Tsoden
Public audit for www.iamexpat.nl

What we found

Iamexpat is 1 fix away from more event registrations.

Most of your page does its job. What is missing: Search engines can’t tell what you sell. That is a text change, not a redesign.

Read from 5 live pages · metadata, crawlability, trust, CTA, schema, sitemap, robots

Questions about this audit? Reply to the email or write to us — a human answers same day.

1 fixable leak

The complete, prioritized plan to fix the leak above and win more event registrations — written for Iamexpat, delivered instantly.

Book a free 30-min call See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked55 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time544msUnder the 2.5s target
Checks verified11/132 need fixing

Diagnostics

What we checked, and what we found

40 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against Iamexpat's live site.

25 pass 5 warn 10 fail

Of the 40 checks we ran on your page

Anything we couldn’t read is its own segment — a page that blocks our reader is our limitation, not a mark against you, and it never lowers your score.

Fine as-is — 25Needs fixing — 10Couldn’t read — 5
See the numbers
StateCountShare
On your page2563%
Missing1025%
Couldn’t read513%

Where your page is strong, and where it isn’t

Each area is scored 0–100 against what a customer needs to find before they act.

strong (75+)close (50–74)needs work (under 50)
Can they take the next step 100
Reasons to believe you 46
Can people find you 73
Can AI assistants read it 33
Speed on a phone 67
A safe, trusted connection 54
See the numbers
Part of your pageScoreHow that reads
Can they take the next step100/100strong
Reasons to believe you46/100needs work
Can people find you73/100close
Can AI assistants read it33/100needs work
Speed on a phone67/100close
A safe, trusted connection54/100close

Priorities

Fix these first

Ranked by revenue impact. Each one is something expats — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

01

Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

What we read on your page

What a customer finds — and doesn’t

6 of the 8 things we could check are already on your page. Your page already has 6 of the 8 things a customer looks for. You don't need a redesign — just the few that are missing.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more event registrations — in priority order.

Scope: an automated scan of the 5 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Already on your page

  • A headline that says what you do — found: “The IamExpat Fair is coming back to Eindhoven on October 3, 2026! Get your free tickets t…”
  • An obvious button that starts the thing — found: “Sign up”
  • A concrete number, not an adjective — found: “9%” (on /expat-services)
  • Something that removes the risk of trying you — found: “refund”
  • A price, or at least a from-figure — found: “€75”
  • An easy way to get in touch — found: “Contact us”

What to add, in order of impact

  • Reviews or proof from real customers — Add a testimonial, customer logo, star rating, or an 'N customers' proof point near the top.
  • Answers to the questions people ask before buying — Answer the top 3-5 buyer objections in an FAQ to remove hesitation before the CTA.

Deliverable

The full write-up is ready

We've already done the full work-up for Iamexpat — every fix written out, with copy and code ready to paste. Here's what's inside:

Complete fix plan (every issue, step by step)

1. Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

  1. Add JSON-LD using the schema snippet below, edited with your real details.
  2. Validate it in Google's Rich Results Test before publishing.
  3. Keep it in sync with the on-page facts (name, address, phone, offers).

Done-for-you assets — copy & paste

SEO title
Where to paste: Replace the <title> tag inside your page <head>.
IamExpat: Jouw gids voor het leven in Nederland
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Ontdek essentiële expatdiensten en vind jouw plek in Nederland. Start vandaag nog met onze gratis hulp!
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Jouw expatreis begint hier - ontdek onze diensten!

— or one of these —
- Maak je klaar voor het leven in Nederland!
- Vind jouw weg als expat in Nederland!
Primary CTA button
Where to paste: Use as the main button on the first screen; repeat it after your proof/services section.
Ontdek nu
JSON-LD structured data (LocalBusiness)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Iamexpat",
  "url": "https://www.iamexpat.nl/",
  "description": "IamExpat biedt uitgebreide diensten voor expats in Nederland.",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Jobboard voor internationale carrières"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Huisvesting en woningzoektocht"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Informatieve webinars en evenementen"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Nieuws en artikelen voor expats"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Persoonlijke begeleiding en advies"
      }
    }
  ]
}
</script>

Page-by-page findings

PageWhat to fix
/looks healthy
/expat-serviceslooks healthy
/about-uslooks healthy
/important-information-about-scammers-posing-iamexpatlooks healthy
/lifestyle/lifestyle-news/ikea-cuts-prices-over-1000-products-lure-cautious-customerslooks healthy

Action order

48-Hour Fix Plan

  • Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

Why it matters

The fastest expats do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to get free tickets. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more event registrations

You've seen the leaks. Most owners start with the €49 full report — the same fixes we'd implement for €199, written out so you can do them yourself. Want it hands-off? Step up a tier.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for Iamexpat — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑
Done-for-you — 48h€199

We implement the highest-impact fixes for Iamexpat — metadata, schema, CTA, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199
Ongoing monitor€499/mo

Weekly re-checks of Iamexpat + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

The exact wording we found

Every signal below was read from your live site — nothing is estimated. We checked 5 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

TitleIamExpat in the Netherlands - For expats of all colours, shapes & sizes
Meta description137 chars
H1 heading Found 5/5
Structured data Missing

Crawl & AI files

robots.txt Found
sitemap.xml Found
llms.txt (AI) Missing
Response time544ms

Pages we checked

/
IamExpat in the Netherlands - For expats of all colours, shapes & size
Read
/expat-services
Expat services in the Netherlands | IamExpat
Read
/about-us
About us | IamExpat Media
Read
/important-information-about-scammers-posing-iamexpat
Important information about scammers posing as IamExpat
Read
/lifestyle/lifestyle-news/ikea-cuts-prices-over-1000-products-lure-cautious-customers
IKEA cuts prices on over 1.000 products to lure cautious customers
Read

Questions about anything in here? Reply to the email, or reach us directly — we answer the same day.

Email

Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites
SEO — rank in Google for what your buyers actually search
AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)
Ongoing monitoring & growth — we keep it improving
Work with Tsoden →or email support@tsoden.ai

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Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

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This audit is from 7 Sept 2026 — we re-run it fresh when you order Iamexpat · Grade B · 81/100
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