Tsoden
Public audit for www.irishexaminer.com

What we found

Irish Examiner is 3 fixes away from more subscriptions.

3 things a visitor needs are missing. The ones costing you the most: Search engines can’t tell what you sell, your page title doesn’t say what you do and Search engines have no map of your site.

Read from 5 live pages · metadata, crawlability, trust, CTA, schema, sitemap, robots

Questions about this audit? Reply to the email or write to us — a human answers same day.

3 fixable leaks

The prioritized plan to fix all 3 leaks above and win more subscriptions is below — free, nothing to unlock.

Walk me through the 3 fixes - free See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked55 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time1176msUnder the 2.5s target
Checks verified9/134 need fixing

Diagnostics

What we checked, and what we found

40 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against Irish Examiner's live site.

24 pass 4 warn 12 fail

Of the 40 checks we ran on your page

Anything we couldn’t read is its own segment — a page that blocks our reader is our limitation, not a mark against you, and it never lowers your score.

Fine as-is — 24Needs fixing — 12Couldn’t read — 4
See the numbers
StateCountShare
On your page2460%
Missing1230%
Couldn’t read410%

Where your page is strong, and where it isn’t

Each area is scored 0–100 against what a customer needs to find before they act.

strong (75+)close (50–74)needs work (under 50)
Can they take the next step 100
Reasons to believe you 38
Can people find you 58
Can AI assistants read it 33
Speed on a phone 33
A safe, trusted connection 85
See the numbers
Part of your pageScoreHow that reads
Can they take the next step100/100strong
Reasons to believe you38/100needs work
Can people find you58/100close
Can AI assistants read it33/100needs work
Speed on a phone33/100needs work
A safe, trusted connection85/100strong

Priorities

Fix these first

Ranked by revenue impact. Each one is something readers — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

01

Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

02

Your page title doesn’t say what you do

Ensure the page title clearly reflects the latest news and updates offered.

03

Search engines have no map of your site

Publish /sitemap.xml and submit it to search engines.

What we read on your page

What a customer finds — and doesn’t

6 of the 8 things we could check are already on your page. Your page already has 6 of the 8 things a customer looks for. You don't need a redesign — just the few that are missing.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more subscriptions — in priority order.

Scope: an automated scan of the 5 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Already on your page

  • A headline that says what you do — found: “Plans for 26-home Waterford development” (on /property/developmentconstruction/arid-41907670.html)
  • An obvious button that starts the thing — found: “Buy Tickets”
  • A concrete number, not an adjective — found: “23 years”
  • A price, or at least a from-figure — found: “€18.50”
  • An easy way to get in touch — found: “Contact Us”
  • Answers to the questions people ask before buying — we found “FAQ”, which points at it, but no actual list of answers on the page we read

What to add, in order of impact

  • Reviews or proof from real customers — Add a testimonial, customer logo, star rating, or an 'N customers' proof point near the top.
  • Something that removes the risk of trying you — Lower perceived risk: free trial, money-back guarantee, no credit card, or cancel-anytime.

Deliverable

The full write-up

The full work-up for Irish Examiner — every fix, with copy and code ready to paste.

Complete fix plan (every issue, step by step)

1. Search engines can’t tell what you sell

Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.

  1. Add JSON-LD using the schema snippet below, edited with your real details.
  2. Validate it in Google's Rich Results Test before publishing.
  3. Keep it in sync with the on-page facts (name, address, phone, offers).

2. Your page title doesn’t say what you do

Ensure the page title clearly reflects the latest news and updates offered.

  1. Write a 50–60 character <title> in the format: Primary outcome for [audience] — [Brand].
  2. Put the most-searched term first; keep the brand at the end.
  3. Make every important page's title unique — never reuse the homepage title.

3. Search engines have no map of your site

Publish /sitemap.xml and submit it to search engines.

  1. Publish /sitemap.xml listing every indexable URL with <lastmod>.
  2. Reference it from robots.txt and submit it in Google Search Console.
  3. Regenerate it automatically whenever pages change.

Done-for-you assets — copy & paste

SEO title
Where to paste: Replace the <title> tag inside your page <head>.
Irish Examiner - Your Source for News
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Stay informed with breaking news and in-depth analysis from Ireland and beyond. Subscribe now for exclusive content.
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Get the Latest News and Insights from Ireland

— or one of these —
- Uncover the Stories That Matter Most
- Stay Ahead with Real-Time News Updates
Primary CTA button
Where to paste: Use as the main button on the first screen; repeat it after your proof/services section.
Subscribe Now
JSON-LD structured data (LocalBusiness)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Irish Examiner",
  "url": "https://www.irishexaminer.com/",
  "description": "Irish Examiner provides comprehensive news coverage and analysis on local and international events.",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Breaking News Updates"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "In-Depth Analysis and Commentary"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Sports Coverage and Insights"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Lifestyle and Culture Features"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Business News and Economic Analysis"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Subscriber-Only Content"
      }
    }
  ]
}
</script>

Page-by-page findings

PageWhat to fix
/no H1 heading
/property/developmentconstruction/arid-41907670.htmllooks healthy
/contact-usno H1 heading
/news/spotlight/arid-41906734.htmllooks healthy
/lifestyle/people/arid-41905357.htmllooks healthy
Walk me through the 3 fixes - free

No charge and no pitch - a human reads your site and answers, usually the same day.

Rather we implement it for you? Done-for-you fix — €199

Action order

48-Hour Fix Plan

  • Add structured data (LocalBusiness / Organization schema: address, hours, phone, ratings) so search engines show you with rich results.
  • Ensure the page title clearly reflects the latest news and updates offered.
  • Publish /sitemap.xml and submit it to search engines.

Why it matters

The fastest readers do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to subscribe. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more subscriptions

You've seen the leaks, and the full plan above is yours free — every fix written out. The only thing we charge for is doing the work instead of you.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for Irish Examiner — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑
Done-for-you — 48h€199

We implement the highest-impact fixes for Irish Examiner — metadata, schema, CTA, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199
Ongoing monitor€499/mo

Weekly re-checks of Irish Examiner + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

The exact wording we found

Every signal below was read from your live site — nothing is estimated. We checked 5 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

TitleIrish Examiner
Meta description125 chars
H1 heading Found 3/5
Structured data Missing

Crawl & AI files

robots.txt Found
sitemap.xml Missing
llms.txt (AI) Missing
Response time1176ms

Pages we checked

/
Irish Examiner
Read
/property/developmentconstruction/arid-41907670.html
Plans for 26-home Waterford development
Read
/contact-us
Contact Us - Irish Examiner
Read
/news/spotlight/arid-41906734.html
Why are criminal defence solicitors refusing legal aid work?
Read
/lifestyle/people/arid-41905357.html
Six of Ireland's greatest female athletes speak about their role model
Read

Questions about anything in here? Reply to the email, or reach us directly — we answer the same day.

CalendlyEmail

Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites
SEO — rank in Google for what your buyers actually search
AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)
Ongoing monitoring & growth — we keep it improving
Work with Tsoden →or email support@tsoden.ai

Curious how a competitor scores?

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Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

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This audit is from 8 Sept 2026 — we re-run it fresh before we touch anything Irish Examiner · Grade C · 68/100
Done-for-you — €199 Walk me through the 3 fixes - free