01
Direct conversion CTA
Put a clear "Donate" button above the fold so a visitor can make a donation in one tap.
Fast revenue-leak triage
www.leedsth.nhs.uk is 1 fix away from more donations.
The site is usable but probably leaking qualified visitors because important buyer and machine-readable signals are incomplete.
Read from 5 live pages · metadata, crawlability, trust, CTA, schema, sitemap, robots
Questions about this audit? Reply to the email or write to us — a human answers same day.
1 fixable leak5/8 selling signals live11/13 checks passed
The complete, prioritized plan to fix all 1 leak above and win more donations — written for www.leedsth.nhs.uk, delivered instantly.
What buyers and AI/search engines see right now
Pages checked55 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time1163msUnder the 2.5s target
Checks verified11/132 need fixing
Diagnostics
Full technical analysis
36 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against www.leedsth.nhs.uk's live site.
28 pass
1 warn
7 fail
Findability
11/12 pass · 92/100Page title
34 chars
Pass
Meta description
139 chars
Pass
Single H1 heading
present (5/5 pages)
Pass
Heading structure (H1–H3)
H1:3 H2:19 H3:0
Pass
Canonical tag
present
Pass
Indexable by search
indexable
Pass
Mobile viewport
set
Pass
Language declared
en-gb
Pass
Image alt text
7/21 missing alt
Issue
Content depth
860 words
Pass
XML sitemap
found
Pass
robots.txt
found
Pass
AI & Answer Engines
2/5 pass · 44/100Structured data (Schema.org)
webpage, breadcrumblist, listitem, website
Pass
FAQ / Q&A schema
missing
Issue
Open Graph (social preview)
3/4 tags
Issue
Twitter / X card
present
Pass
llms.txt (AI summary)
missing
Issue
Performance
3/4 pass · 44/100Server response time
1,163 ms
Warning
HTML page weight
112.4 KB
Pass
Compression (gzip/brotli)
enabled
Pass
Render-blocking scripts
6 blocking / 16 scripts
Issue
Browser caching
cache-control set
Pass
Security
6/6 pass · 100/100HTTPS / SSL
enabled
Pass
HSTS
enabled
Pass
Content-Security-Policy
set
Pass
X-Content-Type-Options
nosniff
Pass
Clickjacking protection
protected
Pass
No mixed content
clean
Pass
Conversion
3/4 pass · 73/100Clear value proposition
found: “Independent review into maternity and neonatal …”
Pass
Primary call-to-action
not found
Issue
Easy contact / booking
found: “Contact us”
Pass
Visible pricing signal
found: “plan”
Pass
Trust
3/4 pass · 71/100Social proof
found: “review”
Pass
Risk reversal
not found
Issue
Legal / privacy pages
privacy
Pass
Analytics installed
detected
Pass
Priorities
Top Leaks To Fix First
Ranked by revenue impact. Each one is something supporters — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.
Conversion evidence
How The Page Sells
5 of 8 of the buying-decision signals we could verify are on your site today. The page shows 5 of 8 buying-decision elements. Adding the missing ones is the most direct way to convert more of the visitors you already get.
Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more donations — in priority order.
Scope: an automated scan of the 5 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.
Selling well (detected, with proof)
- Clear value proposition (headline) — found: “Independent review into maternity and neonatal services at Leeds”
- Social proof (testimonial / customers / rating) — found: “review”
- Specific, quantified result — found: “24 hours”
- Visible pricing / 'starting at' anchor — found: “plan” (on /services/maternity/improving-your-maternity-and-neonatal-services)
- Easy lead-capture path — found: “Contact us”
Highest-impact additions to sell more
- Action-oriented primary CTA — Your visible link text is passive (found: "Find out more"). Replace it with an action CTA like "Start free" or "Book a demo".
- Risk reversal (trial / guarantee / no card) — Lower perceived risk: free trial, money-back guarantee, no credit card, or cancel-anytime.
- Objection handling (FAQ) — Answer the top 3-5 buyer objections in an FAQ to remove hesitation before the CTA.
