Publish /sitemap.xml and submit it to search engines.

05

No robots.txt telling crawlers what to do

Publish /robots.txt with a sitemap reference and no accidental blocking.

What we read on your page

What a customer finds — and doesn’t

5 of the 8 things we could check are already on your page. Your page has 5 of the 8 things a customer looks for. Adding the rest is the quickest way to get more out of the visitors you already have.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more purchases of glasses and contact lenses — in priority order.

Scope: an automated scan of the 5 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Already on your page

  • A headline that says what you do — found: “Neem contact op met Eye Wish Opticiens” (on /nl-nl/klantenservice)
  • An obvious button that starts the thing — found: “Contact” (on /nl-nl)
  • A concrete number, not an adjective — found: “100%” (on /nl-nl)
  • A price, or at least a from-figure — found: “€10” (on /nl-nl)
  • Answers to the questions people ask before buying — we found “faq”, which points at it, but no actual list of answers on the page we read (on /nl-nl)

What to add, in order of impact

  • Reviews or proof from real customers — Add a testimonial, customer logo, star rating, or an 'N customers' proof point near the top.
  • Something that removes the risk of trying you — Lower perceived risk: free trial, money-back guarantee, no credit card, or cancel-anytime.
  • An easy way to get in touch — Give an easy capture path: short form, booking link, or contact route from the first screen.

Deliverable

The full write-up

The full work-up for Eye Wish — every fix, with copy and code ready to paste.

Complete fix plan (every issue, step by step)

1. Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

  1. Add JSON-LD using the schema snippet below, edited with your real details.
  2. Validate it in Google's Rich Results Test before publishing.
  3. Keep it in sync with the on-page facts (name, address, phone, offers).

2. No easy way to get in touch

Simplify the path to contact or book an eye exam for better customer engagement.

  1. Add a visible booking link, short form, or tap-to-call number on the first screen.
  2. Keep the form to 3 fields max; every extra field drops completion.
  3. Confirm submissions with a clear success state, not a silent reload.

3. Shared links look broken

Add Open Graph tags so shared links render with a clear title and value proposition.

  1. Add og:title, og:description, og:image and og:url to <head>.
  2. Use a 1200×630 share image with the value proposition baked in.
  3. Test the preview with the Facebook/LinkedIn debuggers.

4. Search engines have no map of your site

Publish /sitemap.xml and submit it to search engines.

  1. Publish /sitemap.xml listing every indexable URL with <lastmod>.
  2. Reference it from robots.txt and submit it in Google Search Console.
  3. Regenerate it automatically whenever pages change.

5. No robots.txt telling crawlers what to do

Publish /robots.txt with a sitemap reference and no accidental blocking.

  1. Publish /robots.txt that allows crawling and points to your sitemap.
  2. Double-check you are not accidentally Disallow-ing the whole site.
  3. Remove any leftover 'Disallow: /' from staging.

Done-for-you assets — copy & paste

SEO title
Where to paste: Replace the <title> tag inside your page <head>.
Jouw perfecte bril of zonnebril | Eye Wish Opticiens
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Ontdek de grootste collectie brillen en zonnebrillen. Persoonlijk advies van onze opticiens. Bezoek ons vandaag nog!
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Vind jouw ideale bril of zonnebril bij Eye Wish

— or one of these —
- Persoonlijke oogmeting en advies
- De nieuwste brillen en zonnebrillen voor jou
Primary CTA button
Where to paste: Use as the main button on the first screen; repeat it after your proof/services section.
Bekijk collectie
JSON-LD structured data (LocalBusiness)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Eye Wish",
  "url": "https://www.eyewish.com/nl-nl",
  "description": "Eye Wish Opticiens biedt een uitgebreide selectie brillen, zonnebrillen en contactlenzen met deskundig advies.",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Persoonlijke oogmetingen"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Brillen op sterkte"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Zonnebrillen op sterkte"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Contactlenzen en lenzenvloeistof"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Lenzenabonnementen met voordeel"
      }
    }
  ]
}
</script>
robots.txt
Where to paste: Create a plain text file at www.eyewish.com/robots.txt with this content.
User-agent: *
Allow: /
Sitemap: https://www.eyewish.com/nl-nl/sitemap.xml

Page-by-page findings

PageWhat to fix
/nl-nllooks healthy
/nl-nl/klantenservicelooks healthy
/nl-nl/onze-services/oogmetinglooks healthy
/nl-nl/onze-serviceslooks healthy
/nl-nl/onze-services/eyesurance-brilverzekering2 H1s (should be 1)
Walk me through the 5 fixes - free

No charge and no pitch - a human reads your site and answers, usually the same day.

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Action order

48-Hour Fix Plan

  • Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.
  • Simplify the path to contact or book an eye exam for better customer engagement.
  • Add Open Graph tags so shared links render with a clear title and value proposition.
  • Publish /sitemap.xml and submit it to search engines.
  • Publish /robots.txt with a sitemap reference and no accidental blocking.

Why it matters

The fastest customers do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to shop for eyewear. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more purchases of glasses and contact lenses

You've seen the leaks, and the full plan above is yours free — every fix written out. The only thing we charge for is doing the work instead of you.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for Eye Wish — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑
Done-for-you — 48h€199

We implement the highest-impact fixes for Eye Wish — metadata, schema, CTA, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199
Ongoing monitor€499/mo

Weekly re-checks of Eye Wish + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

The exact wording we found

Every signal below was read from your live site — nothing is estimated. We checked 5 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

TitleDe grootste collectie brillen en zonnebrillen | Eye Wish Opticiens
Meta description160 chars
H1 heading Found 5/5
Structured data Missing

Crawl & AI files

robots.txt Missing
sitemap.xml Missing
llms.txt (AI) Missing
Response time882ms

Pages we checked

/nl-nl
De grootste collectie brillen en zonnebrillen | Eye Wish Opticiens
Read
/nl-nl/klantenservice
Contact | Eye Wish Opticiens
Read
/nl-nl/onze-services/oogmeting
Oogmeting: Kom langs voor een gratis oogmeting | Eye Wish Opticiens
Read
/nl-nl/onze-services
Onze services | Eye Wish Opticiens
Read
/nl-nl/onze-services/eyesurance-brilverzekering
Eyesurance brilverzekering | Eye Wish Opticiens
Read

Questions about anything in here? Reply to the email, or reach us directly — we answer the same day.

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Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites
SEO — rank in Google for what your buyers actually search
AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)
Ongoing monitoring & growth — we keep it improving
Work with Tsoden →or email support@tsoden.ai

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Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

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This audit is from 21 Sept 2026 — we re-run it fresh before we touch anything Eye Wish · Grade C · 58/100
Done-for-you — €199 Walk me through the 5 fixes - free