Tsoden
Public audit for www.ivory-dental.co.uk

Fast revenue-leak triage

www.ivory-dental.co.uk is 1 fix away from more booked appointments.

The site is usable but probably leaking qualified visitors because important buyer and machine-readable signals are incomplete.

Read from 5 live pages · metadata, crawlability, trust, CTA, schema, sitemap, robots

Questions about this audit? Reply to the email or write to us — a human answers same day.

1 fixable leak5/8 selling signals live11/13 checks passed

The complete, prioritized plan to fix all 1 leak above and win more booked appointments — written for www.ivory-dental.co.uk, delivered instantly.

Book a free 30-min call See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked55 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time1917msUnder the 2.5s target
Checks verified11/132 need fixing

Diagnostics

Full technical analysis

36 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against www.ivory-dental.co.uk's live site.

24 pass 4 warn 8 fail

Findability

10/12 pass · 88/100
Page title
31 chars
Pass
Meta description
85 chars
Pass
Single H1 heading
present (4/5 pages)
Pass
Heading structure (H1–H3)
H1:0 H2:8 H3:3
Issue
Canonical tag
missing
Issue
Indexable by search
indexable
Pass
Mobile viewport
set
Pass
Language declared
en
Pass
Image alt text
0/21 missing alt
Pass
Content depth
1,166 words
Pass
XML sitemap
found
Pass
robots.txt
found
Pass

AI & Answer Engines

2/5 pass · 56/100
Structured data (Schema.org)
dentist, organization
Pass
FAQ / Q&A schema
missing
Issue
Open Graph (social preview)
4/4 tags
Pass
Twitter / X card
missing
Issue
llms.txt (AI summary)
missing
Issue

Performance

3/4 pass · 44/100
Server response time
1,917 ms
Warning
HTML page weight
97 KB
Pass
Compression (gzip/brotli)
enabled
Pass
Render-blocking scripts
5 blocking / 15 scripts
Issue
Browser caching
cache-control set
Pass

Security

3/3 pass · 69/100
HTTPS / SSL
enabled
Pass
HSTS
enabled
Pass
Content-Security-Policy
missing
Warning
X-Content-Type-Options
missing
Warning
Clickjacking protection
missing
Warning
No mixed content
clean
Pass

Conversion

3/4 pass · 73/100
Clear value proposition
found: “Working in partnership with you”
Pass
Primary call-to-action
not found
Issue
Easy contact / booking
found: “Get In Touch”
Pass
Visible pricing signal
found: “plans”
Pass

Trust

3/4 pass · 71/100
Social proof
found: “Trusted by”
Pass
Risk reversal
not found
Issue
Legal / privacy pages
not found at /privacy /terms
Pass
Analytics installed
detected
Pass

Priorities

Top Leaks To Fix First

Ranked by revenue impact. Each one is something patients — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

01

Direct conversion CTA

Put a clear "Book an appointment" button above the fold so a visitor can book an appointment in one tap.

Conversion evidence

How The Page Sells

5 of 8 of the buying-decision signals we could verify are on your site today. The page shows 5 of 8 buying-decision elements. Adding the missing ones is the most direct way to convert more of the visitors you already get.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more booked appointments — in priority order.

Scope: an automated scan of the 5 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Selling well (detected, with proof)

  • Clear value proposition (headline) — found: “Working in partnership with you” (on /fees/membership-plans)
  • Social proof (testimonial / customers / rating) — found: “Trusted by”
  • Specific, quantified result — found: “171 Reviews”
  • Visible pricing / 'starting at' anchor — found: “plans”
  • Easy lead-capture path — found: “Get In Touch”

Highest-impact additions to sell more

  • Action-oriented primary CTA — Your visible link text is passive (found: "Find out more"). Replace it with an action CTA like "Start free" or "Book a demo".
  • Risk reversal (trial / guarantee / no card) — Lower perceived risk: free trial, money-back guarantee, no credit card, or cancel-anytime.
  • Objection handling (FAQ) — Answer the top 3-5 buyer objections in an FAQ to remove hesitation before the CTA.

Deliverable

Your complete fix pack is ready

We've already done the full work-up for www.ivory-dental.co.uk — every fix written out, with copy and code ready to paste. Here's what's inside:

Complete fix plan (every issue, step by step)

1. Direct conversion CTA

Put a clear "Book an appointment" button above the fold so a visitor can book an appointment in one tap.

  1. Place one primary button above the fold with action text (e.g. the suggested CTA below).
  2. Repeat the same CTA after the proof section and in the footer.
  3. Make the button visually dominant — one accent colour used only for the primary action.

Done-for-you assets — copy & paste

SEO title
Where to paste: Replace the <title> tag inside your page <head>.
Expert Dental Care in Leeds | Ivory Dental
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Ivory Dental provides exceptional dental care in Leeds. Enhance your smile today with our expert treatments.
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Transform Your Smile with Expert Dental Care

— or one of these —
- Achieve Your Dream Smile at Ivory Dental
- Comprehensive Dental Solutions for All Ages
Primary CTA button
Where to paste: Use as the main button above the fold; repeat it after your proof/services section.
Book Your Appointment
JSON-LD structured data (LocalBusiness)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "www.ivory-dental.co.uk",
  "url": "https://www.ivory-dental.co.uk/",
  "description": "Ivory Dental offers a wide range of dental services to enhance your oral health and smile.",
  "telephone": "0113 2583349",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Porcelain Veneers"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Dental Implants"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Invisalign Clear Aligners"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Smile Makeovers"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Emergency Dental Care"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Children's Dentistry"
      }
    }
  ]
}
</script>

Page-by-page findings

PageWhat to fix
/no H1 heading
/fees/membership-planslooks healthy
/about-uslooks healthy
/about-us/our-teamlooks healthy
/contactlooks healthy

Action order

48-Hour Fix Plan

  • Put a clear "Book an appointment" button above the fold so a visitor can book an appointment in one tap.

Why it matters

The fastest patients do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to book an appointment. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more booked appointments

You've seen the leaks. Most owners start with the €49 full report — the same fixes we'd implement for €199, written out so you can do them yourself. Want it hands-off? Step up a tier.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for www.ivory-dental.co.uk — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑
Done-for-you — 48h€199

We implement the highest-impact fixes for www.ivory-dental.co.uk — metadata, schema, CTA, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199
Ongoing monitor€499/mo

Weekly re-checks of www.ivory-dental.co.uk + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

Evidence Snapshot

Every signal below was read from your live site — nothing is estimated. We checked 5 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

TitleDentists | Leeds | Ivory Dental
Meta description85 chars
H1 heading Found 4/5
Structured data Found

Crawl & AI files

robots.txt Found
sitemap.xml Found
llms.txt (AI) Missing
Response time1917ms

Pages we checked

/
Dentists | Leeds | Ivory Dental
Read
/fees/membership-plans
Membership plans | Leeds | Ivory Dental
Read
/about-us
About us | Leeds | Ivory Dental
Read
/about-us/our-team
Our team | Leeds | Ivory Dental
Read
/contact
Contact | Leeds | Ivory Dental
Read

Vragen over de bevindingen? Reply to the email, or reach us directly — we answer same day.

Email

Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites
SEO — rank in Google for what your buyers actually search
AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)
Ongoing monitoring & growth — we keep it improving
Work with Tsoden →or email support@tsoden.ai

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Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

Full disclaimer · Terms · Privacy

This audit is from 1 Aug 2026 — we re-run it fresh when you order www.ivory-dental.co.uk · Grade B · 75/100
Done-for-you — €199 Book a free 30-min call