Deliverable
Your complete fix pack is ready
We've already done the full work-up for www.leedsth.nhs.uk — every fix written out, with copy and code ready to paste. Here's what's inside:
- Step-by-step fix plan for all 2 issues we found
- Ready-to-paste meta description, H1 and CTA written for your business
- JSON-LD schema generated for your site (copy-paste)
- Page-by-page breakdown of all 5 pages we checked
- Prioritised 48-hour action order — what to do first for the biggest gain
Complete fix plan (every issue, step by step)
1. Direct conversion CTA
Put a clear "Donate" button above the fold so a visitor can make a donation in one tap.
- Place one primary button above the fold with action text (e.g. the suggested CTA below).
- Repeat the same CTA after the proof section and in the footer.
- Make the button visually dominant — one accent colour used only for the primary action.
Done-for-you assets — copy & paste
SEO title
Where to paste: Replace the <title> tag inside your page <head>.
Leeds Teaching Hospitals NHS Trust
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Providing exceptional maternity and neonatal care in Leeds. Your health and well-being are our priority—learn more today.
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Exceptional Maternity and Neonatal Services in Leeds — or one of these — - Comprehensive Care for Mothers and Newborns - Your Trusted Partner in Maternity and Neonatal Health
Primary CTA button
Where to paste: Use as the main button above the fold; repeat it after your proof/services section.
Learn More
JSON-LD structured data (LocalBusiness)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "www.leedsth.nhs.uk",
"url": "https://www.leedsth.nhs.uk/",
"description": "Leeds Teaching Hospitals NHS Trust offers specialized maternity and neonatal services to support families in Leeds.",
"makesOffer": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Maternity Care Services"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Neonatal Intensive Care"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Antenatal and Postnatal Support"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Midwifery Services"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Parent Education Classes"
}
}
]
}
</script>Page-by-page findings
| Page | What to fix |
|---|---|
| / | 3 H1s (should be 1) |
| /services/maternity/improving-your-maternity-and-neonatal-services | looks healthy |
| /careers | looks healthy |
| /services | looks healthy |
| /about | looks healthy |
Action order
48-Hour Fix Plan
- Put a clear "Donate" button above the fold so a visitor can make a donation in one tap.
Why it matters
The fastest supporters do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to make a donation. Missing signals make the offer harder to understand and easier to ignore.
Packages
Turn this into more donations
You've seen the leaks. Most owners start with the €49 full report — the same fixes we'd implement for €199, written out so you can do them yourself. Want it hands-off? Step up a tier.
Do it yourselfFree
The complete evidence report and the prioritized, step-by-step plan for www.leedsth.nhs.uk — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.
Read the full plan ↑Done-for-you — 48h€199
We implement the highest-impact fixes for www.leedsth.nhs.uk — metadata, schema, CTA, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.
Have us do it — €199Ongoing monitor€499/mo
Weekly re-checks of www.leedsth.nhs.uk + drift alerts so the fixes compound and never silently slip back.
Start monitoringNot sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.
Verification
Evidence Snapshot
Every signal below was read from your live site — nothing is estimated. We checked 5 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.
What we read
TitleLeeds Teaching Hospitals NHS Trust
Meta description139 chars
H1 heading Found 5/5
Structured data Found
Crawl & AI files
robots.txt Found
sitemap.xml Found
llms.txt (AI) Missing
Response time1163ms
Pages we checked
/
Leeds Teaching Hospitals NHS Trust
/services/maternity/improving-your-maternity-and-neonatal-services
How we are improving your maternity and neonatal services - Leeds Teac
/careers
Careers - Leeds Teaching Hospitals NHS Trust
/services
Services - Leeds Teaching Hospitals NHS Trust
/about
About us - Leeds Teaching Hospitals NHS Trust
Vragen over de bevindingen? Reply to the email, or reach us directly — we answer same day.
Who we are
Tsoden — a full-service web studio
We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.
| Web development & redesign — fast, conversion-first sites | |
| SEO — rank in Google for what your buyers actually search | |
| AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini) | |
| Ongoing monitoring & growth — we keep it improving |
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Disclaimer
This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.