Tsoden
Public audit for www.maxaesthetics.co.uk

What we found

Home is 3 fixes away from more booked appointments.

3 things a visitor needs are missing. The ones costing you the most: no obvious button to start, Nothing on the page proves you’re a real business and Nothing describes you in search results.

Read from 5 live pages · metadata, crawlability, trust, CTA, schema, sitemap, robots

Questions about this audit? Reply to the email or write to us — a human answers same day.

3 fixable leaks

The prioritized plan to fix all 3 leaks above and win more booked appointments is below — free, nothing to unlock.

Walk me through the 3 fixes - free See what's leaking ↓

What buyers and AI/search engines see right now

Pages checked55 read in full
How we read itRead as crawlers doSame view buyers & bots get
Response time224msUnder the 2.5s target
Checks verified10/133 need fixing

Diagnostics

What we checked, and what we found

40 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against Home's live site.

24 pass 4 warn 12 fail

Of the 40 checks we ran on your page

Anything we couldn’t read is its own segment — a page that blocks our reader is our limitation, not a mark against you, and it never lowers your score.

Fine as-is — 24Needs fixing — 12Couldn’t read — 4
See the numbers
StateCountShare
On your page2460%
Missing1230%
Couldn’t read410%

Where your page is strong, and where it isn’t

Each area is scored 0–100 against what a customer needs to find before they act.

strong (75+)close (50–74)needs work (under 50)
Can they take the next step 57
Reasons to believe you 38
Can people find you 77
Can AI assistants read it 67
Speed on a phone 67
A safe, trusted connection 77
See the numbers
Part of your pageScoreHow that reads
Can they take the next step57/100close
Reasons to believe you38/100needs work
Can people find you77/100strong
Can AI assistants read it67/100close
Speed on a phone67/100close
A safe, trusted connection77/100strong

Priorities

Fix these first

Ranked by revenue impact. Each one is something patients — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.

01

No obvious button to start

Include a prominent call-to-action that encourages visitors to make an appointment directly from the homepage.

02

Nothing on the page proves you’re a real business

Incorporate trust signals such as patient testimonials and professional credentials to build confidence in our services.

03

Nothing describes you in search results

Add a compelling meta description that highlights our unique approach to aesthetics and invites patients to learn more.

What we read on your page

What a customer finds — and doesn’t

6 of the 8 things we could check are already on your page. Your page already has 6 of the 8 things a customer looks for. You don't need a redesign — just the few that are missing.

Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more booked appointments — in priority order.

Scope: an automated scan of the 5 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.

Already on your page

  • A headline that says what you do — found: “Frequently asked questions” (on /faq)
  • Reviews or proof from real customers — we found “Testimonials”, which points at it, but no actual review or rating on the page we read
  • A concrete number, not an adjective — found: “8 years”
  • A price, or at least a from-figure — we found “plan”, which points at it, but no actual figure on the page we read
  • An easy way to get in touch — found: “Contact Us” (on /make-an-appointment)
  • Answers to the questions people ask before buying — found: “Frequently asked questions” (on /faq)

What to add, in order of impact

  • An obvious button that starts the thing — Put one clear action button on the first screen (e.g. Start free, Book a demo).
  • Something that removes the risk of trying you — Lower perceived risk: free trial, money-back guarantee, no credit card, or cancel-anytime.

Deliverable

The full write-up

The full work-up for Home — every fix, with copy and code ready to paste.

Complete fix plan (every issue, step by step)

1. No obvious button to start

Include a prominent call-to-action that encourages visitors to make an appointment directly from the homepage.

  1. Put one primary button on the first screen with action text (e.g. the suggested CTA below).
  2. Repeat the same CTA after the proof section and in the footer.
  3. Make the button visually dominant — one accent colour used only for the primary action.

2. Nothing on the page proves you’re a real business

Incorporate trust signals such as patient testimonials and professional credentials to build confidence in our services.

  1. Add 2–3 real testimonials or case results with names/logos near the CTA.
  2. Link a privacy policy and terms page in the footer.
  3. Show any credentials, guarantees, security or compliance badges you hold.

