Tsoden
Public audit for www.fitshop.nl

What we found

Fitshop is 1 fix away from more sign-ups.

Most of your page does its job. What is missing: no obvious button to start. That is a text change, not a redesign.

Read from 5 live pages · metadata, crawlability, trust, CTA, schema, sitemap, robots

Questions about this audit? Reply to the email or write to us — a human answers same day.

1 fixable leak

The complete, prioritized plan to fix the leak above and win more sign-ups — written for Fitshop, delivered instantly.

Book a free 30-min call See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked55 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time529msUnder the 2.5s target
Checks verified11/132 need fixing

Diagnostics

What we checked, and what we found

40 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against Fitshop's live site.

29 pass 1 warn 10 fail

Of the 40 checks we ran on your page

Anything we couldn’t read is its own segment — a page that blocks our reader is our limitation, not a mark against you, and it never lowers your score.

Fine as-is — 29Needs fixing — 10Couldn’t read — 1
See the numbers
StateCountShare
On your page2973%
Missing1025%
Couldn’t read13%

Where your page is strong, and where it isn’t

Each area is scored 0–100 against what a customer needs to find before they act.

strong (75+)close (50–74)needs work (under 50)
Can they take the next step 57
Reasons to believe you 31
Can people find you 88
Can AI assistants read it 56
Speed on a phone 78
A safe, trusted connection 100
See the numbers
Part of your pageScoreHow that reads
Can they take the next step57/100close
Reasons to believe you31/100needs work
Can people find you88/100strong
Can AI assistants read it56/100close
Speed on a phone78/100strong
A safe, trusted connection100/100strong

Priorities

Fix these first

Ranked by revenue impact. Each one is something members — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

01

No obvious button to start

Put a clear "Book a class" button above the fold so a visitor can book a class in one tap.

What we read on your page

What a customer finds — and doesn’t

4 of the 8 things we could check are already on your page. Your page has 4 of the 8 things a customer looks for. Adding the rest is the quickest way to get more out of the visitors you already have.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more sign-ups — in priority order.

Scope: an automated scan of the 5 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Already on your page

  • A headline that says what you do — found: “Fitnessapparatuur kopen bij Fitshop - Europa's Nr. 1 in Thuis Fitness!”
  • A concrete number, not an adjective — found: “85%”
  • A price, or at least a from-figure — found: “€ 99,00”
  • An easy way to get in touch — found: “form field on page”

What to add, in order of impact

  • An obvious button that starts the thing — Put one clear action button on the first screen (e.g. Start free, Book a demo).
  • Reviews or proof from real customers — Add a testimonial, customer logo, star rating, or an 'N customers' proof point near the top.
  • Something that removes the risk of trying you — Lower perceived risk: free trial, money-back guarantee, no credit card, or cancel-anytime.
  • Answers to the questions people ask before buying — Answer the top 3-5 buyer objections in an FAQ to remove hesitation before the CTA.

Deliverable

The full write-up is ready

We've already done the full work-up for Fitshop — every fix written out, with copy and code ready to paste. Here's what's inside:

Complete fix plan (every issue, step by step)

1. No obvious button to start

Put a clear "Book a class" button above the fold so a visitor can book a class in one tap.

  1. Put one primary button on the first screen with action text (e.g. the suggested CTA below).
  2. Repeat the same CTA after the proof section and in the footer.
  3. Make the button visually dominant — one accent colour used only for the primary action.

Done-for-you assets — copy & paste

SEO title
Where to paste: Replace the <title> tag inside your page <head>.
Fitnessapparatuur kopen bij Fitshop - Thuis Fitness!
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Ontdek fitnessapparatuur bij Fitshop, Europa's expert in thuis fitness. Profiteer van gratis verzending bij besteding vanaf €99!
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Kies de beste fitnessapparatuur voor jouw thuisgym!

— or one of these —
- Transformeer je huis in een fitnessstudio!
- Fitnessapparatuur voor elke workout, thuis!
Primary CTA button
Where to paste: Use as the main button on the first screen; repeat it after your proof/services section.
Shop nu
JSON-LD structured data (LocalBusiness)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Fitshop",
  "url": "https://www.fitshop.nl/",
  "description": "Fitshop biedt een breed scala aan fitnessapparatuur voor thuisgebruik, met meer dan 4.000.000 tevreden klanten.",
  "telephone": "0172 61 99 61 09",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Crosstrainers voor conditietraining"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Loopbanden voor hardlopen thuis"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Krachtstations voor volledige krachttraining"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Hometrainers voor een effectieve workout"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Trampolines voor plezier en fitness"
      }
    }
  ]
}
</script>

Page-by-page findings

PageWhat to fix
/looks healthy
/nordictrack-pilates-reformer-ultra-1-reformer-nt-pl99926-4m00looks healthy
/contact/formlooks healthy
/contact/widerruflooks healthy
/over-fitshoplooks healthy

Action order

48-Hour Fix Plan

  • Put a clear "Book a class" button above the fold so a visitor can book a class in one tap.

Why it matters

The fastest members do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to book a class. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more sign-ups

You've seen the leaks. Most owners start with the €49 full report — the same fixes we'd implement for €199, written out so you can do them yourself. Want it hands-off? Step up a tier.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for Fitshop — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑
Done-for-you — 48h€199

We implement the highest-impact fixes for Fitshop — metadata, schema, CTA, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199
Ongoing monitor€499/mo

Weekly re-checks of Fitshop + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

The exact wording we found

Every signal below was read from your live site — nothing is estimated. We checked 5 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

TitleFitnessapparatuur kopen bij Fitshop - Europa's Nr. 1 in Thuis Fitness!
Meta description98 chars
H1 heading Found 5/5
Structured data Found

Crawl & AI files

robots.txt Found
sitemap.xml Found
llms.txt (AI) Missing
Response time529ms

Pages we checked

/
Fitnessapparatuur kopen bij Fitshop - Europa's Nr. 1 in Thuis Fitness!
Read
/nordictrack-pilates-reformer-ultra-1-reformer-nt-pl99926-4m00
NordicTrack Pilates reformer Ultra 1 Reformer - Fitshop
Read
/contact/form
Nr.1 in Europa voor fitnessapparatuur - Fitshop
Read
/contact/widerruf
Nr.1 in Europa voor fitnessapparatuur - Fitshop
Read
/over-fitshop
Over Fitshop - Fitshop
Read

Questions about anything in here? Reply to the email, or reach us directly — we answer the same day.

Email

Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites
SEO — rank in Google for what your buyers actually search
AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)
Ongoing monitoring & growth — we keep it improving
Work with Tsoden →or email support@tsoden.ai

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Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

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This audit is from 2 Sept 2026 — we re-run it fresh when you order Fitshop · Grade B · 79/100
Done-for-you — €199 Book a free 30-min call