Nothing broken
McCann FitzGerald LLP passes every check we could run — the basics are in place.
Every check we could run came back clean. What is left is not broken, it is thin: 2 of the things a customer looks for before deciding are not on the page yet.
Read from 5 live pages · metadata, crawlability, trust, CTA, schema, sitemap, robots
Questions about this audit? Reply to the email or write to us — a human answers same day.
Nothing failed our checks. The page-by-page read of all 5 pages is below — free, nothing to unlock.
What buyers and AI/search engines see right now
Diagnostics
What we checked, and what we found
40 checks across six areas — search visibility, AI & answer engines, performance, security, conversion and trust — each measured against McCann FitzGerald LLP's live site.
Of the 40 checks we ran on your page
Anything we couldn’t read is its own segment — a page that blocks our reader is our limitation, not a mark against you, and it never lowers your score.
See the numbers
| State | Count | Share |
|---|---|---|
| On your page | 27 | 68% |
| Missing | 8 | 20% |
| Couldn’t read | 5 | 13% |
Where your page is strong, and where it isn’t
Each area is scored 0–100 against what a customer needs to find before they act.
See the numbers
| Part of your page | Score | How that reads |
|---|---|---|
| Can they take the next step | 79/100 | strong |
| Reasons to believe you | 85/100 | strong |
| Can people find you | 85/100 | strong |
| Can AI assistants read it | 33/100 | needs work |
| Speed on a phone | 44/100 | needs work |
| A safe, trusted connection | 62/100 | close |
Conversion
4/5 pass · 79/100Trust
6/7 pass · 85/100Findability
10/11 pass · 85/100AI & Answer Engines
1/5 pass · 33/100Performance
3/4 pass · 44/100Security
3/3 pass · 62/100Priorities
Fix these first
Ranked by revenue impact. Each one is something clients — or an AI answer engine — need to see and currently can't. Fixing the top few moves your score the most.
No critical leaks found in what we read — strong work.
What we read on your page
What a customer finds — and doesn’t
6 of the 8 things we could check are already on your page. Your page already has 6 of the 8 things a customer looks for. You don't need a redesign — just the few that are missing.
Below is the breakdown: what's already working (with the exact text quoted from your page as proof), and the highest-impact additions to win more new clients — in priority order.
Scope: an automated scan of the 5 pages we could read across your site. Every “found” item quotes the exact text on your page so you can verify it. It doesn't judge copy quality or design.
Already on your page
- A headline that says what you do — found: “Business Support” (on /careers/business)
- An obvious button that starts the thing — found: “Start Strong” (on /expertise/expertise-areas)
- Reviews or proof from real customers — we found “Case study”, which points at it, but no actual review or rating on the page we read (on /careers/business)
- A concrete number, not an adjective — found: “55%” (on /expertise/client-solutions/environmental-social-and-governance)
- A price, or at least a from-figure — found: “from 5” (on /expertise/client-solutions/environmental-social-and-governance)
- An easy way to get in touch — found: “form field on page”
What to add, in order of impact
- Something that removes the risk of trying you — Lower perceived risk: free trial, money-back guarantee, no credit card, or cancel-anytime.
- Answers to the questions people ask before buying — Answer the top 3-5 buyer objections in an FAQ to remove hesitation before the CTA.
Deliverable
The full write-up
The full work-up for McCann FitzGerald LLP — every fix, with copy and code ready to paste.
- A written second opinion on the pages we read, with what to sharpen next
- Ready-to-paste meta description, H1 and CTA written for your business
- JSON-LD schema generated for your site (copy-paste)
- Page-by-page breakdown of all 5 pages we checked
- Prioritised 48-hour action order — what to do first for the biggest gain
Complete fix plan (every issue, step by step)
No critical fixes — focus on testing and sharpening existing copy.
Done-for-you assets — copy & paste
Expert Legal Counsel | McCann FitzGerald LLP
Leading Irish law firm providing innovative legal solutions for businesses. Partner with us for success in a complex legal landscape.
Your Strategic Legal Partner for Business Success — or one of these — - Navigating Legal Challenges with Expertise - Innovative Solutions for Complex Legal Needs
Get Started
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "McCann FitzGerald LLP",
"url": "https://www.mccannfitzgerald.com/",
"description": "McCann FitzGerald LLP is a premier law firm in Ireland, specializing in corporate law and providing tailored legal advice.",
"makesOffer": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Corporate Law"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Environmental, Social and Governance (ESG)"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Individual Accountability Framework"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Start Strong Programme for Start-ups"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Mergers and Acquisitions"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Dispute Resolution"
}
}
]
}
</script>Page-by-page findings
| Page | What to fix |
|---|---|
| / | looks healthy |
| /careers/business | looks healthy |
| /about-us | looks healthy |
| /expertise/expertise-areas | looks healthy |
| /expertise/client-solutions/environmental-social-and-governance | looks healthy |
No charge and no pitch - a human reads your site and answers, usually the same day.
Rather we implement it for you? Done-for-you fix — €199Action order
48-Hour Fix Plan
- Keep monitoring and test conversion copy.
Why it matters
The fastest clients do not read every page. They scan the first screen, trust signals, pricing cues and how easy it is to request a consultation. Missing signals make the offer harder to understand and easier to ignore.
Packages
Turn this into more new clients
You've seen the leaks, and the full plan above is yours free — every fix written out. The only thing we charge for is doing the work instead of you.
The complete evidence report and the prioritized, step-by-step plan for McCann FitzGerald LLP — every fix written out with copy & code ready to paste. It is on this page. Nothing to buy, nothing to unlock.
Read the full plan ↑We implement the highest-impact fixes for McCann FitzGerald LLP — metadata, schema, CTA, trust signals — in 48 hours. You keep every bit of the lift, no lock-in.
Have us do it — €199Weekly re-checks of McCann FitzGerald LLP + drift alerts so the fixes compound and never silently slip back.
Start monitoringNot sure which fits? Book a free 30-min call and we'll tell you straight. · 48-hour turnaround · no lock-in · every claim verified.
Verification
The exact wording we found
Every signal below was read from your live site — nothing is estimated. We checked 5 pages; “couldn’t verify” means a signal needs JavaScript to read and we won’t guess.
What we read
Crawl & AI files
Pages we checked
Questions about anything in here? Reply to the email, or reach us directly — we answer the same day.
Who we are
Tsoden — a full-service web studio
We don't just audit — we build and rank websites end-to-end. Web development & design, plus SEO & AEO, so your business shows up in Google and in AI answers like ChatGPT, Perplexity and Gemini. This report is where we start; we can implement every fix below and grow your visibility on a full-service basis.
| Web development & redesign — fast, conversion-first sites | |
| SEO — rank in Google for what your buyers actually search | |
| AEO — get found & cited by AI answer engines (ChatGPT, Perplexity, Gemini) | |
| Ongoing monitoring & growth — we keep it improving |
Curious how a competitor scores?
Run the same free check on any site — the same buying signals, the same evidence quoted from the page itself. About a minute, no email needed to see the result.
Disclaimer
This service is a marketing and informational tool based on public website signals. It is not legal, financial, tax, investment, security, or professional advice. Scores and recommendations are estimates, not guarantees of revenue, rankings, AI visibility, deliverability, or business outcomes. You remain responsible for reviewing, approving, and implementing any changes and for complying with laws that apply to your business.