3. Nothing describes you in search results

Add a compelling meta description that highlights our unique approach to aesthetics and invites patients to learn more.

  1. Write a 140–155 character description that states the offer and the next step.
  2. Lead with the benefit, end with a soft call to action.
  3. Include the term a buyer would search so the snippet matches their query.

Done-for-you assets — copy & paste

SEO title
Where to paste: Replace the <title> tag inside your page <head>.
Transform Your Appearance with MAX Aesthetics
Meta description
Where to paste: In <head>, set <meta name="description" content="…"> to this (replace the old one).
Enhance your natural beauty with expert aesthetic treatments. Book a consultation today!
H1 — main page heading
Where to paste: Make this the single <h1> at the top of the homepage (real text, not an image).
Achieve Natural Beauty with Expert Aesthetic Treatments

— or one of these —
- Elevate Your Confidence with Tailored Aesthetic Solutions
- Rediscover Your Youthful Glow at MAX Aesthetics
Primary CTA button
Where to paste: Use as the main button on the first screen; repeat it after your proof/services section.
Book a Consultation
JSON-LD structured data (LocalBusiness)
Where to paste: Paste this entire block right before </head> (or before </body>).
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Home",
  "url": "https://www.maxaesthetics.co.uk/",
  "description": "MAX Aesthetics offers advanced aesthetic treatments led by Dr. James Olding, specializing in natural-looking results.",
  "makesOffer": [
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Botox and Dermal Fillers"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Skin Rejuvenation Treatments"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Non-Surgical Facelifts"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Laser Hair Removal"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Acne Scar Treatments"
      }
    },
    {
      "@type": "Offer",
      "itemOffered": {
        "@type": "Service",
        "name": "Lip Enhancement"
      }
    }
  ]
}
</script>

Page-by-page findings

PageWhat to fix
/no H1 heading
/aboutno H1 heading
/make-an-appointmentno H1 heading
/faqlooks healthy
/blogno H1 heading
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Action order

48-Hour Fix Plan

  • Include a prominent call-to-action that encourages visitors to make an appointment directly from the homepage.
  • Incorporate trust signals such as patient testimonials and professional credentials to build confidence in our services.
  • Add a compelling meta description that highlights our unique approach to aesthetics and invites patients to learn more.

Why it matters

The fastest patients do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to make an appointment. Missing signals make the offer harder to understand and easier to ignore.

Packages

Turn this into more booked appointments

You've seen the leaks, and the full plan above is yours free — every fix written out. The only thing we charge for is doing the work instead of you.

Do it yourselfFree

The complete evidence report and the prioritized, step-by-step plan for Home — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.

Read the full plan ↑
Done-for-you — 48h€199

We implement the highest-impact fixes for Home — metadata, schema, CTA, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.

Have us do it — €199
Ongoing monitor€499/mo

Weekly re-checks of Home + drift alerts so the fixes compound and never silently slip back.

Start monitoring

Not sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.

Verification

The exact wording we found

Every signal below was read from your live site — nothing is estimated. We checked 5 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.

What we read

TitleHome | MAX Aesthetics
Meta description0 chars
H1 heading Found 1/5
Structured data Found

Crawl & AI files

robots.txt Found
sitemap.xml Found
llms.txt (AI) Found
Response time224ms

Pages we checked

/
Home | MAX Aesthetics
Read
/about
About Us | MAX Aesthetics
Read
/make-an-appointment
Make an Appointment  | MAX Aesthetics
Read
/faq
FAQ | MAX Aesthetics
Read
/blog
Testimonials | MAX Aesthetics
Read

Questions about anything in here? Reply to the email, or reach us directly — we answer the same day.

CalendlyEmail

Who we are

Tsoden — a full-service web studio

We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.

Web development & redesign — fast, conversion-first sites
SEO — rank in Google for what your buyers actually search
AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini)
Ongoing monitoring & growth — we keep it improving
Work with Tsoden →or email support@tsoden.ai

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Disclaimer

This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.

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This audit is from 14 Sept 2026 — we re-run it fresh before we touch anything Home · Grade B · 72/100
Done-for-you — €199 Walk me through the 3 fixes - free